The news that the McDonald's will open very soon in Krasnoyarsk has literally procrastinated since 2012. Either there were sponsors who could buy the franchise, and developers who were ready to complete the construction, then everything died out. In a word, we decided to dispel all these rumors and omissions, and most importantly, to find out whether the network’s representative office will go to the glorious city of Krasnoyarsk?
General information about the Russian representative offices of the network
McDonald's is a large American fast food restaurant chain that holds a leading position in the ranking of the most influential corporations in the world. The idea of creating such points of sale belonged to the McDonald brothers, who were among the first to offer a new solution in the then-fast-food field.
Over time, representative offices of this organization began to open around the world. In Russia, the first McDonald's (in Krasnoyarsk it was not even in the project) was opened in 1990. The place for the top restaurant was Moscow.
The opening of this place on Pushkin Square caused an unusual delight of local residents. On the opening day, the restaurant staff managed to feed about 30,000 residents with foreign food. Despite the fact that a lot of time has passed since then and only in the capital of the Russian Federation there are about 277 representative offices of McDonald's, the restaurant on Pushkinskaya continues to lead in the ranking of the largest and most visited places in Europe.
User reviews about the network
Reviews about the "McDonald's" can be heard the most mixed. Someone likes it, as there is an opportunity to eat quickly and tasty. Others are unhappy with the size of the servings and the high price of them. The third, of course, is the children, they are delighted with the toys inside some food sets, from the bright design, free balls and crispy fries. And finally, the fourth blame the creators of restaurants for the obesity of the population, etc.
Network entry into the restaurant business of Siberia
Over time, the famous McDonald's network went far beyond Moscow. Its representative offices are in St. Petersburg, Syzran, Novosibirsk, Novokuznetsk and other cities of the Russian Federation. Since 2000, the American corporation began to probe the soil, with the goal of ultimately entering the Siberian restaurant business market. However, the fact that it is planned to open McDonalds in Krasnoyarsk became known a few years after this event.
Why did Victor Eidemiller come to Krasnoyarsk?
For the first time, talking about the opening of McDonald's restaurants in Krasnoyarsk in 2012. It was at this time that Victor Eidemiller, vice president for development of McDonald's LLC, came here. At that time, he arrived at the special invitation of the former governor of the Krasnoyarsk Territory Lev Kuznetsov. From that very day, long and protracted negotiations began on the franchise of a large fast food chain. At that time, the question of when the McDonald's would be opened in Krasnoyarsk was not on the agenda.
Who was the negotiator?
The negotiations on opening a representative office in Krasnoyarsk were attended not only by the former governor and development expert, the head of the City Council, but also by the owner of the Sibiryak construction organization, Vladimir Egorov. It was he who planned to recreate McDonald's in Krasnoyarsk. The address of future food service representations at that time was not yet called.
Protracted negotiations and decision making
Making a decision to open several McDonald's restaurants in the city (in Krasnoyarsk already have similar institutions) dragged on. The reason for the omissions was the lack of agreement between the parties to the transaction.
The fact is that the network representatives planned to bring raw materials for the preparation of burgers and cheeseburgers from abroad (meat from Sweden, and buns from Germany). That's only in Krasnoyarsk there are specialists who are ready to provide services for the production of raw materials according to McDonald's standards. For example, the leadership of the Krasnoyarsk Bread enterprise expressed its desire to make buns for fast food. The company has long-standing financial problems, but in their opinion, cooperation with representatives of the American restaurant chain will help solve them. For these reasons, Vladimir Egorov spoke out against an agreement with foreigners.
Resume conversations and high-profile statements
In February 2015, rumors about the construction of representative offices of a large restaurant chain again resumed. This news was voiced by Khamzat Khasbulatov, who is the official representative of the American company in Russia. According to him, only last year, about 70 new restaurants were opened under the McDonald's franchise. However, some of them appeared precisely in Siberia. According to the promises of the president of McDonalds LLC, the opening of McDonalds in Krasnoyarsk is scheduled for 2017-2018.
Time passed, but the McDonalds was not built. At the end of 2016, the question was again voiced. This time, the initiator was the Novokuznetsk GiD LLC, owned by Alexander Govor. According to him, it was still possible to agree with representatives of local authorities and the leadership of the network. This time, he promised to open two restaurants at once in Krasnoyarsk, but by the end of 2017.
To be or not to be a McDonalds?
"McDonalds" in the territory of Krasnoyarsk still be. This news was confirmed earlier by intractable Vladimir Egorov. The businessman voiced his version, according to which the first restaurant in Krasnoyarsk will open in 2017. Encouraged by his statement, the entrepreneur spoke about long-playing plans for the future. He said that with a successful outcome, he would open other restaurants, already outside the territory of his native city.
According to preliminary data, the Sibiryak company nevertheless concluded a franchise contract. The deal took place in the summer of 2016. According to this agreement, the developer’s company is obligated to build three McDonald’s at once in Krasnoyarsk. And although the address of future buildings has not yet been disclosed, it is known that they will be located in large areas of the city. According to preliminary information, this will be the right bank (the area of Predmostnaya Square), Sovetskiy or Microdistrict Solnechny and Tsentralny district. The restaurant area will be equipped with convenient parking. And you can get here by public and private transport.
Therefore, answering the question "Is there a McDonald's in Krasnoyarsk?", We say no, but probably very soon. If anything else does not interfere with the construction.