Currently, your own website is no longer a luxury, but a necessary tool for promoting your business. True, owners often track only the statistics of visits to their resource, frivolously neglecting all other information. For the site to work efficiently, it is necessary to clearly understand which pages are of the greatest interest, and where visitors do not even look at, where the most transitions come from, etc.
A very useful tool was developed for this - Google Analytics. This free service allows you to conduct systematic statistics of resource attendance, receiving the most detailed information.
Who benefits from using Google Analytics
- Business executives: to find out what actions to promote goods and services on the site have brought maximum effect, to identify general trends and patterns of attendance, to identify the most valuable client segments.
- To Internet marketers: to get information about where visitors come from and how much time they spend on a site, which keywords attract potential customers the most, which types of advertising bring maximum effect.
- Developers of the site: to understand why people leave the resource, on which pages they stop the longest, what search queries they use to find the site.
Google Analytics reports can be configured both by the frequency of receipt (once a day, week, month, etc.), and by analytics parameters. The main sections that are included in the report are as follows:
- traffic sources ;
- visitors;
- goals;
- content.
Let's take a closer look at what information the Google Analytics counter offers us.
1. Visitors: the number of visitors, the country and city of their residence, how many new and how many repeat visits, the average number of views of individual pages and the entire resource as a whole, the duration of stay on this site, the intensity of work with individual pages, the bounce rate, which browser, operating The system and language are set by default by the visitor. The last point is very important for choosing the right language for advertisements.
If you wish, you can compare this data with similar information about competitor sites.
2. Sources of traffic: volumes of direct traffic (visitors who visited the site by directly entering the address or by bookmark), sites from which clicks were made to this resource, search engines (how many people visited the site according to the search results). A lot of analytical information is provided by the statistics and characteristics of the keywords by which visitors found this resource. You can find out information for each word separately - how many people, from which city people visited the site, and a lot of other useful information.
3. Content: the length of the page, the number of failures, the number of exits from the pages. This information will help optimize the content of the site, find out what information seems most interesting to visitors, and which pages need to be redone or completely deleted.
4. Goals. In this context, these are pages that open to visitors after performing certain actions - registration, purchase of goods, ordering services, etc. Therefore, the number of “goals” that have worked out directly shows the site’s performance and how much it meets the business objectives. Google Analytics in this case will consider the number of clicks for each banner or link, which will give complete information about which of them are the most effective and which can be completely removed from the site.
Comparison of the goal counter and the total number of visitors will allow you to calculate the conversion of the resource, which is one of the most important information about its work.
In order to connect this wonderful hit counter for the site, you need to put on the pages that you want to track a special HTML code. It will be assigned to the site after registration in the Google Analytics system. To do this, you need to create your Google account - a mailbox on Gmail and then follow the instructions.