Facebook is the largest social network in the world, with over 500 million users from 123 countries registered in it. Thus, the project can be called a very effective platform for bringing people together by common interests or building a joint business. But for this you need to figure out how to create a group on Facebook and what opportunities it gives.
Some statistics
To begin with, 2 million users of the project are a Russian-speaking audience, and its
the number is growing rapidly. Most of them are people who have friends abroad. Such resources, among other things, can help to promote blogs on various topics.
The answer to the question of how to create a group on Facebook, you need to start by choosing a topic. Especially popular are the communities of webmasters, tourism, news and entertainment destinations. Well attended and groups about books, laptops, gifts and gadgets.
Some novice users reduce the question of how to promote a group on Facebook, to register a profile, as well as setting up cross-sharing. In fact, everything is a little more complicated. The social network provides dozens of effective tools for promotion, suitable for different areas of business, as well as topics of sites.
How to add a group to Facebook: community or page?
Particularly effective are the creation and promotion of the page. In essence, she
similar to the group, but has several differences:
- There are statistics with which you can determine the growth in popularity, as well as user activity;
- Access for unregistered users is possible;
- implemented adding applications;
- The page widget can be added to the site, which is not available for groups.
It’s worth noting that a community administrator can write a message to all members. However, pages have a large number of advantages compared to groups. They are better suited for promoting business and Internet projects. So, let's take a look at how to make a group on Facebook.
Registration process
To get started, create an account on a social network. Provide the necessary information about yourself. Go to the page. You are offered 2 options: “Official Page” and “Community Page”. The first option is intended for organizations, groups, well-known personalities, companies, brands or local businesses. However, we will discuss how to create a group on Facebook according to the second option - an unofficial association of people.
A community page can be created by any user. Enter the name of the page,
then create a community page. If we return to
how to promote a group on Facebook, at this stage it is worth noting the special role of the name in this matter. It is of 2 types. By brand - similar to the name of the company. Mentioning in the community name only the name of the project for the promotion of which it was created is reasonable only when it has its own audience, and also has established itself well. It is undesirable to name a page after a brand if no one knows about it yet. The name for the community can also be chosen according to interests (for example, a club of marketers).
How to create a group on Facebook: design
So you have become the owner of a blank page that needs competent design and content filling. Thus, you will attract users. First upload the image (project logo). Under the page avatar, click on the "Edit Page" item. The logo should be large in height to look more effective, attracting more attention.
Add the website address (if available), as well as a description of the page - a few suggestions about the company or the purpose of the project. Using the FBML Markup Language
You can easily design a page according to your corporate identity. You can also purchase ready-made templates if you wish - this is expensive, but original and beautiful.
You can make a purchase thanks to applications on Facebook. The side menu of the page has a block that suggests “Tell about the page”. It is limited to 200 characters. Write a few words about the company and provide a link to the site.
Application Filling and Installation Phase
In this case, it all depends on the direction of the company being promoted. The RSS Graffiti app is designed for cross-posting RSS feeds on Facebook. In order to configure this feature, install the application. After that fill in the required fields. The application has a lot of useful features.
Poll is designed to create polls. Such a procedure will take only a few minutes. You can recommend voting to friends, and also publish in your own profile. Such an approach will help attract additional attention to the project. Surveys and polls are created in order to know the opinion of subscribers on a particular topic.
The Slideshare app helps you add presentations to your pages. Daily update your community: add announcements and interesting links, encourage participants, hold promotions and contests, organize discussions, respond to all kinds of comments.
Promotion
Get the first members to start and don't forget to subscribe yourself. Before promoting the project, you need to collect several dozen subscribers to make the page visited and lively. Enter the community address in your profile, then invite your friends. The invitation should be accompanied by a message that will interest potential subscribers.
Contextual advertising in the social network itself shows greater efficiency, but this approach is expensive. The advantages of the method include showing your ad exclusively to the target audience interested in such a project. The disadvantages include in some cases an unreasonably high price and difficulties with payment. So we have examined how to create a group on Facebook and why it is needed. We hope our tips will be useful and help you attract a new audience to your projects.