Catering is always one of the most effective areas for business. This is especially true of fast food establishments, or fast foods. Pancake room is just such an institution. In our country, the demand for such products will always be at the level, as pancakes seem much more “dear” than western burgers or french fries. How to open a similar institution and succeed? A detailed pancake business plan will help.
Format
As the format of the institution, we will choose the one that is more suitable for beginning entrepreneurs who do not have significant capital - a pancake kiosk. The business plan of the pancake stall does not involve significant expenses, therefore such entrepreneurial activity is characterized by a low threshold for entering the market.
Pancake room can be presented in another form - a full-fledged cafe with tables, waiters, where, in addition to pancakes, other desserts are served. But this format is closer to experienced entrepreneurs who are familiar with the restaurant business.
registration
Like any other type of entrepreneurial activity, the pancake kiosk business plan begins with the preparation of the necessary documentation. Such an enterprise allows the design of both IP and LLC. IP allows you to choose a simpler form of tax reporting, and this, ultimately, will save on costs. As a tax system, you can choose STS.
In addition to registering a business, opening a pancake house will require permits from the fire safety service and sanitary inspection authorities. To save their own time and nerves, an entrepreneur can turn to specialists who will quickly resolve all issues on their own in the shortest possible time. If you approach this moment without due responsibility, there is a risk of errors that will then result in serious penalties from the inspection bodies.
Choice of premises
Renting a room is a necessary item, which should include a cafe business plan. Pancake on wheels, unlike a cafe, does not require stationary premises, respectively, you do not have to spend money on a monthly rent. But the entrepreneur will have to independently make or order a mobile structure.
It is better to place a mobile kiosk in a passable place near universities, schools, stops, and a train station. Before installing the premises, you should obtain permission from the administration, as well as from the Department of Architecture and the Department of Urban Planning.
Equipment
The internal equipment of the kiosk is controlled by the SES and the State Fire Supervision Service. In addition, the pancake business on wheels should be designed for the purchase of high-quality equipment, since the appearance and taste of the dishes themselves may depend on this in the future.
For the internal equipment of the kiosk, standard kitchen equipment is required:
- refrigerator;
- washing;
- blender / harvester and mixer;
- crepe makers;
- tableware;
- kettle and / or coffee machine;
- kitchenware;
- small consumables - price tags, packaging.
Exhibition racks and a distribution window are usually provided complete with the kiosk itself, if it is made to order in a specialized company. This also applies to the necessary ventilation equipment.
If the entrepreneur plans to organize a small dining area in front of the kiosk, then he will additionally need:
- a pair of plastic tables with chairs and umbrellas;
- fridge with drinks;
- trash can.
Products
Before including pancake expenses for products in the business plan, the business owner should consider the menu of his institution. The standard pancake assortment includes ordinary pancakes, but creative pancakes with various fillings are in great demand. The menu should include:
- Hearty pancakes stuffed with meat or fish in combination with additional products - cheese, vegetables, herbs, sauces.
- Pancakes are sweet - with jam, cottage cheese, condensed milk, fruits.
- Tea, coffee, soft drinks.
In addition, you can think about seasonal products - kvass and ice cream in the summer, hot chocolate - in the winter.
Staff
To open a pancake pancake, 2 employees working in shifts will be required. A person without experience as a cook will also be able to prepare pancakes on pancake machines, so the main condition is the availability of a health book, the absence of skin diseases and other visible external defects. Necessarily - a neat and pleasant appearance.
In addition, employees must be responsible and honest, because they will have to work with cash and independently conduct elementary daily accounting of income.
The duties of the staff include making pancakes, drinks, caring for kitchen utensils and appliances, receiving cash. They also need to monitor the amount of dough products and fillings for timely replenishment. If there is a zone with tables in front of the kiosk, the duties of the staff will include cleaning. Pancake business plan includes staff salary costs.
Promotion
Advertising costs - a mandatory item that must be included in any business plan. Pancake room is an example of that entrepreneurial activity that does not require small promotion costs when located in the right place. The main marketing costs - the design of the van in accordance with the chosen style. It is good if a company logo is created, which will be present both on the sign and on the clothes of the staff.
In the future, you can apply free marketing moves aimed at heating the interest of regular and new customers. All kinds of promotions, sweepstakes and discounts work great, which customers are notified about through social networks. Therefore, an entrepreneur should definitely take care of having their own pages on popular Instagram and VKontakte.
Do not forget that the business in the field of nutrition is well supported by such moves as “dish of the day”, “combo” and other modern marketing techniques.
Payback calculation
In order for a novice entrepreneur to evaluate his own strengths and capital, we present a pancake business plan with calculations. So, opening a kiosk on wheels includes the following capital expenditures:
- Business registration - 20 thousand rubles.
- The manufacture of the van - 100 thousand rubles.
- Equipment - 100 thousand rubles.
The entrepreneur is waiting for monthly expenses:
- Salaries to employees - 60 thousand rubles.
- Purchase of products and consumables - 50 thousand rubles.
- Payment of accounting services and utility bills - 10 thousand rubles.
To calculate the profitability, we take the average pancake cost equal to 100 rubles. When selling at least 70 pieces a day, revenue from the main products will be at least 210 thousand rubles per month. This excludes the sale of drinks and additional products.
Based on this amount, taking into account expenses, the monthly net profit will be no more than 40 thousand rubles. Under such conditions, the business promises to pay off within a year. Given external factors and other circumstances, the average payback is about one and a half years - if you take into account specific examples.
Recommendations
Experts note that the modern passion for franchise business provides beginner entrepreneurs who plan to open their own business with fierce competition. A large number of fast food chains throughout the city can make entry into the fast food business so difficult that some people prefer to be part of any of these chains.
If the future business owner is ready to put up with the shortcomings of the franchise and the need to pay lump-sum contributions monthly , he may join one of them. As pluses, you can note the original and fresh ideas of most franchises. In addition, by paying a fee of several hundred thousand rubles (on average - about 500,000 rubles), the entrepreneur will receive a turnkey business.
Conclusion
The pancake business plan given in this article is just an example. The final calculations depend on the specific region, the local level of the capacity of the food market, the cost of food and other conditions.
Pancake, as a business, is a rather complex type of entrepreneurial activity, due to the high level of competition. The pancake owner requires both creativity and flexibility. You should be able to react sensitively to changes in demand, the appearance of new competitors nearby and other conditions that may interfere with or contribute to pancake profitability.