Perception of color has an individual character. This is the ability of the human eye to see electromagnetic radiation of waves of a certain length, which has various properties of refraction, reflection and absorption. From the picture that our eye sends to the brain, the emotions experienced by us, our mood and well-being, depend. There is a whole science - color science, which deals with these issues. It includes physics, psychology, physiology and studies the entire spectrum of existing shades, including blue. Color in
psychology as a science is one of the main tools for studying human behavior and its personal characteristics.
In addition to the individual perception of color, there is its relationship with external conditions, traditions and foundations in human society. The dark blue color of the psychology of a Muslim will make you recall the transience of being. The Christian will perceive it as God's light leading to the truth. We often see blue domes with golden stars. In Buddhism, this denotes the center of the universe.
The same thing happens with other colors. In the northern part of China, red is a symbol of mourning, while in the southern part it is the other way around. About the dreamer, we say that he sees the world in
pink glasses, and we associate the pessimist with black. Our brides marry in white to emphasize their innocence and purity, and in China white is meanness and danger.
The value of blue in the psychology of the people of our country also has an ambiguous assessment. On the one hand, it is reliability and solidity, on the other hand, folk sayings: “drank up to blue”, “blue from the cold”, “burn with all blue flame” - indicate the negative side.
Influence on a person or perception of one or another color is successfully used in their projects by clothing designers, room designers, creators of advertising brochures and other representatives of the selling professions. Warm colors, such as red, yellow, orange, are designed to encourage a person to own a particular thing, which means to buy. These shades are aggressive, increasing the pulse and heart rate. But in banking institutions prefer a calmer palette, such as blue. In psychology, this technique has long been known, when the tone makes you favor the interlocutor. He inspires confidence in you with his thoroughness, efficiency, and his words do not sound extravagant, but very reasoned. This effect is especially noticeable on older people. Why does the blue color play such a role in the psychology of pensioners? There is an explanation for this. They subconsciously remember the forms of civil servants in green and blue tones, which means that there is an association with the authorities, from this they conclude - they will not be deceived.
Nutritionists also began to use color therapy for their patients. Not only do they develop menus for a full and balanced diet, they also advise what color should be the dishes from which we eat. Warm colors stimulate appetite, it is useful for those who need an enhanced diet. The dishes that have a blue color will work differently in the psychology of the consumer, he will quickly get enough and will not want to eat anymore. This is useful for losing weight. Even in nature, very few edible plants have a blue tint. Room designers suggest using it in bedrooms as a color that brings peace and tranquility. And in industrial buildings, it helps to concentrate and helps to increase labor productivity.
No matter how we relate to a particular color, at a subconscious level, any of them has an effect on us. Trust your intuition, it will tell you which color will bring good luck and good mood.