In order to open a store from scratch, you need to know a lot about running such a business. Let us dwell on all the details of this difficult task.
1. What is the idea? A similar question is the most important. You need to find out if your product is needed by the consumer. Study competitors carefully, determine the size of your store, the form of organization of trade, or maybe you plan to organize a distribution network?
2. Potential buyer. Think about who will go to your store, and can you interest them in your products? Have a conversation with representatives of this target audience and see who lives nearby.
3. What is the assortment? Take a closer look at competitors' products and make sure they are in demand. Think of tenants, bank branches or an exchange office.
4. The financial side. Before you open a store from scratch, you need to carefully consider a business plan. Calculate your funds in advance so you don’t have to fire your employees later.
5. The legal side. Think over the list of necessary documents, get a license and the main administrative document. Remember to certify and approve all documentation.
6. What shall we call? If you doubt that you can pick up a harmonious name yourself, contact your future customers for help. Then they will come to you with pleasure.
7. Location. Before you create a store, you need to think about which area customers will use it and how convenient it is to get to it.
8. Choose a design. Think about how the building will look inside and out. Do not forget about the documents for outdoor advertising.
9. The room. Ask yourself if you want to build it yourself or just rent it. Do not forget about the utility rooms. Make a parking lot, try to create a good impression of the store.
10. We select the equipment. In order to open a store from scratch, you need to order commercial and technological equipment. It should be located in accordance with the area of your premises. Take care of the convenience of the cashier.
11. We select suppliers. The main thing in this process is the price, quality of products, location of the supplier, performance indicators of the company, delivery schedule.
12. Accounting for goods. Calculate how much goods you need and how often they will be brought. Select the required mode of transport. Be sure to insure the goods. Do not forget to correctly place the goods in stock.
13. We make out and post goods. See how convenient it is on the shelves. Do not cover your assortment with advertising.
14. The staff. Before you open a store from scratch, carefully select staff for yourself, as your profit will depend on these people.
15. Advertising. Try to make it informational so that people can immediately notice it.
16. Security. Take care of anti-theft equipment, think over the video surveillance system and the analysis of the cashier’s operations.
Of course, if you decide to create an online store from scratch, then most of the points can be omitted. And the above information is only the basis for the successful development of your business. A solid foundation is half the future success.