In the process of their activities, every entrepreneur is confronted with such a concept as sales volume. What is it? At its core, sales - this is the amount of cash that for a certain period of time was received in cash or into accounts with an entrepreneur. Also, in some cases, this indicator can be measured not by money, but by the quantity of goods or services provided for a clearly defined period of time.
From the definition of the concept of sales it is clear that it is directly related to net profit. It is logical that in order to increase it, it is first necessary to increase the company's sales rate. So how to increase sales?
1. If the work of a company or an individual entrepreneur is related to the sale of a particular product (service) directly to the final consumer, then it is important to select qualified personnel who would not only ideally know all the information about the products sold, but also possess certain qualities: they could interest buyer and “force” him to buy in addition to the goods for which he came, a few more related. But do not forget to motivate staff to work better. The most common way is a fixed salary + percentage or a specific amount from each unit sold. In addition, you can give out a bonus (based on the results of a month or a quarter) to an employee whose sales volume is the largest. This will stimulate more fruitful work. Personnel who do not want to work must be punished: small fines, reprimand, deprivation of the annual bonus and the last resort - dismissal. Maybe this sounds cruel, but it affects the employees one hundred percent.
2. Carefully monitor the market, especially the area to which you belong. Try to expand (open new points, shops, branches), while choosing places with the largest crowds, new neighborhoods. Do an analysis of the area in which you intend to work. Find out the age, status, social status of prospective customers. For example, to open a store of luxury perfumes or branded shoes in a small micro-district, where the majority of the population are pensioners, it makes no sense.
3. Give as much information as possible to your existing and potential customers. Create an Internet site with maximum information, and promote it. If you are in doubt that you can do this, invite professionals. According to psychologists, even the basic colors, graphics, font size can affect the volume of sales on the site. Take care of the presence of the page on social networks. Hold contests, promotions, promotional companies, hand out flyers on the streets, give advertising on television and radio, participate in exhibitions, etc. The more people know about you, the better.
4. Keep up to date. Plastic cards are gaining more and more popularity among our compatriots. Even pensioners have mastered ATMs and receive their pensions in this way. Make sure that your customers can pay for goods or services provided with a plastic card. Many banks now have bonus programs, which provides for a customer receiving a discount on goods at certain points of sale when paying by credit card. Conclude agreements with banks, expanding your customers.
5. Learn all the rules and subtleties of the display of goods. This will help increase sales by 20-50%.
6. Retain existing and gain new customers. “Make” the buyer return to you again. Enter discount cards, arrange regular sales, promotions with gifts for attracting friends, etc.
Since it is quite difficult to increase sales during a crisis, first of all use those options in which people get some additional benefits: discounts, gifts, discount cards.