“Carhartt” - in the past - an enterprise for sewing a work uniform, nowadays - a cult company engaged in the production of simple, but high-quality clothing.
The heyday of the company
The founder of Carhartt is Hamilton Carhartt, who was partial to clothing from childhood and was once engaged in sewing things for the working class. Already in 1889 in Detroit, he decided to set off "alone" and created his own company. The main parameters on which production was oriented are quality and convenience. Representatives of working professions instantly approved the strength of tailoring, the presence of convenient pockets and all kinds of fasteners. Moreover, Hamilton paid due attention to the development of each thing separately. For a hundred years now, comfortable casual clothes and Carhart hats have become the personification of simplicity, convenience and style.
The secret of popularity
Hamilton's task was to create incredibly durable clothing from materials that are easy to clean. Availability to a wide range of consumers has made the company very popular. Many appreciated the laconic design and fabric, the most durable in those areas that wear out most quickly. Over time (as early as 1994), Carhart clothes and hats reached the European level. They are created on the basis of the strictest principles of quality and ergonomic design, wear resistance combined with a material that is pleasant to the body.
Carhartt now
Today, the clothes of this American brand are aimed at workers and freedom-loving youth who are not alien to the most extreme sports - snowboarding, skateboard and others. New-fashioned little things, heavy-duty boots, accessories, which can never resist severe frosts and “Carhart” hats - this is a trend of urban motifs, support for street subcultures, as well as one of the main attributes of street art lovers, breaking, DJing, bmx.
Collections every season
The company is based on the creation of working class clothing lines (as in the good old days) and street fashion, which are updated every season. In the first direction, clothes of maximum strength are presented, which leaves complete freedom of movement - boots, durable jackets and overalls. In the second - the "street" direction for young people - you can find more original clothes and accessories. This is the well-known Carhart hat, and breathable shoes, as well as windcheaters, sweatshirts, t-shirts, jeans from Japanese denim.
For creative and athletic personalities
The company has gained popularity among numerous residents of large cities. Also, Carhart clothes and hats are worn by artists, musicians, lovers of surfing and skateboards, because collections emphasize originality, freedom and disobedience to generally accepted standards. Now the company has opened its point in Russia! Carhartt in Moscow can be purchased at the recently opened brand clothing store on 7. Dmitrovsky Pereulok 7. Okhotny Ryad metro station. Karhartt is already more than production. This is a lifestyle, loyalty to their ideology, various festivals dedicated to the art of graffiti, and numerous exhibitions, as well as an important part of street culture.