Today, knowledge of the English language is one of the main requirements for candidates for a prestigious job abroad. Therefore, various foreign schools and courses are in demand more than ever. Nothing prevents you from realizing this idea, you just need to draw up a business plan correctly. The English language school will be in great demand at all times, even during times of economic downturn. And this means that you will receive a consistently high income. You can create a narrow-profile institution, for example, only for schoolchildren and preparing for exams, and an educational center for various categories - adults, students, young children.
Where to begin?
So, you decided to become the owner of your own business. What does it take to open an English school? A business plan necessarily includes stages such as choosing a legal form and registering an enterprise. As a rule, novice businessmen prefer to take shape as individual entrepreneurs. However, this form has one important drawback - IP cannot issue certificates after completing the training course. However, they can engage in educational activities and hire staff. But in your workbook, your employees will record about hiring a foreign language specialist, not a teacher. Perhaps this will not suit someone.
Firm
How to open an English school? The business plan will differ depending on how much start-up capital you have. If there is enough money, then you may well try to register your own company. However, in this case there will be much more subtleties. But your school will have the right to issue full certificates to people who have studied. To register a company, you must submit all the required documents to the tax office. This process may take 5 to 20 days. Also, if you plan to engage in educational activities, you will need a license. You can get it at the territorial educational authorities. To do this, it is enough to provide information about the premises in which your school is located, as well as the qualifications of the teaching staff.
Selection of premises
This item should be given special attention. A business plan to open a school of foreign languages must necessarily include such an important stage as the choice of premises. It is best if it is located near a shopping center or educational institution. It is advisable not to place a foreign language school in a sleeping area. Most likely, you simply will not have enough customers there.
Furniture and equipment
Another important step in opening an institution. The business plan of the English school for children provides for the purchase of the necessary equipment. No one makes special requirements for equipping the premises. In principle, you can learn languages anywhere. However, in order to create an appropriate image, it is recommended to purchase modern stylish furniture. Also for classes you will need various teaching aids. Think about purchasing multimedia. Today on sale you can find a wide selection of interactive programs, video and audio recordings for learning English. It will also be nice to purchase several laptop computers or tablets. So you can offer students of their courses new teaching methods. When expanding the business and making more profit, the money earned can be used to buy a projector and an interactive whiteboard.
Teaching Staff
What should be an English school? What is necessary for success? The main thing in any educational institution is teachers. It is on the work of teachers that the profitability of your business will depend. Finding qualified teachers can take a lot of time. You can use the services of recruitment agencies or hire people on the recommendation of acquaintances and friends. It is better to invite teachers who have experience working with school-age children to work. The teacher should be able to interest the child and attract his attention. If you are also focused on teaching adults and students, then it is better to organize classes in such a way that they are taught by a native English speaker.
Advertising
What can the creation of an English language school not do without? A business plan must include an advertising campaign. Marketing events today are most effectively carried out on the Internet. Your organization will need its own website. Here you can post information about the organization of the learning process, the teachers of your school, as well as the benefits of the courses. Advertising must be placed on thematic portals, forums and social networks.
You can also use standard advertising tools. These include:
- TV;
- radio;
- MEDIA;
- posters and banners;
- Flyers.
Try to regularly carry out interesting promotions. For example, "bring a friend and get a discount on tuition." This type of business requires constant promotion of advertising. Therefore, it is advisable to entrust this matter to an experienced specialist.
Teaching methodology
How to draw up a business plan for a school of foreign languages and courses? An important element is the choice of teaching methods. Novice entrepreneurs sometimes overlook this aspect.
There are three main approaches that can be used to solve this problem:
- programs developed by experienced teachers;
- standard programs;
- franchise school opening.
Each of the options presented has its advantages and disadvantages. The advantages of standard programs are the simplicity and efficiency of the organization. A unique technique developed by an experienced teacher can be highly effective. In addition, other foreign language schools are not able to offer anything like this. The latter option will help you build a business under the name of a famous brand. If necessary, you can use the support of the franchisor. However, such a system is not suitable for everyone. Many are embarrassed by the fact that in this case the business will have to be run on someone else's terms.
Educational programs for children
Particular attention should be paid to the development of educational programs for children. All parents want their child to receive quality knowledge. Therefore, training programs for children will always be in great demand. It is imperative for teachers to use activity elements such as drawing and modeling in class. You can diversify the educational process by adding outdoor games to it. Children like light songs and rhymes. Learning English will not do without them. It will also be possible to prepare presentations in foreign languages with the children for various holidays.
List of expenses
A mandatory component, which includes any business plan of a school of foreign languages, is finance.
At the initial stage, the budget will need to lay such items of expenditure:
- rent for premises;
- equipment purchase;
- staff salaries;
- cleaning services;
- purchase of office supplies;
- utility bills;
- other expenses.
On average, will have to invest somewhere 600,000 rubles.
Profitability
Even the most correct business plan cannot guarantee high profits. An English language school will, on average, give an income of 30 to 60 thousand rubles. Large firms can count on more impressive profits. This type of business has a fairly low profitability. It is somewhere around 8%. At the same time, the starting costs for opening a very small school of foreign languages are 100 thousand rubles. Businessmen who can afford it, invest millions in the opening of educational institutions. It all depends mainly on the financial capabilities of the owner and the chosen strategy.
Additional services
You need to understand that at first, the profit from educational activities can be small. This must be taken into account when drawing up a business plan. An English school can also provide exam preparation and narrow-topic study services. For example, you can open English courses for travelers or sailors. In between classes, the center can translate and prepare reports in English.
Conclusion
How to create your own business for teaching foreign languages? How to make an optimal business plan? An English school, subject to a number of conditions, can bring its owner quite good benefits. Demand for services of this kind is very high today. But the competition is great enough. However, until now, this kind of business remains profitable.
First you need to think about such an important point as the form of doing business. The simplest is individual entrepreneurship. However, with this form, you will not be able to fully engage in teaching activities and issue certificates to those who have completed training. If finances allow, it is better to immediately create a company. Of course, doing business with this form of business will be more difficult, but you will get much more opportunities. At first, you can rent a small room and conduct classes yourself. The purpose of this step is to recruit groups. After all, if there are no students, then you should not count on profit. This approach will help you start a business with minimal losses. To attract customers, you can try to establish interaction with other educational institutions. Such connections will allow you to exchange experiences. Successful business requires continuous development. Try to regularly introduce various techniques into the educational process. Also upgrade the teaching staff. Consider the cost of attending training seminars and trainings. All this will help you to create a fairly profitable business from scratch. With the right approach, the English school shows a high profitability.
As practice shows, opening your own business is a simple matter. The most important thing is to be able to constantly develop it, keep it afloat and, of course, earn income, which will increase every month.