Various fitness clubs have recently become popular. And this is not surprising. This direction is developing rapidly. In addition, a fitness center is a good option for business. Where to start? How to open a fitness center for the disabled, pregnant and for those who monitor their bodies? Read about it in our review.
Since you can open your fitness center from scratch within a month, you should start by collecting documents and choosing a room. It should be noted that there is little competition in this industry. You can enter this business without much difficulty. In order for the fitness center to make a profit, you need to choose the right place for it and correctly draw up a business plan.
Business features
What is a modern fitness center? How to open it and where to start? First of all, you should understand the features of this type of activity. A modern fitness center is not an ordinary rocking chair. All amenities for visitors should be provided here. If this is not the case, then the institution will not be visited. Indeed, many want to engage in their favorite sport in more comfortable conditions. Agree, no one will pay money for visiting a regular gym room with exercise machines, where there is no shower and air conditioning. A modern fitness center should be equipped with innovative technology.
To visit the institution, it is not necessary to rent large rooms with a swimming pool. Perfectly located hall located in a residential area. Such a fitness center will be visited more often. It is enough to find a room with a total area of 100 square meters. The main thing is to find professional trainers and purchase exercise equipment.
How much money do you need for a fitness center? How to open an institution and not spend too much? The cost depends on the location of the fitness center. It should be borne in mind that a room rented in the city center will cost more. Such an institution will pay off within a few years, and you will not get profit during this time. It is for this reason that the hall should be sought in a residential area. The cost of renting is much lower.
Choosing the right room
How to open a fitness center for pregnant women and just for athletes and how to make a quick profit? As already mentioned, a lot depends on the room and its location. When choosing a suitable room, the following points should be considered:
- The fitness center should be located in a place convenient for visitors.
- The room should be located away from competitors.
- You should choose densely populated areas, where there are a lot of multi-storey buildings with residential apartments.
- Transport interchange is also very important.
- A quality ventilation system should be provided for in the room, as well as bathrooms and showers.
A property purchased is a better option than a rental one. How to make fitness center more visited? How to open an institution and not burn out? Additional services such as a sauna can help here. Such additions in recent years have become very popular. Thanks to this service, the institution will be popular. As a result, attendance and profits will increase.
Also, when drawing up a business plan, it is worth considering that wealthier clients will visit only the fitness center where additional services are provided, for example, a bar, a solarium, cosmetic massage and so on. In addition, this will increase profits by another 30%.
How to choose equipment
Since opening a fitness center is a costly task, you should choose not only a room, but also equipment. In this case, it all depends on the specialization of the institution. If you plan to open a regular fitness center, then you will need the following equipment:
- Exercise machines for a leg press. The cost is from 24 thousand rubles and above.
- The track is running, costing from 16 thousand rubles.
- Smith machine. The cost is about 19 thousand rubles.
- Equipment for the development of chest muscles. The approximate cost is 22 thousand rubles.
- Equipment for the press - from 5.5 thousand rubles.
- Rack for a bar and bench with a simulator for legs - from 4 thousand rubles.
- The bench is horizontal. The cost of such equipment is not more than 2.5 thousand rubles.
In addition, it will be necessary to purchase more disks, dumbbells, barbells and so on. If the funds for the equipment are not enough, then you can lease it.
Additional expenses
Before you open a fitness center from scratch, you need to foresee all the costs and evaluate your capabilities. Do not forget about the monthly payments. The list of costs includes:
- Advertising.
- Taxes.
- Utilities.
- Salary of staff.
- Depreciation of equipment.
To open a fitness center from scratch, you should carefully approach the choice of staff. Trainers must be experienced and highly qualified. Many visitors refuse to visit their favorite fitness center only because of disagreements with a personal mentor. This should be considered.
The profitability of such a business
If you invested about 10 thousand dollars when opening a fitness center, and the cost of one visit is 50 rubles, then the business will pay off in 1.5 years. If the institution is an elite level, then first you need more investment. But, as a rule, the cost of one visit to such a fitness center is much higher.
According to statistics, the profitability of such an institution is about 30%.
