The project "Beloved" from the very first days was to become successful and very popular. This happened thanks to the work of a close-knit and friendly team.
Restaurant idea
A network of establishments with the name “Beloved” represents restaurants all different, although the strategy in them is the same and very progressive. It indicates the path of development of institutions, puts the client in a special place. A place where visitors become the protagonist in a play called Restaurant for the Family. In institutions with the name "Beloved", each member of the family should feel caring for themselves, each from the child to the elderly. Creators offer good conditions to parents with young children.
Development motives
The authors of the “family restaurant” strategy began to put their ideas into practice. The conditions were created for the opening of the first restaurant “Beloved”. Then very sharply felt competition. Restaurants fought for their place in the sun. It was not so easy to keep afloat, it was necessary to come up with different chips, thanks to which customers would like to come to the institution.
Therefore, in the restaurants of the “Love Rest” network we paid special attention to the main thing - the presence of a special detail that distinguishes the institution from the chain of others. After all, restaurants began to grow like mushrooms after the rain, and consumers had a choice where to go. It was not so easy to work in this market segment. Firms that were worried about their customers flourished and developed. Restaurants in which both the service culture and attitudes towards visitors were lame were closed, not having had time to work for some time. The main criterion for evaluating the work of the institution was profit. The creators of the chain of restaurants "Beloved" learned it perfectly. A whole science has emerged, such as catering marketing. The company "Love Rest" hired specialists who gave advice on how best to place tables in the hall, whether music is needed in the restaurant, advised in choosing the interior and theme of the institution. In general, any advice on how to make people interested in the institution so that they want to appear in this place again and again.
The concept of “Love Rest”
Lubim Rest owns the 1001 Bag chain, Graf Restaurant and Lubim Restaurant chain.
Initially, the strategy of the latest restaurants was conceived as democratic resto-department stores for the whole family. When opening every new point, they always take seriously the choice of the location of the institution. Priority is always given to areas not spoiled by interesting restaurants. “Beloved” is a restaurant in which they tried to fit different cuisines, different musical styles, different styles of hall design in one building. And all this is done for the sake of visitors. In order for each family member to be interested in being in an institution and would like to visit their favorite restaurant more than once. Each parish should be like the first time. The idea of the project is to make a truly beloved restaurant the place where everyone will feel at home. In each institution, the organizers tried to create a cozy home environment. After all, the concept bluntly says - your favorite family restaurant should become your favorite leisure destination. There should be everything that a resident of a district can dream of. With such a breadth of offers, there is a steady demand for banquets in the institutions of the network. Very popular is the restaurant "Beloved" on Industrial in terms of various events for residents of the area. Reviews about the service in the restaurant during banquets indicate that the establishment is in demand.
Restaurant menu
The restaurant menu fully supports the overall network strategy. It seeks to satisfy the most sophisticated tastes of visitors. It is very diverse so that everyone can get their portion of pleasure by coming to rest or celebrate an anniversary. Here you can find dishes of European and Caucasian cuisine, sushi, various pastry delicacies, and the drinks are so varied that at first you won’t understand what to order, I just want to try everything. Beautiful rice roll, various hot dishes, a very wide selection of salads. From banal olivier to various seafood, soups, cutlets of pike, kebab, meat on the grill are very beautiful to serve - this is not a complete list of yummy that the Lyubimy restaurant on Irinovsky offers.
Let's face it, from such a choice my eyes run up. Its breadth strikes us. Exactly the same huge choice in the network of establishments in other cities, as, for example, in Krasnodar in the restaurant “Beloved”. And the choice of desserts is such that, having tasted it in a restaurant, you always want to take home a few pieces of sweet pleasure. At the same time, the names of dishes are understandable to everyone, there are no intricate twisted names, everything is simple. A “favorite” restaurant should become truly the only place for your relaxation.
New institution
At the beginning of 2014, a new restaurant was opened. The three-story building housed 3 diverse establishments at 40 Industrialnaya Prospect: the Lyubimy restaurant, the Bar-in karaoke bar with Pan-Asian cuisine and the Roof banquet hall.
Famous designer Yevgeny Skorikov designed the stunning interior of this establishment. Each of the three floors, and at the same time three institutions, has its own style. Of the new products there is a grocery shop with sweets and delicacies, smoked products from the local smokehouse are offered. And the innovation is of greatest interest - a large kitchen behind the glass. The karaoke bar has a variety of lighting and sound equipment. Those who want to sing have the opportunity to do this under the supervision of a sound engineer and accompaniment of two backing vocalists. The third floor has a summer terrace, which can be converted into a lounge area. In the open air on the grill from Portugal you can enjoy a juicy kebab and kebab. A beautiful handmade
bohemian glass hookah will bring smokers a real pleasure. The institution has a huge children's room, which is exactly what visitors with children like. After all, having come to an institution with children, you can be at the same time without them. The restaurant is always happy for its guests for weddings, anniversaries and other events.
Reviews about the restaurant on Industrial
The reviews in the guest book about the restaurant on Industrialnaya 40 are very positive. Everyone liked the idea of combining such diverse institutions in one place. And visitors are delighted to have a large room for children. That is why many families with children prefer the restaurant "Favorite" over other institutions in the area. Many positively accepted the idea of a kitchen, which can be observed from the side. This, as many say, gives rise to confidence in the restaurant. After all, if there is nothing to hide in the kitchen, then the soul is considered open to visitors.
Restaurant in Krasnodar
At the entrance to Krasnodar, the Lyubimy restaurant is perceived as a meeting place for leisure and business conversations. After all, meetings in such a picturesque corner, on the shore of a reservoir, will become something memorable.
On the territory there are many arbours with elaborate design, there is a large solemn hall. A beautiful waterfall with trout floating there was made. The whole territory is in a patriarchal style with
weeping willows above the water and bridges. The windows of the main pavilion offer a fabulous view of the setting sun. Here in a cozy atmosphere you can try dishes of European, Italian, French and Oriental cuisines. For children there is a children's room, which can be watched online. The restaurant always organizes concerts of popular singers, plays live music. You can go fishing without any problems, and the restaurant chefs will prepare the fish you caught right away with you. After fishing, you can go to the sauna, take a steam bath with all your heart. For adults and children, a beautiful peacock bird can sing a song. Parking near the establishment is very large, so you will not have problems with where to park the car.
Customer care
From the very beginning, the idea of the Lyubimy restaurants was to offer the customer all the best in one place, so that every family member would have a good time there. This owners managed to translate. Everyone can satisfy their tastes and desires in the institutions “Love Rest”. The feature of the restaurants - the open kitchen - paid off. Behind the panoramic glass, work is in full swing, thereby causing an appetite for visitors. It is very interesting to watch how clean chefs prepare food for you. A clean kitchen, like a clean soul, should always be open! We recommend everyone, whenever possible, to visit any restaurant “Beloved” and plunge into the wonderful atmosphere of family restaurants, fully enjoy the diverse cuisine that they offer.