The sphere of entertainment and pleasure is literally unsinkable. The main thing is to find an audience, and profit will not take long. This is what determines the fact that the hookah, despite the huge competition, remains a highly profitable project with a quick payback. It is enough to form an original idea, choose the right direction, and then realize the idea.
Unlike most bars, as well as restaurants with a separate kitchen, hookah is simple and profitable. The owner does not need to "invent a bicycle" and worry about sanitation. However, there is a small snag. In order for the business to go up, the name for the hookah room must be original, otherwise customers will go to another owner who has everything in order with imagination. If a particular businessman has problems with this, it does not matter, you can always use someone else's experience.
What do you call a ship ...
Very often the role of the name is underestimated. How often you can see the store "At Lyudmila" or something like that. Annoying? Not that word, it just eats up your eyes. Why not show a drop of fantasy and create something more harmonious? The same can be said about those who, on the contrary, greatly overestimate the role of the name and give their eatery a luxury brand. So, for example, the name Lux Lounge alone will not save a cafe from dirty floors, dishes and boors among staff.
Which way to go?
There are several secrets that allow you to choose the right name for a hookah and any other business, namely:
- Beauty is in simplicity. No need to invent something new. "Hookah number 1" - simple and concise. Add here the ubiquitous solid sign, vintage look, wallpaper in the style of old newspapers and a full-fledged underground lounge for those in whom the poet / alcoholic / artist died.
- We are not looking for simple ways. Here you have to sweat. In a small town there are hardly even at least five hookahs, but in larger megacities there are no problems with this. Kiev, Minsk, Moscow - here the brand must be incredibly complex or as simple as possible, gathering something, as they say, "forever" will not work.
Whatever method the entrepreneur chooses, it is important to remember that the whole design should be as harmonious and connected as possible, like chain links. If the name for the hookah is "Mint", then in the design it should be the dominant color, and the bar must serve "Mojito". By the way, you should not take this particular example, it is found a little more often than always.
Itโs worth starting, oddly enough, from the beginning
The entrepreneur has an idea on paper. However, not so. He calculated the budget, prepared the capital, is ready to invest in his own hookah bar. I even found builders. But he does not know what this place will be like, because he thinks technically and lacks spatial imagination. He knows how much he will buy bricks and tables, but he will not say how the latter will be combined with wallpaper. The concept is important. If a businessman is not able to build it on his own, this must be delegated to the designer. The original name for hookah alone is not a panacea.
Direction of registration
What color will the curtains be? What is the location? Number of seats? Furniture? Wallpaper and bar counter? The ideal option is a color design project, a ready-made sketch of the future premises. You also need to determine the focus. Will it be an opium-like establishment in China? Or maybe a gentleman's pub? In the first case, the creative name for the hookah will be "Lotus", "Jade Monkey", "White Crane" and even "Forbidden Palace". In the second - "Penny and Farthing", "In the bosom of the Queen", "Misty Albion." If this will be a place for youth parties and a springboard for informals who can make a considerable cash register, then we should think in a different direction.
What is the principle of forming the name?
Design is the name. No other way. It is much easier to decide on the design, pick the option you can afford, and then build on that. The list of names for the hookah will be reduced incredibly if the entrepreneur and the owner of the institution know what it will be. Why not make such a place in the style of the pre-revolutionary underground? You can call it "Papiros", after which everything is made in the Soviet style, providing the waitresses with a leather version of a soldier's uniform. Success in Russia is ensured. When the owner of the institution fully understands what it should be, the name will come by itself. Will pop up as the only true option. If you make the design of the name, then it threatens just disastrous expenses.
Everything is in the smoke, I wonโt understand anything
The easiest way you can go is a direct analogy. A terrible option, because the consumer will be confused, easily forget the name. But it is perfect for those who open a hookah in a city that has not seen such entertainment before, or the number of such enterprises is minimal. Among the options should be highlighted:
- "Steam or smoke." The names of hookah in America are mainly made in this direction and do not shine with originality. For example: Smoky Time, Smok'in, Some Time, Up in Smoke, Smoke And Staff. The key idea is to dance around the name of smoke, steam, that is, what a person directly associates with a hookah /
- "Fog". The names of hookah in the world have affected this segment. For example: Mist Mount, Mirage Hookah, Misty Town, Mist Lounge. This is closer to indirect association, when there is an idea more about the consequences of hookah smoking, and not about the process itself.
It should be noted that everybody usually goes this way. Especially if the hookah is designed to simply enter the segment, "lick the cream" from the new area and move. Using such a name for your own institution should be prepared for the fact that it will not be considered original, too simple.
"Arabian night"
An emphasis on oriental themes is a solution for those to whom capital allows. So, for example, you can not name the institution "Arabian Night", and then perform the interior in the style of a station cafe with cheap furniture. Design must comply with this rule. However, the rest of this naming option is very successful. There are also two conditional areas:
- Near East. The American name for the hookah, for example, Babylon, that is, "Babylon", is one of the best options that meets all the requirements. It is simple, unique, memorable and thematic. Here you should add the following options: "Constantinople", Sindbad's Tale, "Vizier", "Kingdom of Shah", "Harem" and so on.
- Far Asia. Itโs more complicated here. The design does not just have to fit, it must fully match the flavor. If the institution is called the Golden Dragon, then this yellow creature should stand in the hall. The idea is that a particular hookah is the first in the city.
No need to go the way of stamps - "Beijing", "Dawn", "Sakura". It just went, it should be fiction. Even "Buddha, light a cigarette!" will be better.
Something truly exotic
Perhaps many have heard a joke about "Winnie the Puff" and "Hedgehog in the Fog." Such names are not just exotic, but a real masterpiece. Especially if they appear for the first time, and not at every step. By the way, you can already forget about the bear, the idea is not original. Such a name for a hookah room must comply with several simple rules:
- No plagiarism. The idea should be fresh as the first ray of the dawn sun. The online community has an amazing talent for plagiarizing even where it shouldn't be. After that, the institution will quickly earn a negative reputation and "disgrace".
- You should not dance around a simple association with steam and cheap humor. You can go much further. For example, take the same "Winnie the Puff." An idea is good when it was original. "Puff-Puff", "Steam Puff", "Steam Engine", "STEAMED" - all this is outdated yesterday.
- No vulgarity, even pretended. The fact that black PR is also an advertisement should be forgotten as a nightmare. The institution should start with a good reputation.
To come up with a truly original version is incredibly difficult. For example, the Merlin Tube option is interesting, but not everyone will understand it, since not everyone knows who it is. "Steam Room" - there is a mistaken association. Literally everything should be considered.
Combination
A very popular script recently, for example, "Mint Lounge". A variant that combines the popular Russian-language name, but at the same time contains a highlight - a reference to something elitist, high. At least that's what the creators think. The idea is good, but again, exclusively in a unique form, that is, when it is possible to crush competition in the bud and become the founder of the trend. Other popular consoles from English: House, Office, Place, Hookah. It is also important to ensure that even when borrowing, the name remains recognizable even for those who do not understand English well, otherwise the effect of the name will be the opposite, namely, a drop in popularity.