Healthy nutrition is not just a guarantee of a beautiful and slender body, but also a path to longevity. Every child knows that only healthy food is needed. In addition, a balanced diet consisting of products with the prefix “bio” and “eco” has already become a real fashion trend. Supporters of healthy lifestyles often leave reviews about "Myasnov" - one of the Russian chain stores where proper nutrition is the basis of the business concept.
General description of the company
The idea of ​​a healthy diet and lifestyle in general contributes to the revival of cultural values. It was she who visited the founders of Myasnov in 2003, who decided to open the first outlet where high-quality meat products would be sold. For 16 years, the company has evolved from a store into a large federal retail chain, which has more than 200 stores in Moscow and Nizhny Novgorod. Over time, the assortment expanded: in addition to meat, sausages and delicacies, now you can buy farm milk cottage cheese, kefir, yogurt, cheeses, cakes, vegetables and fruits. A kind of "chip" of the company is craft bread, prepared according to the old recipe.
The company "Myasnov" does not just sell goods. The company produces them in its own factories and counterparty factories. The network is growing steadily, every year its turnover is increasing, but despite the changing scale of the business, the quality of the products does not suffer. Most reviews of Myasnov are still positive. Buyers are satisfied with fresh, tasty and natural products, high level of service, affordable prices.
The main principles of the company
The secret to the success of the company, according to its representatives, is a system of strict control over product quality. The company employs only qualified employees. According to reviews of Myasnov in Moscow, only experienced and educated specialists, including professional technologists, meat boners, cooks, bakers, and confectioners, can enter the company’s team. By developing recipes and assortment, creating new unique dishes, the company adheres to the traditions of the gastronomic culture of Russia and other countries of the world. In their reviews, Myasnov employees in Moscow often write that they are satisfied with the company's products and regularly consume it themselves.
The promotion of healthy lifestyle ideas and proper nutrition is another tool for promoting company products. Work at Myasnov, according to reviews, requires constant dialogue and interaction with partners and customers. Employees systematically take advanced training and recertification courses, monitor current trends in the food industry and implement the best advanced developments in production. In addition, the company contributes to the development of domestic meat processing and dairy production, the revival of the traditions of baking real Russian bread, the dough of which is prepared according to a unique recipe.
Investing significant resources for the modernization of industrial technologies and the introduction of modern equipment plays a role. The company "Myasnov" provides support to Russian agricultural producers, stimulates the agricultural sector of the economy. According to reviews, in Myasnov stores you can not only buy goods of decent quality, but also get detailed instructions for their use at home, cooking recommendations. Employees of the company try to provide the most detailed and detailed information to customers, provide them with natural and fresh products, and contribute to the revival of the best culinary traditions.
How freshness is ensured
The first feature of the products of the Myasnov network (in the reviews, users call it the main advantage) is guaranteed freshness. Meat, sausages, dairy and sour-milk drinks, bread have a limited period of sale, not exceeding 72 hours from the date of manufacture. All products are produced without the use of preservatives, antibiotics, or other chemicals that increase shelf life, so any product purchased by the buyer comes to him in kind, preserving nutritional value and useful properties.
To work with products of the Fresh category, Myasnov employees, according to reviews, have to observe strict delivery schedules and iron discipline. Even insignificant business processes in the company must be agreed. All departments interact with each other and function as a coordinated multi-element mechanism. The greatest difficulty is usually caused by logistics - it is extremely important to deliver fresh meat, bread and milk on time, without delays and delays.
The process of turning raw materials into a finished product takes place in a matter of hours at the company's factories. So that in the morning the shelves of Myasnov stores are filled with fresh goods, their delivery is usually carried out at night. The assortment is transported using refrigerators that maintain the required temperature range from 0 ° C to +6 ° C, depending on the type of product. In addition, the indicators of the refrigeration chambers of warehouses, shop windows, trading floors are transmitted every second to the control room. With a minimum deviation from the norm, a technical service is sent to the facility, which is engaged in the adjustment of equipment.
Raw material suppliers
The quality of raw materials in the food industry determines the demand for finished products, so special attention should be paid to the selection of suppliers. The partners of the company, according to employees about working in Myasnov stores, are proven and reliable manufacturers who share their views on healthy nutrition and the principles of creating a high-quality assortment.
Before signing a cooperation agreement, the company gets acquainted with the specifics of processing raw materials, studies all the nuances that could directly or indirectly affect its characteristics, and therefore affect the quality of the finished product. First of all, the living conditions and daily ration of livestock and poultry are taken into account, and if it comes to bread, then the area of ​​cultivation of crops is important here. Raw materials of animal and plant origin undergo comprehensive tests with laboratory tests, multivariate testing according to biochemical and organoleptic indicators.
The company works only with trusted partners, adhering to common values ​​and striving to improve the standard of living of people. Today, the direct suppliers of Myasnov are the Petelinsky poultry farm of the Cherkizovo group, the holdings Agro-Belogorye and Miratorg.
