This article will focus on large international business that has grown out of the ordinary medium. Such examples are always instructive, because they relate to purely human unshakable value - a partnership that allows us to carry out significant achievements in this world.
Almost 30 years ago, two friends, Polish businessmen (Jerzy Lubianets and Marek Pekhotsky), selling T-shirts made in Asia, were inspired by the dream of creating their own brand Reserved. Product reviews for this brand are the main topic of this article. No less interesting, in addition to customer reviews of branded clothing and accessories, are employee reviews. After all, they reflect the organizational talent of the founders, the features of the corporate identity, as well as the existing loyal attitude in society to this company. Positive feedback from society to company is the result of consistent creative management. The know-how of the business of Lubanz and Pekhotsky, gained over three decades, turned out to be really impressive. After all, it is he who determines his current hyperactive promotion in the world market.
However, talking about the Polish brand Reserved, I would also like to note such a side effect as the so-called umbrella effect that he initiated in the field of world marketing. This term means a phenomenon when completely different global companies use the word reserved in the names of promotions, like LPP. Such measures guarantee the best promotion of their own products of these firms and significantly save money on advertising.
Is an umbrella effect beneficial for the company of Lyubyants and Pekhotsky? Of course! Indeed, successful and sold products “under the umbrella of a leading brand” on a global scale indirectly contribute to the promotion of goods of the Polish company. The more customer demand is satisfied, the more loyal is the attitude of society towards the main brand. For completeness, we will also consider umbrella products in the future, not forgetting to evaluate their attractiveness by reviews.
LPP Quick Reference
Founded by businessmen, the LPP company (Lyubyanets, Pekhotsky and partners) with headquarters in Gdansk, in addition to the aforementioned Reserved brand, which is the leading one, also develops its other brands: Sinsay, Mohito, House and Cropp. This company is so successful that now it is one of the twenty largest enterprises in Poland. Its staff has more than 22 thousand employees. From the very beginning to this day, Marek Pekhotsky has always been the chairman of the board.
LPP has clear growth potential. I can’t even believe that the distribution network of more than 1,700 stores selling branded clothing and footwear in Poland, Russia, Ukraine, Belarus, Slovakia, Hungary, Estonia, Latvia, started three decades ago with just one.
Now a powerful and dynamic LPP corporation is trending and is actively competing in entering the complex and capitalized markets of Germany and Britain. A network of “Reserved” branded stores is already operating in Kuwait, Qatar, Egypt. At the same time, the company attracts such superstars of the modeling business as Cindy Crawford (2018) and Kate Moss (2017) as the “brand face”.
The main production of LPP is in China, India and Bangladesh, as well as in Poland.
Pekhotsky and Lyubyanets organized their own creative laboratory - a team of young designers who create stylish and inexpensive clothes and accessories. Their ingenious step in this direction is the annual international Designers for Reserved competition, which opens up new names in the fashion world. Among open talents, there are already those who are listened to in the fashion world. For example, Gosya Bachinsk, working with Reserved since 2010. The confident development of the brand is facilitated by the annual development of its own lines of fashionable products. The company's products are recognizable in the world. According to experts, this is street clothing, it is affordable, respectable and has an image character.
