Previously, to start a business on the network, it was enough to register on specialized forums, post information about your products or services there, provide contact details and wait for calls from potential customers. But times have changed, as have the principles of doing business on the Internet. Today, online earnings have become more sophisticated and professional. Many companies began this kind of activity, which greatly increased competition and, accordingly, the cost of instruments for the struggle for primacy.
Causes of occurrence
Just imagine, on the Internet there are several million (or billions?) Sites. In addition, many more
information resources and web portals are created every hour. It is in their huge number that the answer lies to the question of what optimization is. After all, every site owner strives to ensure that it is his resource that has tremendous traffic. How to achieve this?
Before search engines became as popular as they are now, people learned about sites from external sources: television ads, business cards, articles, and reviews. In those days, they really did not even know what Seo was. Website optimization to a greater extent began to emerge with the strengthening of the positions of search engines, which ranked resources in the issuance of specific user requests. Superiority in this case was acquired through a huge number of links from other resources, as a result of which activities such as the sale of "links" were developed.
Over time, the situation changed, and people began to wonder more and more about what optimization, Seo, online promotion and Internet marketing are. Search robots have begun to more carefully examine the quality of sites, the uniqueness of content and the compliance of materials with requests.
What is optimization?Optimization is a set of measures to bring the site and its content into line with the requirements of search engines. An important element of optimization is maintaining the readability of the text, i.e. targeting the end user, not just programs.
The requirements of search engines, their standards and rules, determine what optimization is. Among the main ones, the following categories can be noted, the quality of which affects the position of the site:
- uniqueness of content;
- authority of the resource;
- the number of external links from other resources;
- the credibility of referring sites, as well as their relevance to the subject;
- user behavior on the site pages.
Content Uniqueness
Particular attention should be paid to the originality and originality of the text. Previously, the option of simply transferring information from one source to another was quite suitable. But today, for such actions, the site can be blacklisted by search engines, as a result of which it will not be displayed in the search results.
Resource authority
Sites that are distinguished by a long period of activity are given more preference than young and barely created. For this reason, it is necessary to actively understand what optimization is, especially in the first six months of the existence of the site.
Number of links and their sources
It is important to pay attention to those sites from which links to your resource go. Mention in related topics is most beneficial for search results.
User behavior
Search engines ensure that the user is satisfied with their work. This means that they track his behavior after he clicked on the specified link. If the user remains on the site, looks at several pages, and after that also returns to the site, this will best affect his position in the search results. If the percentage of failures is high, then this will not affect the rating of the resource in the best way!