The name for the company has the same meaning as a presentable appearance for a successful businessman. It allows you to form the correct impression of the new brand. In every industry, there are a huge number of registered trademarks. An ordinary person can remember only a few items from one product category. Most of the names go through its "internal filter" without being remembered.
Importance of company name
Without a name, it is impossible to register a new company. This is one of the most important components of the image of any modern company. A well-chosen company name can attract more customers. Good names in our country often become common nouns and are associated with a specific product (copier).
How to choose a name for a new company?
It’s very difficult to find the perfect name for the new brand yourself. It is much easier for young parents to choose a name for the newborn. Indeed, for this they need to sort out only a few dozen existing names. Marketers deal with thousands of different options. At the same time, they need to choose an original and unique name. Therefore, many companies change their name several times until they select the most successful of them. Currently, there are special naming agencies (the process of developing a new brand name). Beginning businessmen do not spare money for the services of specialists - neumers. But do not overestimate the importance of the name of the company. This is just one of the many components of a successful business. The name for the company can be selected independently, using special online generators.
Basic Rules
The choice of the name of the company is not limited only to the imagination of a neumer. To choose the right name for the company, you must consider the rules of marketing. An enterprise may have several items at once. The full company name is required. It must be written in Cyrillic. It is forbidden to use insulting and obscene words in the names, names of foreign countries. The words "Russia", "federal", the names of regions and their forms cannot be used without special permission. All company names are recorded in Rosreestr. Therefore, each company should have its own unique name. You can independently verify the name for uniqueness using the Rospatent database and other Internet services.
Due to many restrictions, many companies use additional alternative names. The name of the company should reflect its scope of activity. It is better to choose the original name that is not in tune with other brands. Do not tie the name to a specific area. This may prevent the distribution of products to other regions. The selected words should cause only positive emotions in the client. Do not use long and complex abbreviations. This method was used by the first computer manufacturing companies. After all, the names, consisting of several terms unfamiliar to the average buyer, did not say anything about the new product. Now this method is not very popular. The name of the company should be easy to read and remember to customers. It is better to abandon the use of high-profile epithets in the name. The name should not be similar to the name of a large company.
Popular methods, their advantages and disadvantages
First you need to make a list of beautiful company names in Russian. The most common way to create names for firms is to use the names of their owners. It’s better not to use full names. After all, selling a company may cause problems. In addition, the success of the brand will depend entirely on the reputation of the owner. The converse is also true. In the USA, surnames are more often used for names, and in Russia - by names. You can also use any sonorous names.
Some firms are named after pets. But such names are more suitable for companies whose activities are related to animals. If the company plans to enter the international market, then its name should be international. Indeed, in different countries the same word can have different meanings. The Nova car ad campaign in Spanish-speaking countries has completely failed. It turned out that this word is translated from Spanish as "does not go." Therefore, beautiful names of companies from the list are carefully checked.
Funny names
Some Russian companies, trying to show originality, overdo it with creativity. So funny names of firms appear. Examples: a toy store LLC Y, a sand supplier LLC LLC, a travel agency A Ued, an equipment installation company LLC Everything will be cool! Funny company names LLC:
- “You never dreamed” - wholesale of food products.
- “Better in cash” is an advertising activity.
- "Green-eyed taxi" - registered and thriving in Ufa.
- “What People” is a construction company in Krasnodar.
- "Y" - a toy store for creativity.
- "Anneal and Burn" - the Russian network of discount bars KILLFISH.
The most ridiculous name of the company - “No chief accountant” - is registered in Moscow. LLC Ooo is a Moscow supplier of crushed stone and sand. AAA LLC is a cleaning company in Perm, a salon in Rostov, as well as a cord manufacturer. Rabbits of the Giants is an advertising agency from Voronezh. Here are some examples of funny company names. Other businesses prefer to call a Feng Shui organization. The name must be short and end with a vowel.
Original Title Examples
Unusual company names and LLCs can be invented independently. In 1902, 5 entrepreneurs founded a new company in Minnesota. For their company, they decided to choose the original name. The most obvious option is the Minnesota Mining and Manufacturing Company has been reduced to three "M" (3M).
Unusual names of firms and companies are created in several ways. One of them is the use of simple words. Steve Jobs founded one of the first computer manufacturing companies. He decided that the name of the new business should be simple and at the same time attracting attention. Jobs asked all his friends and acquaintances to help come up with a new name for his company. But the discussion dragged on for a long time. As a result, he settled on the first option - Apple ("Apple"). The name was associated with a fun, open company.
This method of naming requires serious brand promotion in order to break the initial association. Its disadvantages include the inability to fully protect the brand. The name "Cola" can not belong to any company.
Unusual names of top firms come up with creative people. In 1993, the famous Japanese producer DJ Tomoaki founded a clothing company. The company produced fashionable youth items. For the company, Tomoaki chose the unusual name A Bathing Ape (Bape). It translates as "Bathing Monkeys." At that time, Japanese sayings were popular among young people. One of them: "Bathing a monkey in warm water" - and became the basis for the name.
George Eastman in 1892 created a new company. At the whim of the creator, the name of the company should begin and end with the letter "K". After a long search, the name Kodak, which does not mean anything, sounds the same in all languages of the world.
Another example of a meaningless company name is Haagen-Dazs. In 1961, the first ice cream store with the same name appeared in the Bronx. This city was inhabited by people of different nationalities. Many of them did not understand the meaning of the English names.
The use of neologisms is very convenient. As the names of them are most often used by international firms. In this case, it depends only on the manufacturer with what the buyers will be associated with a new word. This is both an advantage and a disadvantage of this method. Active promotion of the company will be required. Sometimes the name of a new product subsequently becomes the name of the entire company.
In 1971, the company Blue Ribbon Sports was preparing to release a new collection of boots called "Checkmark". A new product required a name. It was decided to draw a parallel with Greek mythology. For the name they chose the name of the goddess of victory - Nike. The name turned out to be so successful that after a few years the whole company changed its name to Nike.
Shwayder Trung Manufacturing Company produced leather cases. In 1941, she released a new line in honor of the biblical hero Samson. In 1966, the company was renamed Samsonite. Large suitcases were associated with heaviness among buyers. Accordingly, their owners were compared with Samson. Another example is when a successful product name has become a new name for the company.
Google
The name Google comes from the word googol. This term refers to a number consisting of one with one hundred zeros. It was supposed to symbolize the infinity of information on the Internet. The domain name Googol.com was taken. Therefore, it was decided to use the Google.com domain. For this reason, companies rarely use obvious names.
Alliteration
Memorable, funny names of firms and organizations are created using alliteration. Rhyme, repetition of certain words or syllables makes it easier to pronounce and memorize names.
Using compound words
This method allows you to create unique names. They can combine the properties of neologisms and obvious names. Such words are usually easily translated into other languages. The disadvantages of this method include the fact that the name can be associated with only one group of goods. When expanding the range, this can cause certain difficulties.
Change the spelling of words
Such names are quickly remembered. The disadvantages of this method include the fact that customers often confuse the spelling. Because of this, companies are losing some of the Internet traffic. The name should not cause the client associations not related to the activities of the company. Complex and long names, obscure abbreviations also work against the brand.
Related Names
The use of slightly modified names of large brands gives only a short-term effect. In addition, this significantly affects the reputation of companies. The similar name of a foreign company can be used only if the company produces products only for the domestic market. You can also use the same company name from another industry. Another way is to use a name that was registered more than 10 years ago, and this period has not been extended.