Brand stores in Russia
About a quarter of its total revenue LPP receives in Russia. A whole network of Reserved branded stores has been created. In the name of each store to the prefix "Reserve" added its individual name. Without claiming to display their complete list, we list the names of those for which there are Reserved reviews under the heading on the Internet:
- "Balkania Nova" (St. Petersburg, Balkan Square, 5);
- "Northern Nagornoye" (Murmansk, Prospect Kola, 158/1);
- "Lotus Plaza" (Petrozavodsk, Lesnoy avenue, 47 A);
- "Galaxy" (Smolensk, Novomoskovskaya St., 2/8);
- "Aeropark" (Bryansk, Obyezdnaya St., 30);
- "Europe" (Kursk, st. Karl Marx, 6);
- "Mega Teply Stan" (Moscow, Kaluga Highway, 21st km);
- Afimall City (Moscow, Presnenskaya embankment, 2);
- "Riviera" (Moscow, Avtozavodskaya St., 18);
- "Kids Aviapark" (Moscow, Khodynsky Boulevard, 4 D);
- "Filion" (Moscow, Bagrationovsky passage, 5);
- "Golden Babylon" (Moscow, 211 Prospekt Mira);
- Moskvorechye (Moscow, 26 Kashirskoye Shosse);
- "Rio" (Moscow, Leninsky Prospekt 109);
- "Kaleidoscope" (Moscow, 56 Skhodnenskaya St.);
- Columbus (Moscow, st. Kirovogradskaya, 13 A);
- "Capitol" (Moscow, Pravoberezhnaya St., 1 B);
- "Megagrinn" (Orel, Kromskoye Shosse, 4);
- "Marmalade" (Taganrog, Mira square, 7);
- "Red Square" (Novorossiysk, Anapskoe Shosse, 2);
- "Watercolor" (Volgograd, University Ave, 107);
- "Fair" (Astrakhan, Station Square, 13);
- "Collage" (Penza, Prospect Builders, 1 V);
- "Fantasy" (Nizhny Novgorod, Rodionova St., 187 V);
- "Madagascar" (Cheboksary, st. Leninsky Komsomol, 21 A);
- Park House (Togliatti, Avtozavodskoye Shosse, 6);
- "Mega" (Ufa, Rubezhskaya str., 174);
- "Armada" (Orenburg, Sharlykskoe highway, 1);
- Continent (Magnitogorsk, Lenin Ave. 83);
- "Rainbow Park" (Ekaterinburg, Repin St., 94);
- "Mega" (Omsk, Blvd. Architects, 35);
- "Mega" (Novosibirsk, Vatutina St., 107);
- "Planet" (Novokuznetsk, Doz St., 10 A);
- "Planet" (Krasnoyarsk, 9 May St.);
- "Fashionable Quarter" (Irkutsk, July 3, 25).
As you can see from the above list, LPP builds its implementation network thoroughly and systematically. This indicates the willingness to compete, the implementation of the growth strategy and the intention to creatively develop fashion trends in clothes.
Reserved stores are not deprived of buyers. Reviews of connoisseurs of products of the Polish brand contain a statement of a wide range of goods, reasonable prices, good quality. The trading floors are spacious and decorated with bright colors. Many note a decent level of qualification and friendliness of consultants.
Brand things are intended for all categories of the population: women, men, children. In addition, the stylish and democratic nature of clothing is noted, along with which shoes and accessories are also sold.
Employee reviews on business organization
A rather impressive list confirms the already expressed message about a thoroughly delivered business. Responses published by employees about working at Reserved indicate the same.
What do the employees themselves write about the company that provided them with jobs? We list the most common opinions:
- Each working day begins with the design and cleaning of the hall, delivery there from the clothing warehouse. In this case, if necessary, steaming of clothes is performed. Throughout the working day, customer advice is provided.
- Salary paid on time.
- Fair pay.
- Career growth.
- Maintenance of corporate identity.
- High quality and price competitiveness of the goods sold.
- Training in communication skills with customers and customers.
- The management pays serious attention to cohesion and organization of the team.
- The cultivation of friendly communication between employees.
- The work is active and intense: at the checkout, in the trading floor, in the warehouse.
Critical materials in reviews
This is exactly what the reviews about Reserved employees' stores working in them look like. Are there critical opinions among similar reviews on the Internet? Yes, indeed there are such, but there are relatively few of them, about 7-10%. The analysis of such messages allows us to highlight the following main aspects:
- work schedule is not flexible;
- 12-hour working day with an hour and a half lunch break;
- high load, no free time;
- limited career advancement;
- for industrial violations, deduction of working hours is practiced.
Agree that all these are shortcomings for workers, the presence of which does not characterize the company itself negatively. Currently, for all network structures, the same critical opinions apply as these reviews of Reserved stores from employees.
We are forced to note that among the reviews from the dismissed employees there are some that indicate a low level and serious organizational violations by the management of a particular store. At the same time, the name of the trading institution and the name of its administrator, allowing such violations, are indicated.
It is characteristic that for such stores Reserved reviews of employees repeatedly reflect the same state of affairs - the store is managed with violations. The latter circumstance may be a real incentive to conduct an appropriate internal investigation. However, this phenomenon is not natural for stores of the Polish company under consideration. This is rather the exception.
