A novice entrepreneur can choose any field of activity in accordance with his starting capital. The reality is that most people seek small businesses, as there is not enough financial resources to start with more. A typical example is a tailoring company. The business plan of the institution should include all the nuances, and this is not as simple as it seems at first glance. It cannot be said that this sphere is developed in the country. There is a relatively low level of competition and good profitability. Atelier - the case when the number of customers and, consequently, profit depends directly on the quality of work performed.
Business relevance
Atelier tailoring and clothing repair is a unique institution of its kind. After all, the services provided by the organization cannot be obtained anywhere else. Factories make clothes strictly by standards, in large quantities. Since ancient times, manual labor has been valued much more, therefore the atelier as an institution is in demand.
More specifically, there are several aspects:
- Individuality. Things are made to individual sizes, and the final tailoring, such as dresses, will cost no more than buying in a store.
- Originality. The unique clothes sewn to order are very much appreciated. If you are a competent manager, you can make a good profit by offering customers your options for things with the set of characteristics that is now in fashion.
- Repairs. This is the widest segment of the work of each studio. To sew sleeves, add cuffs, shorten trousers are the most popular customer requests. Making quality repairs of clothes, you will attract new people who order sewing clothes.
Recommendations
Before you begin to act and draw up a studio business plan, you need to decide something. Starting your own business is a crucial step, so you need to think carefully. The fact is that most workshop owners are talented cutters, fashion designers and tailors. It’s easier for people who understand all the intricacies of this difficult business to occupy their niche. Specialists recommend starting a business in the direction in which you understand and know all the nuances. Thus, the probability of success automatically increases. If you are far from the world of fashion, it is better to engage in another area of entrepreneurship.
Of course, a competent manager can organize any business from scratch. But only a person who himself was holding a needle with a thread in his hands, sewed many things, will know all the needs and desires of the client. Accordingly, this kind of studio will remain more in demand due to the level of professionalism of the owner. Atelier and sewing workshop are completely different things. Without creativity, this is not a foot in this business, because only an individual approach to each customer will help the organization bring good profit.
Marketing research
A business plan for opening an atelier must be prepared correctly; the future of the organization depends on it. If you are inexperienced in this matter, you can take the help of professionals. But first you need to probe the niche and decide finally whether it makes sense to establish an atelier. Market research is an integral part of preparing your own business.
You should study the market for services for tailoring and repairing clothes, pay special attention to the sleeping areas and the center of the village. This is done in order to identify the level of competition and assess their chances. In addition to these data, you will need to find out the degree of profitability of the population and its composition. It does not hurt to go to other workshops in the guise of an ordinary client, to find out the prices. This step is extremely important, because pricing is above all, especially the first time. You can’t bend right away, it is recommended to set the bar, as in other ateliers, and then look at the situation: raise it somewhere, lower it somewhere.
Activity Choice
Our material will look like an example of a studio business plan, so that a novice entrepreneur understands which direction he needs to move. The next step will be to determine the type of orientation of the institution. There are two main types: tailoring and repair. Experts recommend to start by simply opening an atelier for repairing things, working out clients, taking them to a certain level and then moving on to tailoring.
There is a justification for this point of view:
- The issue of cost. Each person can afford to take trousers to the workshop to shorten them, but ordering individual tailoring is a completely different matter.
- You need to convey the idea to customers that you are focusing on quality, and repairing clothes is much easier.
- The costs of an entrepreneur to open a repair studio are significantly less than the costs required for an individual tailoring workshop.
- Work will always be. A huge number of people constantly visit the studio to perform minor repair tasks. If you specialize in tailoring, while not having a reputation, you can sit for weeks without orders.
- Employees will gain experience and fill their hand, will fulfill complex orders much faster.
Business Registration
This type of activity is not licensed, which means that there is less by one problem. However, no one canceled the official registration of the enterprise. If you have a small institution, it is better to choose the form of individual entrepreneurship. If you own a large workshop, a fashion salon, it is more convenient to register a joint-stock company. This is done for marketing purposes as well.
A legal entity is perceived by clients more solidly than a private entrepreneur. Of course, this is a nuance, but, by and large, the whole business consists of such trifles. On the other hand, you can open IP for the first time, since it is faster and cheaper. If things go uphill, expand and register AO.
A business plan for tailoring should include the costs of bureaucratic moments. The future entrepreneur must submit the following package of documents to the tax service:
- constituent official papers;
- internal documents;
- external documents.
A detailed list can be obtained from the appropriate authority.
Great location
Market research will help determine the location. You need to choose the area where there will be more demand. If possible, consider opening an atelier in a popular shopping center. Of course, the rent will have to pay dearly, but the flow of customers is assured. It is worth noting that not only high-quality, but also quick work is appreciated here.
There is also the option of renting a room on the ground floor in a residential area. The rent will, of course, be lower. But you can not worry about demand, since it is easier for people to go downstairs and solve their problems than to travel around the city in search of another institution.
Some open a pick-up office separately, and a sewing workshop is located somewhere on the outskirts. Such a workshop works with non-urgent orders, most likely it is sewing clothes. The business plan of the sewing studio must be carefully processed, because this is half the success of your business. It is high time for entrepreneurs to appreciate the algorithm of sequential actions, but this has not yet happened.
Room
This problem must be solved based on the direction of the studio. If you plan to repair clothes, work alone or with one partner, you can organize everything at home. A large workshop needs, of course, a larger room. The size of the room depends on the financial component and other factors. You can rent or buy an area. All these little things should be displayed in the business plan of the studio for repairing and sewing things.
