Opening a salon in the best, most prestigious area of the city does not guarantee a constant influx of customers. Reputation is extremely important in hairdressing (however, as in any other).
And the best advertisement here is visitor reviews for which a convenient location does not always play a major role.
Some are ready to go even to the outskirts for the sake of quality service. Why? We will try to make out this paradox.
So, imagine that you are one of those same customers. In which salon would you like to be served? What criteria should he have? Let's break our requirements into points.
1. Convenient location of the cabin. It is very important that it can be reached without problems, both on public transport and on your own.
2. Presentable appearance. Of course, this criterion is not the main one, but nevertheless it is already available before you enter the premises. We meet what is called "by clothes." And if the first impression is justified, then you will enter the salon, and if not, then most likely you will go to look for another one and, most likely, the one that your friends once recommended ...
3. The interior of the room. Agree, home comfort has. Thoughtful design in warm colors, pleasant music, a comfortable hairdressing chair in which you can relax while the hospitable hostess-master conjures over your hair ... And if the
positive emotions received even before you enter are fixed, you will definitely come back here, recommending (in turn) this place to friends.
But if professional designers will help you decide on the interior and design, then it is better to choose a hairdressing chair yourself. It should be convenient both for the master who will work with the client, and for the client himself. What should you pay attention to?
1. Hydraulics. The hairdresser's chair should be equipped with a hydraulic lift, which allows you to adjust the height if necessary, without disturbing the visitor.
In addition, the lift must fix the chair, preventing its spontaneous rotation: the slightest involuntary movement can spoil the results of the painstaking work of the master and cause indignation of the client.
Previously, we used a hairdressing chair with a pneumatic lift, springing under the weight of a seated person and quickly failing. Today, such equipment is considered obsolete.
2. Appearance. Give up the chair a la office. A leather chair covered in faux leather, the price of which is much lower, can undermine the reputation of the salon. Put yourself in the shoes of a client: are you able to experience positive emotions from the bustle of the office while sitting in a cheap chair? Unlikely. In addition, leatherette is short-lived and does not like sanitization. The best option (cheap and cheerful) - vinyl leather.
3. Convenience. Choose a comfortable hairdressing chair - soft, repeating the contours of the body.
4. Functionality. If your client likes the salon, he will certainly bring you and his child. A stylish haircut takes time - do not make the client sit on a “stool”, let him relax and have fun. Do not forget about the footrest (either portable, which can be easily retracted, or comes complete with a chair (2 in 1)).
Make sure that you have a separate chair - a child (hairdresser). It, as a rule, does not take up much space and can be cleaned without any problems.
Here they are - simple rules for the success of the salon. All that remains is to find a real hairdresser (not only a professional in his field, but also a psychologist who feels the client and knows how to have it, which means it attracts like a magnet).
Believe me, the client will appreciate your efforts!