In 2013, the well-known Russian company Estel released a line of premium products under the spectacular name of Haute Couture. It is intended not only for coloring, but also for hair care and is an absolutely unique development of the company. You will learn about the new paint-transformer, its innovative formula, color cocktails and much more from this article.
Brand philosophy
For each professional hairdresser, the result of work is very important. His clients should be satisfied not just with a haircut and coloring, but with the service provided as a whole. They should have confidence and a desire to come to a specific specialist regularly. It follows that the staining service consists of many factors. This is not only the master’s skills and love for the profession, but also the quality of the products with which he works. So, the main task of the company when creating the Haute Couture brand was the formation of a new luxury brand, which is not just a dye and care, but a combination of a quality product, service and service. The main objective of the brand is to show the master new opportunities in the field of painting and service for his client.
Dye, on the one hand, is a kind of “medicine” for hair, very easy to use, and on the other hand, thanks to a fundamentally new palette and unique capabilities of the product, it gives every master a chance to express himself creatively.
What is the uniqueness of the dye?
In the Haute Couture paint, Estel lab specialists first used a cationic base, which was an absolute innovation. Typically, these substances are part of hair masks, which provides them with a lot of useful properties. Thus, a permanent dye was created, which is the first in the world to provide permanent coloring in combination with intensive care, similar to the effect of balm on the hair. The principle of the product is as follows: the damaged sections of curls have negatively charged ions, the particles of paint are positive, and at the time of staining, these particles combine. That is why Haute Couture is a hair dye with a pronounced regenerative effect.
Innovation and Research
Estel is currently dealing with the issue of an international patent for an invented product. In the laboratories of many manufacturers there have been many unsuccessful attempts to create such a stable dye. All direct (semi-permanent) agents work on a cationic basis. However, the resulting color is not resistant and is almost completely washed off after 10 days.
Laboratory research of the company lasted almost four years and were crowned with success. The dye formula is enriched not only with cations, but also with lipids, ceramides. These substances are an excellent building "cement" that nourishes the hair and scalp. The result is a product that affects the hair directly in the process of dyeing. After applying Haute Couture Estel, the curls are very smooth, shiny and soft.
Price policy
The philosophy of the company is such that the brand’s funds will under no circumstances be sold in ordinary stores. The dye and the entire line will be presented exclusively only in salons that strive for the development and training of craftsmen. After all, a new product requires high professionalism at work and is an effective tool for achieving a fundamentally new state of hair after dyeing.
Haute Couture paint has a fairly high price. It is not formed by brand level or marketing. The production of this kind of dye itself is very expensive.
In salons working on these products, the price of a tube of paint will be included in the cost of the dyeing service. You can find out the exact information by contacting the salon directly.
Estel Haute Couture: palette
When creating the palette, experts were guided by the idea that each master should be provided with unlimited possibilities. The range of various shades and their variations should be as wide as possible, which will provide an individual approach to each client.
The base palette includes 101 tones. In addition, there is a specialized range, which includes 11 super-brightening (Ultra Blond) and 9 tint nuances (Crystal Blond). At the same time, the numbering of all colors is preserved, as in the classic Estel palette.
All shades exist, even if they are not on the map - this is the concept that underlies the Haute Couture Estel. Here you will not find color correctors, because, based on the basic principles of color, each master has the opportunity to create his own “color cocktails”. They will be exclusive and unique to you and your client. In addition, the company offers the most successful “cocktails” to add to the main palette under the name of the author!
Care Collection
A feature of the care line was the combination of two basic needs of women - the desire for a bright, intense shade and volume. Everyone is used to seeing shampoos and balms for damaged hair, for dry, dyed and so on. In this case, each of the six series combines a double effect - gentle care and volume, restoration and shine, bright color and smoothness.
All Estelle Haute Couture care products are designed primarily for colored hair. They provide minimal leaching of colored pigment thanks to a specially developed formula. Their composition harmoniously complements the action of the components during staining. The series includes several sulfate-free shampoos. At the same time, they cope with the task perfectly - they retain the shade, add volume and shine to curls.
The products are convenient to use, it is pleasant to use them - all products have a delicate aroma and a pleasant creamy texture. An additional nuance is that all products are thoroughly tested, their soft effect on the scalp is noted, they do not cause allergies or irritation.
The range includes tools: Color Revive (protection and restoration), Color Shine (gloss and protection), Time Code (restoration and protection of time-weakened curls), Color Volume (volume and color), Exclusive (color brightness and elasticity), Blond ( protection and preservation of the shade of highlighted and clarified curls).
Hair dye Estel Haute Couture: reviews of professionals
The masters who worked with the product managed to form a very pleasant opinion about the dye. First of all, all components mix well with each other, easily absorbed into the hair. Due to the fact that the mixture has a not too liquid consistency, it is comfortable to work with it. The resulting shades are distinguished by a truly extraordinary brilliance and saturation. Many praised the ability to mix colored cocktails and combine them together, getting a fantastic variety of new, including non-standard shades.
The good news for blonde lovers is that the bright nuances are cool, dense and clean. Even a month after the staining procedure, unwanted shades do not appear, the intense shine of the hair remains.
The dye has good resistance and is washed out of the hair very delicately, becoming less intense than the original shade.
Separately, it should be said about the care products. Professionals note that it is pleasant to use them. All the jars are aesthetically pleasingly decorated, and the texture of the masks and balms is silky, literally melting in the hands. All products are well absorbed, make hair well-groomed and soft to the touch.
Quality control
In the process of creating Haute Couture, laboratory staff studied a huge amount of materials related to the production of necessary raw materials. After all, product quality directly depends on this factor. Visiting production sites and laboratories dealing with this issue, a professional commission conducted a thorough check. Everything was taken into account - from the qualifications of employees to information about the credibility of the company at all levels. The result - in the composition of the dye and cares, the most innovative components of all existing on the market for raw materials are used.
The new brand is not just a line of high-level products, it is a whole philosophy. It will appeal to masters who want to discover new horizons, and to clients who value quality and individual approach.