Experts advise choosing organic products, including fruits and vegetables. According to reviews, “Myasnov” sells tasty products grown in an ecologically clean area and not subject to chemical processing, so they do not contain nitrates and pesticides. Buying natural products here, you can not doubt their safety.
Assortment of meat products
Even experienced housewives take at least 1.5–2 hours to prepare a rich, delicious dish on their own. What if the guests are already on the doorstep? In the Myasnov store (reviews can be found at the end of the article), about one and a half hundred different meat products are presented. The professional team of the company tries to take into account the different preferences of customers. In addition to chilled meat, the assortment contains semi-finished products - dishes that can only be cooked at home (bake in the oven, fry in a pan, stew, etc.):
- marinade steaks;
- meat slices with vegetables (according to reviews, "Myasnov" often makes discounts on this category of goods);
- rolls;
- stuffed cabbage and dolma;
- cutlets, steaks, kebab;
- kebabs;
- Kupat and sausages.
Workers in the company's meat shops never forget what kind of delicate product they work with and how much it needs to be handled carefully at any stage of production. Meat quickly loses its structure and nutritional value during automated processing, therefore carcasses are cut in the main manually, and special devices and installations are used only where it is impossible to do without them.
It is curious, but to acquire the skills of quick and accurate cutting of meat, presuming the preservation of its structure, it takes at least six months. The same applies to the art of making meatloaf - this has to be studied for years, not to mention the development of recipes, technologies and other important nuances. That is why there are no random people in the company Myasnov: those who master the profession consciously work here.
Crib milk
A wide range of dairy and sour-milk products of Myasnov stores is produced at its own factory in the Lipetsk region. Production facilities are located in an ecologically clean place. The plant is equipped with the latest modern equipment, as it focuses on the production of fresh, natural, healthy products that do not contradict the company’s standards and principles.
For manufacturing, only high-quality raw materials are used. The dairy is located next to the unique Family Farms complex in the village of Khlevnoye. The basis of the activities of "Family Farms" is the model of private subsidiary plots. The whole complex consists of many farms of 150-200 heads, each of which has a “farming family”. The main task of the employees of this enterprise is to care for livestock, their maintenance and nutrition.
Milk from cows "Family Farms" is delivered in a minimum time, which allows to guarantee the safety of all the natural properties of this product. At the same time, “Myasnov” is not trying to reduce the cost and simplify production technologies, striving for greater profit. The priority in this matter is the quality of the goods. Prices are always set reasonably and have economic feasibility.
The production process is organized and thought out to the smallest detail, experience and modern technologies are introduced into it - this is the secret of manufacturing truly tasty and healthy products. The production of dairy products is carried out mainly by thermostatic method. In the finished form, they become thicker and acquire a delicate taste. The thermostatic method involves fermenting milk directly in the package - this allows you to get sour-milk drinks of the desired consistency. However, this manufacturing method is considered complex, and therefore not widespread. One of the few places where it is used is the Myasnov dairy in Khlevny.
In the manufacture of dairy products, only fresh and natural raw materials are used. Powdered milk by the company "Myasnov" is not applied in principle. Special attention is also paid to the method of low-temperature pasteurization for processing dairy raw materials. It does not involve heating the product above 76-78 ° C. This method allows you to save the predominant part of useful trace elements, but at the same time destroy all dangerous microbes.
To ensure that the product range meets the preferences of the most demanding consumers, Myasnov cooperates with other manufacturers of various dairy products. Among the partners of the company are Sernursky cheese factory, Bryansk city dairy factory, Hummingbird - all these companies supply baby food, cheese, ice cream, and drinks made from cow and goat milk to chain stores.
Baking and bread
Bread from our own bakery has recently appeared in the assortment of the company. The workshop is located in the capital. Initially, the bakery was aimed at returning for sale real Russian rye and white bread, loaves and pastries, the true taste of which has long been forgotten. Over time, “Myasnov” expanded the menu taking into account the wishes of gourmets and lovers of European pastries, including Italian ciabatta, French baguettes, Georgian pita bread and much more.
The company’s bakeries use modern starter machines that help to comply with the traditions of classical bakery. To make craft bread, several types of equipment are used: chambers for dough fermentation with the possibility of establishing the optimal temperature regime, stone hearth furnaces, fabric silos for the careful conservation of flour. And although at every stage special devices and appliances are used, the bakers of “Myasnov” perform manually the most important manipulations with the dough.
Let us leave a few words to the ingredients used in baking. These are simple components: water, flour, salt and sourdough. For the preparation of real bread, the addition of chemistry is not permissible. Real sourdough is the most important ingredient that consists of yeast and lactic acid bacteria. And it’s not about the yeast that is sold in pressed bundles. Myasnov bakers use ingredients that make the fermentation process natural. Such bread is better absorbed in the body and more useful than that prepared with baking powder and cheap baker's yeast.
