Few of the adult population of the Earth do not know that Hennessy is cognac, moreover, the most famous of the best representatives of this drink. But many do not realize that this French alcohol was not created at all by a Frenchman, but by an Irishman who knew a lot about high-degree alcohol. Back in 1765, when
Richard Hennessey finished his service in the troops of the
King of France Louis the 15th, he settled in the city of Cognac in southwestern France. He liked the local brandy so much that the former military man decided to start producing strong alcoholic drinks. In the same year, the Hennessy trademark was registered, which was adorned with the
emblem borrowed from the captain’s
family coat of arms in armor in armor with a halberd.
“Hennessy” is cognac, which, already a hundred years after its creation, was on the tables of almost all the royal families of Europe, including the Romanovs’s house. In Russia, this drink appeared in the tsar’s court in 1818, and ten years later the first official Hennessy sales office was opened in St. Petersburg.
Cognac of this brand has gained worldwide popularity - almost 90% of its production was exported. It should be noted that the heirs of Hennessey actively conquered the markets of not only Europe and North America, Australia and Asia could not resist their product. The highlight of the marketing policy of this brand has always been that Hennessy is a cognac that not only adapted to the national characteristics of a country, but also took the best from every culture and mentality. For example, the grace of the rounded lines of the Hennessey branded bottle is the influence of the artistic tradition of Japan.
Surprisingly, the heirs of its founder are still at the helm of the company. Today it is Maurice Richard Hennessy - a direct descendant of Army Captain Louis 15th, who created an amazing cognac more than 250 years ago and gave him his name. Hennessy is an extremely family business. So, back in 1800, Ian Filyu was appointed the chief keeper of the cellars and winemaker Hennessy. Today, his seventh descendant is working in the same position!
This drink was designed for an elite buyer, that is, not everyone can afford to drink alcohol of this price range. However, paradoxically, Hennessy cognac (05 liters) is considered the leader in the mass cognac market. Perhaps this fact can be explained by the fact that the fifty million branded “Hennessy” produced by the company of the same name account for three to four times more counterfeit being bottled in
neighboring countries. What is this talking about? The fact that when buying Hennessy cognac, the price of 05 liters of which cannot be less than $ 50, you risk purchasing a drink very far from the original.
To fake this brandy began almost immediately after its creation. At that time, it was sold in barrels, which greatly simplified the task, because not everyone could taste the real “Hennessy” from a fake. Today, this cognac is sold in exclusive containers of various sizes. The cost of these bottles in itself is considerable, which means that you can distinguish the original product from counterfeit in the first place by packaging and bottle.