A commercial offer for advertising is a document of an organization engaged in sales, production or rendering of services, which describes in the most presentable form possible conditions for cooperation with interested customers and partners.
The objective of the commercial proposal is to increase the company's profit by selling the goods or services offered to it on the market. Any commercial offer is compiled mainly to attract new customers. Informing potential customers about the company, the features of the goods and services offered to it, is also an important task, but not of paramount importance.
A commercial offer for advertising , in fact, is the first sign that can captivate potential buyers of the company's products. Therefore, it is very important to draw up this document already at the planning stage of its writing.
First of all, it is necessary to formulate the goal of the main proposal of the company, which needs to be conveyed to potential consumers of the products manufactured by this organization. Undoubtedly, the right decision will always be the choice as the main goal of encouraging customers to buy.
However, in addition to the main goal, it is necessary to pay attention to more specific tasks. To do this, do not forget to specify the information for the following contacts, which must certainly contain any commercial offer for advertising. A good technique is the use in offers of up-to-date information on promotions and company news.
Specific services and products need to be presented not only colorful, but also in detail, since it is the detailed information that gives the offer more weight in the eyes of the client and inspires more confidence.
If, for example, a commercial proposal of a construction company is compiled, then you must print it on a letterhead with a logo. At the same time, you need to make sure that the document looks as simple as possible, concise and not loaded with unnecessary graphic elements and text.
Any commercial offer for the provision of services or for the sale of goods must have a heading, and the very words “Commercial offer” as such a heading are not considered at all. It is inefficient. And uninformative. As a rule, such proposals not only do not stimulate the people who come across them to study, but even on the contrary cause a desire to put them in the “long box”.
Instead of the “commercial offer” that has gotten sick of it, it’s much more reasonable to use such headings that express the main meaning of this offer or emphasize the benefits of the offered services for clients.
When making a proposal, you need to pay attention to such a moment as the creation of an incentive motive. This can be achieved only if the text is extraordinary, with the presence of new and relevant information, and will also be addressed to a specific person. Faceless offers often remain stacked on secretarial tables, waiting for an hour of their mass disposal.
In order for the addressee to read the sent sent to him to the end, he must see some incentive for action at the very beginning of the document. As an example, such an incentive may be emphasizing the needs of a potential client. In other words, it should immediately become clear to the person that you know about his needs, and therefore, are able to offer specific ways to solve them. Such needs are often the need to be safe, to be respected and recognized, to simplify your work, make a profitable purchase, increase income, use quality services, save time, etc.
And only after that it is necessary to move on to the essence of the proposal, describe its idea, formulate private benefits for the client, talk about the cost of services and goods, explain the procedure.
Now a commercial offer for advertising can be sent by mail to all future customers.