Each site owner would like his Internet resource to be popular among users, characterized by high traffic and authority among his own kind. With the exception of highly specialized Internet resources created for a limited circle of people, all sites gain fame among users due to search engines into which requests are entered. With the increase in the number of resources in the Global Network, the number of similar resources containing similar content and offering users information corresponding to the same search queries has increased. Why are some resources very popular and bring huge profits to their creators, and other sites of the same subject cannot form any significant audience and sooner or later go into oblivion? How do search engines rank resources in terms of interest and usefulness to the user?
It is worth noting that today search engines have turned into sophisticated systems that work according to certain algorithms and allocate certain resources depending on certain indicators, knowing which, you can facilitate the task of determining the aspect of resource popularity. One such indicator is the citation index.
The citation index is an indicator that is taken into account by the search engine when allocating places in the search results. This indicator is calculated based on the number of links that lead to this resource from other pages hosted on the Global Network. The simplest kind of citation index involves taking into account only the quantitative indicator of links to the site. The concept of a thematic citation index also implies consideration by the search engine of the topics of sites that link to the resource being evaluated. There is also a citation index, called weighted - this option takes into account, among other things, the popularity of referring resources, which in turn is also calculated based on the citation index.
At the initial stage of the formation of the Internet and before the widespread adoption of search engine optimizers, the citation index was characterized by the ability to really reflect the popularity of a resource posted on the Global Network. Today, this indicator can be artificially increased as a result of applying a series of actions aimed at optimizing the resource to attract the attention of search engines.
As for the most popular search engine in Runet - Yandex, then the thematic citation index is one of the main criteria according to which the search engine evaluates the "importance" of pages. Representatives of Yandex have repeatedly stated that their TIC determines the level of "credibility" of Internet sites, given the qualitative characteristics of links to them from other resources. The calculation of the TIC is accompanied by an analysis of not only the total number of sites that link to the estimated resource, but also their quality level - credibility and their own weight.
In order to find out the relationship of a search engine to its own resource, you need to find out the citation index of the site. In order to check the Yandex Yandex, you can use several methods. First, you should find the site in the Yandex resources directory. This can be done only if the resource is registered there. After the site is found, information about the TIC of its main page becomes available - this data is always present near the description of the resource. It is worth noting that all the resources posted in each section of the catalog are graded exactly in accordance with the TCI indicator. That is, the lower the TCI is characterized by the site, the lower it will be located in the directory. The second way to find the citation index involves installing a special browser extension - Yandex.Bar, among whose functions there is the ability to display the TCI of the site currently being viewed.