Nowadays, having your own website is a recognized need. Pages on the network start not only for self-expression, but also for the purpose of promoting goods and services. And even if the server is informational, its owner is interested in making a profit.
Creating a good website is half the battle. It is extremely important to achieve high traffic so that as many users as possible buy products, read advertisements, and go to other pages by links. Similar questions are decided by Internet marketers. Internet marketing is an event conducted with the aim of promoting goods and services on the network, increasing brand awareness, customer loyalty to the products of the advertised company.
The Benefits Of Internet Marketing
Sales on the Internet are more effective due to the rapid dissemination of information and reach a significant target audience in the shortest possible time. Large material costs are not required, but the prices of some orders exceed the cost of traditional advertising.
An increase in sales is not possible without research. Internet marketing is good because it makes it possible to make the most accurate calculations. The site owner or moderator monitors the statistics of purchases, user movements on the site. Special tools allow you to determine how many people visit the site per unit of time, which links are clicked most often. The information obtained in this way is used to develop an advertising campaign and increase the popularity of the site. Internet marketing is a science on the successful development of which the results of doing business depend.
You can learn the basics of Internet marketing for free, deepen your knowledge on SEO, contextual advertising and other promotion channels in the Cybermarketing.ru center -
Basic Network Marketing Components
Web marketing strategies are developed taking into account the following components:
- Object of promotion: product, non-food product, service, brand, personality.
- Suggestion: so that consumers pay attention to the products being promoted, it is necessary to note the competitive advantages of the product and (or) offer bonuses, discounts, participation in the action. It is necessary to explain to the client what exactly is its benefit.
- Target audience: people of a certain gender, age, profession, social group, who may be in demand of the proposed product or service.
- Conversion: site visitors are not yet buyers and customers. Internet marketing methods, which will be described below, help to make them such.
- Promotion - ways to attract the target audience, achieve maximum conversion for profit.
Internet Marketing Specifics
Since the virtual space is different from the real one, sales of goods and advertising services on the network have their own characteristics:
- the continuity of time and space: on the Internet, advertising texts and videos are present around the clock;
- universality: thanks to network protocols, the same marketing campaign can be applied anywhere in the world, taking into account linguistic and mental differences;
- multichannel: you can report the benefits of a product and service on a web page, by email, via FTP, audio and video recording, social networks, mobile applications, etc.
A fundamentally important point is to consider the characteristics of the Internet audience. Users purposefully search for the necessary information and can turn off ads at any time. Therefore, the advertising message should be formulated so that the page visitor has a desire to click on the proposed link, take part in the survey, write a comment, place an order. Internet marketing is a way to stimulate a purchase. Passive perception of texts from the point of view of sales is useless.
How to sell on the Internet
There are a lot of Internet marketing methods . The most common ways to work with clients are:
- SEO. The likelihood of visiting the site (respectively, familiarization with advertising) depends on which line of output the page is located. Most often, users click on the first ten links. The remaining thousands and even millions of sites remain unclaimed. To prevent this from happening, you need to work hard on search engine optimization.
- E-mail - creating a thematic mailing list and placing a subscription form on the site. Potential buyers and customers voluntarily leave their email addresses to receive newsletters. As a result, the target audience is formed.
- Direct (compilation of personal letters). Unlike spam, such messages contain personal messages or the name of the company. This increases the likelihood of reading the letter, and therefore making a purchase.
- Viral marketing. This method is implemented using tools such as the distribution of free resources (videos, computer games, applications, e-books) with links to the corresponding site or with a request to recommend the page to a friend.
- Empirical marketing. Marketers do not just talk about the product, but use the sensual sphere of the client, provide an opportunity to experience the corresponding emotions.
- Videos. Original, high-quality video will attract the attention of a large number of users. Maybe someone wants to put the video on their website or recommend the video to friends.
- Metarynki: virtual platforms that talk about real objects of trade, manufacturers and distributors of goods.
Types of Advertising
Internet marketing is impossible without advertising. The following types of similar announcements are used on the Internet:
- Contextual. Such messages are created in accordance with the theme of the site and look like regular articles. The product or service is offered unobtrusively.
- Banner. One resource is advertised on another. The banner is placed by prior arrangement with the site owner.
- Media An intermediate option between banner and contextual advertising. Banners are made directly for the target audience and are placed taking into account the context of the resource.
Advertising is an integral part of social networks, forums, blogs. Copywriters write and post on the Internet copywriters. Internet marketing is a business in which analysts, managers, couriers and other specialists are self-fulfilling.
Partnership
You can increase your own sales if you let others make money. The site owner provides partners with an advertisement for his resource, paying for the service with a percentage of purchases or transferring funds for clicks. Participation in affiliate programs is quite effective online marketing. Promotion of goods through other sites helps to increase sales, and owners of information sites earn on advertising.
A kind of program - dropshipping - involves the independent sale of goods by the owner of another server with deduction of commission.
Public Relations
Another effective internet marketing strategy is working with public opinion. Articles posted on news or entertainment portals attract the attention of users and are not perceived as advertising messages.
The purpose of PR is to create a positive image of the company, product, a positive impression of the service. The specificity of technologies consists in the application of direct and indirect methods of working with the target audience: propaganda, clarification, maintaining communication, organization of cooperation, the study of feedbacks.
Online Store Marketing
It is crucial for owners of the online trading platform to attract more buyers. Specialists track the moment a new user arrives and do everything possible so that the visitor stays on the site longer. The pinnacle of professional excellence is turning a customer into a regular customer.
For sales to be successful, it is necessary to study demand and check the competitiveness of the product. The easiest way to do this is to type the appropriate query into the search engine. Not only names, but also product characteristics should be indicated.
An online store requires advertising. The main advantages of such outlets are time saving and reduced prices, but this is not enough. It is necessary that as many users as possible know about the site. To increase sales, contextual advertising works best, but SEO promotion is cheaper. Quite effective advertising on social networks. But it does not provide comprehensive information about the needs of the client. You can use other types of advertising.
If sales are less than one percent per month, it is recommended either to lower prices or to revise the advertising campaign.
Internet Marketing Development
It is difficult to determine to whom the idea to sell via the Internet first came to mind. History has not preserved the name of this person. Most people spend at least eight hours at the computer and actively use the World Wide Web. On the Internet, they not only sell, buy goods, but also order tickets, read books, get acquainted with abstracts and articles. No less popular are the search for recipes for cooking and communication on social networks. So it is safe to say that modern online marketing is one of the fastest growing areas of trade. The huge target audience and the simplicity of the interface contribute to the successful conduct of business on the network.
In Russia, sales are gradually moving into the mobile sphere. Owners of sites adapted for the respective applications create SMS mailings and make callbacks. Since almost every user has cell phones, smartphones, the number of online customers is increasing all the time.
As trends in the development of marketing strategies on the Internet, scientists indicate an increase in contextual advertising, the spread of viral marketing, the use of video platforms and the creation of meta-markets. Domestic companies study and implement foreign experience in virtual trading.