It takes at least 18 hours for buyers of Myasnov products to enjoy tasty and fresh pastries. Almost half of this time is spent on manual kneading, section of the dough and giving it the desired shape without breaking the structure. The finished product is not intended for long-term storage. Moreover, for each type of bread there are separate recommendations on expiration dates. Handicraft bread "Myasnov" is a little more expensive than regular bread in supermarkets. But is it right to compare products prepared using completely different technologies?
The company "Myasnov" is constantly expanding the range of bakery products so that consumers can appreciate the best baking recipes.
Quality control system
The priority task in the work of the company is one hundred percent safety of Myasnov products. According to the reviews of employees, they have to constantly monitor the compliance of goods with sanitary standards and requirements. The workshops periodically conduct disinfection of equipment. All stages of production at the enterprise are carried out in accordance with a quality control strategy.
To this end, the following activities are being implemented:
- safety check of incoming raw materials and auxiliary products;
- monitoring the observance of the sequence of the process;
- determination of the quality of finished goods;
- study of the sanitary condition of production shops, equipment, storage facilities, shops;
- conducting anti-epidemic treatments;
- training.
The internal charter of the company consists of strict regulations and standards; therefore, Myasnov makes no less stringent requirements on the quality of food products than Rospotrebnadzor. According to company management, there should not be any compromises regarding product safety, therefore, any work at this enterprise is meticulously performed.
Compliance with this position requires great efforts and resources from the management, but at the same time, it motivates to achieve high results. Tasty and healthy food on the shelves of company stores is the most objective indicator of the work of “Myasnov”. In reviews, customers often write that they make purchases in the stores of this company for many years and are not going to look for something else.
What do customers like
In general, the company's customers are satisfied with Myasnov stores. According to reviews, milk has a distinctive natural smell in comparison with similar products in chain supermarkets such as Magnit, Pyaterochka, Dixy, etc. The constant availability of fresh goods helps people with limited time. People like that you can always buy any fresh meat, be it pork, beef, turkey, lamb, duck, etc., or purchase ready-made dishes that can only be made ready at home by adding the ingredients to your taste.
Most users note the creativity of the company. Buyers in reviews of "Myasnov" often refer to the existing bonus programs "KEGELBUM", "BEAM" and "KuulKLEVER". These cumulative discount systems are profitable and convenient. If you believe the reviews about "Myasnov", with branded cards, buyers manage to save up to 30% of the cost of purchases.
The professional work of employees does not go unnoticed.Sales consultants help to make the right choice and not get confused in a huge assortment. In addition, they can safely be contacted with any questions about how to cook products.
And, of course, one cannot fail to say about prices in Myasnov stores. According to reviews, khinkali, dumplings and manti here are a little more expensive than in ordinary stores, but at the same time they are difficult to distinguish from home-made culinary products, as most buyers think. Natural sauces on sour cream or yogurt cost as much as the mayonnaise familiar to many. The same applies to bakery products: the cost of products does not go beyond the average market, despite the guaranteed freshness and quality of the raw materials used.
Negative reviews
There are also comments of negative content. Not all customers are satisfied with the products of Myasnov. Yoghurts, according to reviews, are sometimes difficult to distinguish from ordinary kefir. In addition, the presence of flavors can hardly be called evidence of the naturalness of the drink. The ambiguous ones leave reviews about sausages of “Myasnov”, cottage cheese, desserts, pastries. The comments also write about purchased goods with an expired shelf life, low level of service, used by sellers of dishonest methods of body kit and calculation.
Based on the general ratio of positive and negative reviews, we can assume that these shortcomings are not natural. There are an order of magnitude fewer negative comments, so the human factor may well be the cause of these problems.
The opinion of employees about the employer
The position of subordinates is very contradictory. Employee reviews of the Myasnov store in Moscow can also be divided into two categories. Those who were satisfied with the work in the company consider its main advantages:
- official employment;
- payment of white wages in full and without delay;
- social guarantees;
- adequate management requirements;
- career;
- free education.
Among the significant disadvantages of working at Myasnov, according to reviews by employees in Moscow, the irregular work schedule is most often called. Some users say that they have to work for 12-16 hours, sometimes even seven days a week. From the salaries of workers deduct funds to cover cash shortages. In addition, there is a strict system of late fines, customer complaints, late change of price tags, etc. The team, judging by the reviews of Myasnov, has an atmosphere of contention and chaos: working in such an environment is psychologically unbearable.
At the same time, the leadership monitors discipline and compliance with cooking technologies, regulations, sanitary-hygienic and veterinary rules. Expired goods are disposed of, so even the most vigilant buyers can be calm. An effective management system at Myasnov is based on the principles of openness, honesty and customer satisfaction. You can find a store at the address: Ave. Marshal Zhukov, 19, building 1.