After you have filled the site with content: articles, anchors, images, possibly videos, it's time to proceed to the next step. It is called internal optimization. If you ignore or do not take this issue seriously enough, it is unlikely that search engines will pay attention to you. But this is very important to attract new visitors. Therefore, in order for the resource to be popular, internal page optimization must be carried out correctly.
What is optimized content?
What is the procedure that allows to achieve the issuance of a resource at the request of a user in the top of search engines? According to the regulations, it implies the layout of the page or document so that its content as accurately as possible reflects the essence of the user request.
When a person, for example, enters “inexpensive apartment rental” into the search server form, the sites that have the most relevance to this request will be shown first. The algorithm by which search engines determine the most relevant content to a search phrase is, in principle, classified. However, all search engines unambiguously allocate resources over which high-quality internal page optimization was carried out.
How to optimize a resource. Step-by-step instruction
The procedure for creating content that is balanced for requests implies:
- Designing readable page code, reducing its, so to speak, weight.
- Optimization of pictures and animations.
- Correctly formatting headers using the h1-h6, strong tags.
- Formation of alt attribute values in images and links.
- Embedding keywords in the text content of the resource.
- Work with meta tags.
- Creating internal links within the site (linking).
- Defining indexing options in the robots.txt index.
Internal website optimization cannot be performed without drawing up this plan. Let's take a closer look at it.
Reducing code size. Increase its readability for search engines
If you make a site layout using the hypertext markup language - HTML, using only the basic syntax, the size of this code will be optimal. When special programs are used for site layout , they often enter many unsolicited attributes into the code for most tags. Because of what the page size increases many times. This step does not have a special effect on the rating of a resource in search queries, but it allows you to create a “easy” site for a visitor that will not annoy you with an overly long load.
Work with pictures
Due to the fact that many Russian-speaking visitors still use the dial-up connection, even simple pages that are not overloaded with content can be transmitted for 30-40 seconds. minimum. That's why you should work on optimizing the alt attribute, which involves displaying an alternative explanatory phrase or word if the picture does not load in full.
Structure for specific contingent requests
Internal optimization also includes the creation of a resource structure - a convenient navigation interface in harmony with the theme of each page. This parameter must be carefully thought out, otherwise competitors will get ahead of you and take 50-80% of the target audience.
Statistics analysis
With the help of statistical research, you can track which pages of the resource users go to other sites most often. And having determined this, try to find and fix the “vulnerabilities” that possibly affect the visitor, like a red rag on a bull.
Tags and keys
The most significant tag is title. It displays the name of the page in the browser and you need to enter in it such a word or phrase that most accurately describes the subject of the resource. Also, the title should be written for people and understandable.
Headings and subheadings on pages should be formatted with h1-h6 commands. Moreover, the title is determined by the H1 tag.
Keywords are usually highlighted in bold, spelled evenly across the text, and make up a small fraction (10% maximum) of the total number of words per page.