In the 2000s, sites exclusively engaged in this craft were engaged in the creation of sites. Today, this can be done even by a person without technical education, but who knows the basics of promotion and promotion. The first thing you should pay attention to is filling the site.
Content
What is site content? This is the process of updating the platform by regularly adding new information. Before you start creating sites, you need to understand one simple thing: visitors visit resources to find relevant information. Therefore, do not forget about the quality of the content, and not just about its quantity.
Website development is a rather complicated process that requires consistent actions. In this matter, any trifle can be of significance. Sometimes even a random word affects the promotion of the resource, but in any case, quality content plays a major role in this matter.
Varieties of Content
Site content is divided into three types:
- Text content. That is, articles, product descriptions, blogs, and other texts.
- Actual content. These are usually instructions, specifications, research data, or digital information.
- Graphic content. This includes any graphic material: images, photographs, animation, video, etc.
Content on the site is needed not only for informational content, but also for the promotion process in search engines. To spin up articles is simply necessary, as this gives a positive result and displays the resource in the top search. But on the other hand, a site that is in the first positions of search results should have quality information. Otherwise, users will not return to this resource, and over time its rating will drop.
What to post on the site?
As a rule, content is not just copied text, it has its own rules of the game. The first thing you should pay attention to is the content of the content. The content of the site should be interesting for a potential client, and therefore should answer his questions, even if the user has not formally asked them yet. It is such articles that respond not only to a search query, but also expand this topic, make users turn to this resource again and again.
Of course, each site should have articles with information about the company, company, activity, products, etc. Although such articles are mandatory, they do not constitute the whole essence of the resource, usually this meager information is diluted with articles that correspond to the general topic, are close to it or are adjacent. For example, if a user runs an online store of anime goods, then, among other things, he can fill the site with information about the latest in the world of manga and anime.
As for the article itself, it should contain elements such as:
- Bulleted and numbered lists.
- Images.
- Charts and tables.
- Headings, subheadings, paragraphs.
All these elements can be involved in the text, and maybe only some of them. It all depends on the size of the original article. The main thing is that the final product does not look like a “sheet” of text, otherwise the user simply refuses to view it, despite the quality of the information.
Text quality
Also, the content of the site should be of high quality. The article may be interesting, but if there are a lot of errors in it, then it will be useless for the site. Punctuation, spelling, factual or ethical - any mistake is evident, because of which the user will no longer have a positive attitude towards the text.
In this matter, everything is based on human psychology: if a company makes mistakes in the text, it means that it can be wrong in the work. High-quality content attracts the user and significantly increases the image of the company, positively influencing the potential client.
Uniqueness
The information on the site should be not only interesting, but also unique, it is very important. Any text should be new, you can say written from scratch. It should be the one and only on the whole Internet.
Although not everything is so scary, you do not need to invent a new topic, hire professional writers or go on some other tricks. The topic of the article may be old and well-known, just submit it in a new way. For example, to provide a new look at old things, to decorate the text with an elegant syllable or interesting speech turns. The main thing is not to overdo it with terminology and complex words. If we are talking about something scientific or technical, then professional terms cannot be avoided, but even they must be used within reason. The text should be clear and easy to understand, but at the same time, all information should be relevant and accurate. The visitor must find in the text the information that he needs, then he will certainly return to the resource again and again.
Every good text has the risk of being copied by competitors, but it's not scary. Search robots automatically capture every text that appears and its source.
Regularity of publications
By the way, filling the site with information is regular work. This does not mean that you can throw several dozens of articles at one time and forget about it for a year. Work with the site should be carried out constantly: both after launch, and even after successful promotion. The position must not only be won, but also strengthened, so the process of filling the site with goods, articles, videos and other information is very important.
It is worth noting that you do not need to add too large texts. To describe the goods, articles on 1000-2000 zbp are suitable. (characters without spaces). Larger texts for 2000-4000 zbp. Suitable for blogging or news, sections with useful information. Long articles on 6000-8000 zbp. usually intended for service description pages.
Cost
Sometimes resource managers for some reason cannot write texts and fill the site with content on their own, so they resort to paid services.
The price of filling the site with content directly depends on the type of work that the site owner offers to perform. There are two main queries. In the first case, the owner just needs texts of a certain topic and format. He can order them on content exchanges. The cost of such work can be from 15 to 70 rubles per 1000 characters. Of course, the quality will also be consistent. Also, texts can be ordered from professional copywriters, but the price there will be 3-4 times higher. The site owner receives the text and places it on the resource, previously making amendments, if necessary.
In the second case, the owner of the resource simply hires a person who will independently select topics for articles, order them from copywriters and post them on the site. The exact cost of this type of work is difficult to determine, usually the owner of the site and the future administrator independently regulate this issue.