Is it possible to save
So, how to open a fitness center and what can you save on? Starting a new activity, many are worried about how not to spend a lot of money. There are several ways that you can save on opening a fitness center:
- Interior decoration. Often, visitors to fitness centers do not pay attention to what the walls and ceiling of the institution are covered with. When finishing these surfaces, you can refuse expensive and luxury materials. It is enough to cover the walls and ceiling with ordinary paint. This will save a decent amount.
- Equipment can be purchased cheaper and not from well-known manufacturers. In addition, customers do not pay attention to the origin of the simulators. However, the equipment must be of high quality and durable.
- Advertising. If you open an inexpensive fitness center, then you will not need advertising on the radio or on television. It is enough to put up ads in the area, as well as make an attractive and bright sign. In addition, you can distribute flyers, as well as advertise on the Internet, on social networks and so on.
What should you save on?
To open a good fitness center, you should not save on everything in a row. Otherwise, only a few customers will visit such an institution, and you will not get profit. What you should not save on:
- By paying staff. Only instructors who are highly qualified and have received appropriate training should be employed in the fitness center. It should be remembered that professionals will not agree to work for a small fee.
- Equipment for microclimate. If the room is constantly stuffy, then customers will refuse to visit such an institution. That is why it is necessary to provide not only a high-quality ventilation system in the hall, but also install special equipment to create a favorable microclimate. This will create a comfortable temperature in the fitness center.
- Showers. In a good fitness center should be all conditions for customers. It is better to install several showers. In addition, for such premises it is worth buying expensive and high-quality plumbing. Such products are durable and have a nice appearance.
What documents are needed
So how to open a fitness center? Where to start and how to draw up documents? First of all, it is necessary to clarify all the nuances. Paperwork is a very important procedure. Sports and fitness activities since 2009 are not subject to licensing. This may be required to provide medical services.
To open a fitness center, you must register as an individual entrepreneur. This is required to pay a single tax. It should be borne in mind that many customers are in no hurry to visit fitness centers opened by individual entrepreneurs. As a rule, they issue subscriptions only with legal entities. In order not to pay huge amounts in the form of taxes, you can register an LLC.
As a result of this, all trainers are registered as individual entrepreneurs and must pay a single tax. The premises are leased to them. It is worth noting that novice entrepreneurs may not pay income tax for several years.
Where to get start-up capital?
You decided to open a fitness center. How to open an institution of a similar plan if there is no start-up capital? To enter the market of fitness services, it will require considerable financial costs. Many start-up entrepreneurs who do not have free cash seek to open their own business without money. But not everyone knows how to do this. In any case, you will need seed capital. Where to get it? You can contact the bank and get a loan.
It is worth remembering that a fitness center, opened from scratch, pays off for several years. In addition, an individual entrepreneur can attract private investors to his business who are striving to raise their image.
What is the result?
Since opening a fitness center in the basement is not the best option, you will have to look for a more comfortable room. It is worth noting that for an institution of such a plan, a well-ventilated and lighted room is required, equipped not only with exercise machines, but also with a sauna, shower cabins and, preferably, a massage room. To open such a fitness center will require about 40 thousand dollars. Such establishments pay off within a year. After that, the profitability of the fitness center depends on the number of regular customers, the availability of additional services, as well as on pricing policy. Of course, not everyone is able to open a good club. The income of a small sports hall per year is from 1 to 10 thousand dollars.
In conclusion
It is worth noting that the fitness center is a popular and quite promising service for residents of not only big cities, but also small towns. Among the advantages of this type of activity, one should highlight the wide opportunities for the development of such a business, high and stable demand, low level of competition, and so on. The only drawback is the large initial capital needed to open a fitness center and purchase equipment.
With a correctly and competently drawn up business plan, profit will begin to flow in a few years. After some time, you can create a whole network of fitness centers. This will bring even more profit. In addition, you can do the expansion of an existing institution. To do this, you can increase the list of additional services. Ideally, the fitness center should have a bar, an aerobics room, massage, manicure and pedicure, shaping, fitness, a solarium, and a room for pregnant and disabled people.