A commercial proposal is a document containing important information about a product or service being sold. It does not contain simple text, but one that can attract the attention of a potential partner or customers. Not a single person wants to spend his time reading meaningless chaotic information, which is why it is important to know how to write a commercial proposal.
It should be noted right away that the offer is of two types: personified and non-personified. The personified is addressed to a specific person. Usually it is preceded by negotiations, the result of which is once again displayed in the proposal. A non-personalized proposal is drawn up without prior agreement and can be addressed to a large number of potential partners and consumers. Both of these commercial offers are written in accordance with general rules, except that in the offer to a particular person it is necessary to indicate such parameters as the name of the recipient and his position, conditions and terms of fulfillment of obligations, transaction size, prices for services and goods, etc.
What to look for before you start writing a quotation?
1. The language of the text depends on which particular audience the proposal will be sent to. The only unacceptable mix of the philistine vocabulary with the professional.
2. The volume of the commercial offer has no significant restrictions. You can concisely state all the information in several sentences, and often you need to write a large voluminous text. Of course, the short text attracts more attention, but if the text still turns out to be large, it is recommended to divide it into several parts using subheadings. Also, when writing, it is best to refuse long paragraphs and sentences.
3. Any offer begins with a headline. It should be interesting, not too long and fully reflect what will be discussed in the commercial proposal.
4. A correctly written commercial proposal should consist of an introduction, a main part and a conclusion, which should interest and force to read the text to the end. In the main part you need to state the essence of the proposal. For greater clarity, you can give the characteristics of the goods. In the final part of the commercial proposal, you need to take stock. You can re-indicate the offer itself, the conditions, as well as indicate your contact details. Conclusion and introduction should be necessary, since not everyone likes to be taken into account in the text itself, but only look at its beginning and ending.
5. In a commercial proposal, you should not talk about the achievements of a company or company, describe the history of its creation and compare it with competitors. It is best to focus on the benefits that can subsequently be obtained from joint cooperation.
6. A written proposal should not be sent immediately to the addressee. You need to wait a while and re-read it and, if necessary, redo it.
It is important to know how to place a commercial offer. The logo must be present on the main page. In the upper right corner are indicated the recipient's data: position, organization name, full name, phone number. The message should be located in the middle and must be highlighted in bold. The appeal font itself remains the same as the rest of the text. Scatter of text is not allowed, it should be aligned on the edge. At the end of the commercial proposal there should be contact details (name, surname, position, phone number) of the person who can be contacted for more information or to conclude an agreement.