Reviews of well-known economists and business experts about the company
There are many Polish and English reviews of this company. What is written in them? Consider the main points. LPP is a major Polish tax payer. In terms of ownership, the brainchild of Lyubyants and Pekhotsky is a purely national company, its main shareholders are persons with Polish citizenship. The company is characterized by a full production cycle, it is comprehensively engaged in the design, sewing and distribution of clothing. It is noticeable in the labor market, in the home country alone, this company created 17,000 jobs.
At the same time, a clear competitive advantage of the brand is the organization of thinking at the local level and the promotion of products globally. This is achieved by delegating production and distribution to foreign divisions of the company (respectively, factories and shops). This is how the leading brand of the company, Reserved, develops. Feedback from foreign employees of this company, mainly sellers, indicates clear planning and skillful organization.
An effective tool for promoting new collections is to attract the world's leading top models and promote promotional companies through showrooms in Berlin and London.
The company's economists estimate that 65% of the production cycle of products, including the work of graphic designers, designers and technologists, is concentrated in Poland, which preserves the national status quo of LPP. Thus, the management of the company (in its level grown to transnational) intentionally leave it in a national status.
This moment clearly reflects the personal qualities of Lubanz and Pekhotsky. The long-standing and successful partners that have entered the big business have retained their moral values. They are real patriots of Poland, not trying to take their business offshore. For this, the mentioned people enjoy the real respect of their compatriots.
Associated goods of the brand Reserve: perfume and eau de toilette
Beautiful fashionable clothes and a pleasant smell surrounding the owner’s invisible cloud are natural, aren't they? Indeed, on the sites of shopping enthusiasts, in addition to discussing the merits of the main product of the LPP company, there are remarks about related products. Often, perfumes purchased at Reserved stores are discussed. Reviews of eau de toilette, the perfumes of this brand indicate their high quality.
It is noteworthy that branded incenses from LPP, created according to Western European standards, are sold at prices in Eastern Europe. The favorable price / quality ratio distinguishes odors from Reserved. Among women's perfumes are mentioned Exquisite, Hello lovely, Midory, Oh so ... pink, Rosegold blush, Simply Wite. Among men - Black intence, Dark wood, Deep blue, Gold code.
Perfumes from Reserved are not cheap, these products really have an elite smell of various attractive colors and intensities. They are popular and competitive. Perfumed water Reserved is in demand among buyers. Reviews of its diverse scents range in intensity from the office barely noticeable fresh and floral Martinique Mist to the more tangible walking aroma of Midori wildflowers, and then to the concentrated sweet-cheeky smell of Elodie.
Polish company toilet water is easy to choose. It is characteristic that the color of the bottles of this type of incense in terms of the intensity of its color is consistent with the intensity of the bouquet of toilet water itself, and its tone illustrates the type of smell.
We will separately describe the brand-name perfume “Reserved”. As well as eau de toilette, these Reserved perfumes are inexpensive and sound. Reviews posted about them online mention the fresh and romantic Midnight Gold and Simply White. It emphasizes the individuality of women, improves mood, gives confidence.
Perfumes from a Polish company cannot be called concentrated, they cannot fill, say, the entire room. Their smell is light and airy, and the fragrance invisibly and steadily hovers around the body, giving confidence.
Umbrella Marketing: Reserve Whiskey
The apparent success of sales of products of the Polish brand Reserved encourages other companies to use it in the so-called umbrella marketing (using it in the name of their products). Such actions, if the products of the same name are sound, are welcomed by LPP, as they contribute to the promotion of the brand.
Take, for example, the wonderful Rowson's Reserve whiskey. Reviews of this strong alcoholic elite drink (40%) of the world famous British manufacturer Diageo reflect a clearly built, expensive and traditional technology.
To make a drink, Irish whiskey is blended in a special way with Indian spirits made from grain and aged for more than three years in oak barrels. 14–18 ° C is considered the ideal temperature for the efficient fermentation of Rowsons Reserve. Reviews of the consistency of this whiskey note the density and tangible oak flavor. And this is possible only when using relatively new barrels that can give flavor, as a maximum, with sevenfold use.
The result is such an original product that even sophisticated scotch lovers praise its unusual pleasant aroma and aftertaste. Its appearance is reminiscent of top Scotch. Saturated amber with pronounced golden tints, the drink seems very presentable. Reviews about Rowson's Reserve regarding its taste mark a pleasant, spicy softness in which oak shades can be traced.
