At present, it is often possible to find advertisements in the Russian media as follows: “Regional representatives (sales agents) are required. The payment is high. ” Naturally, almost all young people dream of getting a job as a sales agent. Why? Yes, if only because for several years the regional representative has been one of the most sought-after professions in the Russian labor market. Consider the question "Who are the regional representatives?" in details.
21st Century Profession
As a rule, most of the companies over time face the problem of entering other sales markets. If, for example, you have a well-established business in the Krasnodar Territory, then to increase profits you begin to think about how to organize a branded outlet in the Rostov Region or the Stavropol Territory, for example.
It should be noted that each region in Russia is unique and specific, and this must be taken into account when expanding the geography of entrepreneurship. However, not all businessmen dare to expand their business in other areas, because they are overcome by a simple sense of fear due to the fact that something will go wrong. It is at the beginning of the implementation of the strategy to enter the sales markets in other regions that serious mistakes are made. Companies that know how to properly organize a business, in order to reduce financial risks, advertise that they need regional representatives. Of course, preference is given to those candidates who thoroughly know the specifics of a particular subject of the Russian Federation.
So who are the regional representatives? These are people who are engaged in the development of sales of products of the parent company in the region. For successful business, they open a branch in another city.
Responsibilities
We decided on who such a regional representative is. The responsibilities that are assigned to him are as follows: he must be able to create and expand a customer base in a particular region, organize the supply of goods to the consumer, negotiate, conclude contracts, organize presentations and promotions in support of sales.
In addition, the sales agent must monitor the correctness of the workflow and control the timely receipt of payments. He must also have information on the activities of competitors in the market for products. This is what a regional representative does, whose responsibilities are quite extensive.
Requirements
Strict requirements are put forward to sales agents. As already noted, in the first place are candidates who thoroughly know the market situation in a particular region. Preference is given to men aged 30 to 40 years. Working as a regional representative implies experience in establishing a business and managing a team. Naturally, a person who wants to become a sales agent must have a higher education, since it is important for him to professionally understand the issues of economics, marketing, management and business administration. In addition, the chances of getting a job as a sales representative will increase significantly if a person has a category “B” driver’s license and a car.
Skills
And, of course, the regional sales representative must have certain skills.
We are talking about sociability, mobility, the ability to correctly express your thoughts, conduct business negotiations, and stress resistance. Organizational skills are not the last thing.
Of course, he must be able to dress and have a pleasant appearance.
The significance of the profession
Experts in the field of commerce note that the regional representative of the company is almost the key link in the sales chain. He has one hundred percent understanding of the specifics of the sale of goods in a particular region and guarantees the promotion of goods in the company, which positively affects the development of production and the establishment of contact between the manufacturer and the consumer.
Career
If we talk about the career growth of a sales agent, then a full-time sales representative with a competent approach can reach the step of a regional director and develop a network controlled by him with a more detailed territorial gradation.
Salary
The income of the regional representative, as a rule, depends on how much goods he sold in a given period of time.
In some cases, the sales agent receives a fixed salary, which averages from 20,000 to 30,000 rubles.
Things to remember
If you are determined for yourself to become a regional representative, then you should think carefully over some things. First of all, you need to decide which industry attracts you the most. After that, you can begin to analyze the available vacancies or independently offer yourself as a potential regional manager to companies that work in the industry you are interested in. It will not be superfluous to formalize partnerships with manufacturers, while regulating wage issues. Then you need to thoroughly study the goods offered for sale, analyze its technical characteristics and other features.
One way or another, but sales agents are in demand in various sectors of the economy, so it’s not difficult to find an interesting niche for yourself today, the main thing is your desire.
Conclusion
Summing up, we can state the fact that the conquest of a new territorial sales market is a difficult procedure that requires material costs and a certain amount of time.
Of course, it is fraught with financial risks, but in most cases, opening a branch in another city is the only right decision in terms of doubling profits. The main problem that companies face is the search for experienced, goal-oriented, ambitious employees who have achieved high results in promoting goods on the regional market. Unfortunately, finding one today is not an easy task, and if you do not yet have the above qualities, then you have something to strive for.