People such as Henry Ford and John Rockefeller are still considered powerful representatives of those who managed to achieve heights in their field. Millions of dollars, patents, success and power - all this did not fall to them from heaven: they, like all mortals, began with the idea of small business. Let no one believe, considered a fool (this is especially true in relation to Ford).
Purposefulness, faith and love for one's work work wonders. But, in addition to this, it is necessary to take into account the willingness of potential customers to your innovations. Own business allows a person to get rid of the constant dependence that appears when working "for uncle", he becomes the master of his time and gets the opportunity to do what he really loves and knows how to. However, there are pitfalls, among which the main one is negligence. What is an idea? This is a fragile organism that needs to be maintained 24/7 until it grows stronger and begins to bear fruit. Work for someone, although it puts in the frame, but provides a mode of "from nine to six, plus a lunch break and endless breaks." Success is directly proportional to the time you spend ... you have to make an effort.
Learn materiel
So what is an idea? In this case, it means a certain verified strategy, which is based on your knowledge and skills. Moreover, it is worth emphasizing once again that its essence is described in detail, taking into account all costs and risks. Consider this an algorithm that describes the path to success in your chosen field. An abstract picture, which schematically depicts your brainchild, next to you in the crown, and the caption: "AND WE ARE RICH, RICH !!!" - This is not a business idea.
The basics
The modern market dictates its rules, whatever one may say. The abundance of goods and services that are offered at almost every corner made people saturated, it is difficult to surprise and attract them. However, it is not the gods who burn the pots; success can be achieved by observing the balance of the following indicators:
- demand for ideas from the population;
- relevance of the idea to you;
- the viability of the idea, if we consider the long-playing prospects.
Demand
This item is characterized by the enthusiasm with which consumers will respond to your offer. It depends on many factors, including the territorial and ethical relevance of the business, value for money. For example: you are a brilliant cook, the main specialization is home-made pork semi-finished products. The decision to open a shop for the sale of quality handmade delicacies in the states that preach Islam will be somewhat rash. Of course, the example is rather grotesque, but the essence shows.
If nothing more or less original comes to mind, then you can just walk through human weaknesses (those that do not intersect with the criminal code of the Russian Federation), which at all times included a passion for delicious food and entertainment.
Relevance to you
Suppose you see that there is a certain niche that has potential, but for some reason is still free. It would seem - here it is, your chance! However, the soul does not lie in this matter, and that’s it. You can’t start work with violence against yourself, because you have to work a lot, and killing an infinite number of hours for something that does not appeal is too much luxury. In this case, there are two ways: to get a partner who is willing to take over the elements of a business idea that you can’t afford, or simply refuse to find your own, because what is an idea? This is a list of steps to achieve a result. If you are "blown away" in the middle of the path, then nobody will feel better from this, even the notorious "you tried" will not save.
Viability
The dream of any person is to do what they love and get paid for it. Unfortunately most of the amoeba-like personalities are very rarely paid for lying on the sofa, so we will only consider hobbies that involve at least some kind of activity.
Let's be honest - crafts a la "flowers from plastic bottles" are unlikely to win widespread love. Of the more mundane options can be called the implementation of ground green coffee. Due to the fact that this product in its characteristics is very different from fried, the equipment for its production requires appropriate. The fashion for this product is temporary, so the business will certainly not justify itself, and the very definition of "what is an idea" is still aimed at long-term activities. Of course, there are buyers, but the prospect of developing such a business is very doubtful. Estimate on paper what you want to achieve, evaluate the possibilities and try to imagine the future.
How to make
Taking into account the fact that the term "business" can be understood as anything, if only it would bring income legally, we outline the general points by which an action plan is formed:
- indicate the basic information about the organization, regardless of whether it already exists or not yet;
- highlight the basic data of the company as a legal entity, financial opportunities;
- briefly describe the new ideas that you want to implement, highlight the main features of production;
- Describe the planned sales markets and the target audience for which the products will be interesting;
- describe the production, make the layout of the creation of the product;
- output income and expenses planned in the production process;
- write down the risks that accompany the ideas, a description of methods to avoid them;
- summarize the expected consequences.
Examples
The theoretical approach to how to proceed is, of course, good, but no one has canceled the empirical method, so let's look at examples of possible options with justification.
Healthy fast food
Without further ado, interesting ideas were taken from people's love for delicious food. This attachment coexists with remorse, as the currently progressing theory of healthy eating makes you hate yourself, once again grabbing a delicious but bad sandwich on the run. Plus, people finally realized the whole "charm" of high-calorie bombs, where 100 grams completely cover the daily need for food by energy intensity, while the usefulness tends to zero.
This idea will be of interest to the majority of the population; special popularity is predicted among employed people aged 25 to 45 years.
The focus will be on the quality of the starting products and on the size / nutrition ratio. Minimization of white flour, rejection of sugar and animal fats. The widespread use of chia seeds, which are famous for antioxidants, bran, sprouted cereals, vegetables with fruits and vegetable sugar substitutes (stevia).
The initial production line will include the following products:
- whole grain sandwiches with tuna, vegetables and cottage cheese;
- chickpeas pizza with vegetables and poultry;
- Cheesecakes on low-fat cottage cheese with cheese;
- nut and fruit sweets;
- berry marmalade;
- classic apple marshmallow;
- multigrain granola with dried fruits;
- chilled tea drinks with seasonal fruits.
Everything is sold in personal eco-friendly packaging from unbleached parchment. In the first stages, the equipment that will be needed in the production can be placed in an ordinary home kitchen. Due to the ubiquity of the Internet, there is no need to acquire an additional office, as your online idea will also perfectly show your idea. It is enough to create a colorful Internet resource on which to state all the information on the products and composition, as well as indicate contacts for interaction.