The average workshop occupies no less than 30 square meters. As already noted, an excellent option would be a room in a shopping center or a room in a sleeping area. We can’t ignore the fact that renting in the first case will cost much more, 50 percent. Why spend such money in the first time? It is better to try to find a small inexpensive room and start your activity there. But first, you must make a business plan of the studio with the calculations. Then you will understand how much there will be expenses and what profit is expected.
Equipment and Interior
As for the interior, this is a creative question. It is safe to say that the workshop should be furnished. The color of the walls, background, etc. the entrepreneur himself chooses, you need to create a cozy atmosphere so that the client likes to be in your studio.
In each such institution, you need to purchase sewing machines, ironing boards and irons, as well as all kinds of consumables: buttons, needles, threads, yarn, etc. Naturally, all these expenses should be included in the business plan of the clothing repair studio. It is recommended to order equipment directly from manufacturers, so it will be much cheaper. The country of manufacture of sewing machines is not a fundamental issue: both domestic and foreign are quite high-quality.
You should approach the purchase of equipment wisely, because with proper planning you can save a tidy sum. Look for analogues in different factories, sooner or later stumble upon a profitable offer.
Recruitment
Everyone knows that the most important part of any enterprise is the employees who work there. The workshop is no exception in this sense. There is a special theory of personnel, the main idea of which is to find people who are interested in fulfilling their duties. If a person loves his work, he will do it with quality and soul. A clothing company’s business plan usually includes information on the number of employees and their professional level.
The main people in the workshop are seamstresses. To become a tailor, you do not need special education, maximum courses. When searching for candidates put emphasis on practical experience, the ability to work on different sewing machines. To begin with, you can take several seamstresses for a trial period - one to two weeks. If during this time the employees performed their duties efficiently and coped with all the tasks, you can take them on an ongoing basis.
If you plan to open a large studio, you can not do without an accountant. The company must have a person who will conduct financial activities. When selecting candidates, pay attention to the level of professional skills. A competent accountant can take any enterprise out of the crisis. You may need a janitorial service. You can not conclude an employment contract with him, it will be enough to pay for services one-time and that's it.
The business plan of the studio for tailoring provides for mandatory costs for the payment of wages, possible bonuses and all other financial issues. The seamstress on average receives about twenty thousand rubles, and the cleaner and accountant - ten thousand rubles. This is due to underemployment.
Promotion and advertising
The value of marketing is hard to overestimate. Due to competent promotion, some enterprises have achieved great popularity and profit, although they do not provide the highest level of service. The studio business plan should include a marketing clause. Traditionally, there are two main areas: advertising and customer service. If you have a small workshop, you can simply make a beautiful sign, organize promotions and discounts. The most effective and most importantly, the least expensive is the distribution of leaflets. Do it yourself or hire a person by paying a certain amount.
If you have opened a large atelier, then advertising should be larger. In modern realities, there is nowhere without a site, so its creation is a mandatory step. Use the Internet to promote your studio, buy ads on popular sites and in groups.
As for the mechanism for working with clients, you need to come up with a way to attract them. Promotions and discounts are a must. You can come up with various contests, etc. In general, about twenty to thirty thousand can be allocated for advertising and promotion and, of course, to reflect this in the business plan of the studio for tailoring clothes.
Everyone is interested in the issue of finance. How much should a beginner invest in? What returns awaits him? Will the company pay off quickly?
Atelier Business Plan
Now consider the financial part. It is no secret that businessmen begin their activities in order to earn money with minimal investment. This is not possible for everyone, especially in the field of workshops. It’s worth mentioning right away that you shouldn’t expect huge profits from a clothing repair studio; it’s another thing to sew clothes. However, a lot of investment is needed. We will consider the option of a small workshop.
So, the studio’s business plan looks something like this:
1. One-time costs include:
- room repair - 30 thousand rubles;
- purchase of equipment - 40 thousand rubles;
- small expenses - 20 thousand rubles;
- total - 90 thousand rubles.
2. Monthly expenses:
- rent - 15 thousand rubles;
- salary payment - 35 thousand rubles;
- consumables - 10 thousand rubles;
- total - 60 thousand rubles.
It turns out that to open a small studio, you do not need large initial investments. One hundred thousand rubles is needed to start and another sixty to seventy monthly. What should be expected in terms of profit? If ten clients arrive daily, and the average check is three hundred rubles, it is not difficult to calculate the income: four thousand rubles. That is, per month the net profit will be somewhere between twenty five and thirty thousand rubles. Payback - approximately two to three months.
There are ready-made business plans for the studio, in which case you can use them. Compilation of the algorithm is not an easy task and very responsible. Therefore, it is better to entrust the matter to professionals if you are not confident in your capabilities.
Tips for Startup Entrepreneurs
A few recommendations:
- Set the work schedule according to your location: whether it is a shopping center or a sleeping area. It is considered optimal from 9 to 20.
- Do not spare money on advertising. Carry flyers more actively, hand out leaflets. A good step would be to communicate with the owners of clothing stores. Such cooperation is mutually beneficial: a person bought pants and immediately made them for themselves, it is very convenient.
- Pay attention to all customers, especially people with a non-standard figure. They constitute the majority of customers.
- Observe the due date. If you promised tomorrow, then do it tomorrow, the reputation of the institution depends on it. There are force majeure, you need to be able to cope with them.
Entrepreneurs need to understand that simply opening an atelier is not enough. A business plan is an essential part of any business. Approach the creation of a business with all responsibility, and then a positive result will not be long in coming.