The rather sharp smell of the drink captures the aromas of heather, oak, honey and sea salt. However, the smell of alcohol inherent in cheap drinks is almost not felt. In addition, the original drink does not immediately roll off the walls of the bottle due to its exposure and viscosity.
It would be unfair not to mention another very worthy three-year-old whiskey - Grants Family Reserve. The reviews of gourmets and lovers of this worthy drink note the caramel-fruit component, clearly looming against the background of malt. At the same time, the alcohol component of this strong drink is barely noticeable, which is typical for elite drinks. Whiskey is bottled in a special characteristic high bottle with a triangular slice.
Another whiskey using the word reserve in its brand is the well-known lover of this drink - Jameson Select Reserve. Reviews of his taste are captivating. Indeed, who does not like the bourbon viscous consistency, backed by a refined fruity-spicy taste? The British company Midleton really managed to create a bright whiskey with the aroma of sherry, filled with aromas of licorice, vanilla, enhanced with an oak shade.
The list of whiskey with a consonant name continues the oldest American drink, the history of which begins in 1812. However, he received his current name only in 2003. It's about the Woodford Reserve brand. Reviews about its quality are positive. The amber drink captivates with a harmoniously mixed aroma of oranges, cocoa, mint, vanilla and dried cherries.
The inclusion of fruit aromas in a bouquet of whiskey is natural for the official drink of the Kentucky derby, horse racing in a state known for its gardens. Only three-year-old riding horses of elite breeds participate in equestrian competitions of the “triple crown”. This is a real show and a delight for connoisseurs, because at this age horses are especially frisky.
Umbrella Marketing: Accessories
In the market of luxury men's bracelets made of precious metals, the Russian brand Kremlin Reserve attracts attention. Reviews about the released bracelets are really mostly positive.
Realized men who want to get a truly prestigious accessory, opt for these products bearing the names of emperors and commanders. They are made by qualified jewelers in limited quantities with beads from spectacular semiprecious sodalite stone and are fastened with gilded (silver) clasps.
Umbrella Marketing: Pharmacology
Another high-quality product that illustrates umbrella marketing is Jeunesse Global's antioxidant manufactured by Jeunesse Global. Reviews of it indicate the quality and effectiveness of this drug, packaged in 30 bags of 30 mg. In our century, such substances are quite in demand for healing people, chemists and pharmacists are working on their creation.
Why are more and more people getting antioxidants? Unfortunately, a modern person lives in conditions of chronic stress and poor nutrition; he is affected by a disturbed ecological situation. Under the influence of negative factors, the human body produces harmful substances - free radicals that poison living cells. Antioxidants are needed to neutralize these natural poisons.
The antioxidant Jeunesse Reserve has proven itself on the positive side for both senior citizens and young people and middle-aged people. Reviews about it contain information about improving the well-being of people taking this drug. In particular, the mother of a child, a schoolchild, who is characterized by weak immunity, organized the intake of this antioxidant on the recommendation of a pediatrician. As a result, the boy became sick less and his school success improved.
Umbrella marketing: hotel business
The Reserve brand has now become so popular that even a small hotel business is actively borrowing it. Naturally, the services provided to vacationers by such small hotels in their level should correspond to three-star ones. There are such small and comfortable hotel complexes on the Black Sea coast. In particular, located on the coast of Sudak Cape Meganom Reserve. Reviews of it testify to the convenience of a beach holiday, good organization, proper and healthy nutrition,
It is characteristic that the word "reserve" is now really actively used in the names of numerous hotels.
Conclusion
The current world is diverse and dynamic. Judge for yourselves: in the 80s, the United Arab Emirates were at the level of development of Mongolia. In the 90s, the resort potential of Turkey was a cut below the USSR. Heroes that have become famous in battles have long sunk into oblivion. Another priority today is victory of a different kind. Modern life brings to the first roles such persistent and consistent personalities as Lyubyanets and Pekhotsky, who daily raise the industrial and intellectual potential of their country. They showed by their own example that an East European company created almost from scratch can become popular and demand in a complex and competitive global economy.
A vivid example of a growing business is the Reserved brand today. The reviews about him presented in this article will be remembered by readers and will inspire them to be as creative and consistent as two Poles friends who managed to make their dream a reality.