A feast is planned, and you still have not made a choice in favor of this or that alcohol? This is fully justified, because today store shelves are simply bursting with the range of products. And how to choose vodka with an ideal ratio of high quality and reasonable price? Today we will try to answer this question. Among the variety of strong alcohol produced, there is one rather famous brand of vodka - Gzhelka. In this article we will talk about the history of the appearance of this brand on the market, talk about the manufacturer and familiarize with the results of an independent quality control.
Producer of vodka "Gzhelka"
In 1993, the Crystal plant, located in Moscow, created the Gzhelka brand. Due to the successful design, the original Russian name and reasonable price, this vodka has gained special popularity among our people. In 2001-2002, this brand was at its peak with a record amount of alcohol sold - more than five million bottles a year.
Unfortunately, after the transfer of the production of Gzhelka vodka to the Kaluga plant, the quality of the drink deteriorated sharply, which led to a drop in sales. Subsequently, this brand was owned by a subsidiary of Crystal, a closed joint-stock company White Gold. Since 2002, the rights to the brand were transferred to the former head of Rosspirtprom, Sergey Zivenko.
Rebranding
In 2005, after trying to challenge LLC Gzhelka, a complete rebranding of the brand was made. The bottle began to produce a square shape, and a winter landscape appeared on the label. It was a well-chosen updated appearance and tightening of vodka production control that allowed the company to regain consumer confidence. After a successful rebranding, the alcoholic beverage has repeatedly won various domestic and international awards. Among them: “Product of the Year”, “Superbrand” and “10 Best Vodka Brands”. Despite the fact that this brand has many competitors, more than twenty thousand liters of this alcoholic beverage are produced annually.
Assortment "Gzhelki"
To date, four types of this vodka are produced: "Soft", "Cedar", "Birch" and "Premium". The cost of each of them does not exceed two hundred rubles per bottle of half a liter.
"Gzhelka soft" - vodka with a truly soft and pleasant taste. Combines the beauty of a picturesque design with high quality raw materials and a finished product. All the beauty of the nature of Russia is enclosed in an incredibly attractive label. Here are powerful dense forests, and wide transparent rivers, and fields famous for their fertility. All this gives a feeling of unlimited freedom and fortitude of the Russian people.
"Gzhelka cedar" has incorporated all the best features of traditional vodka and filled with light notes of taiga cedar. Thanks to this combination, known for more than twenty years, high quality and a completely new aroma of cedar, the drink immediately won its fans of strong alcohol.
"Gzhelka birch" - vodka produced on the basis of "Gzhelka soft" with the addition of a flavor identical to birch sap. Suitable for true lovers of a refreshing taste and a sense of full and limitless life.
"Gzhelka premium" is one of the best products of this brand, which has absorbed all the best quality indicators of vodka and is made from the highest quality raw materials. For a slightly higher price you will get excellent vodka that meets all the requirements of quality and taste.
The composition of vodka "Gzhelka"
Vodka of this brand is made from the purest water that goes through multi-stage purification with various filters. The alcohol base is ethyl alcohol "Lux", which has passed the mandatory rectification. A special sweet taste of vodka is given by the presence of sugar and the Fructolate Plus dietary supplement. The peculiarity of the drink is an alcoholic infusion of yeast-free bread from wheat flour, which is added in a small amount to ready-made vodka.
The results of an independent study of vodka "Gzhelka soft"
In November 2010, independent testing of vodka was carried out in order to identify all its advantages and disadvantages. During the study, it was noted that Gzhelka vodka has a rather tangible and harsh smell of alcohol. The taste of this strong alcohol is slightly sweet, which is rather a disadvantage for vodka. Softness is good, but not at the highest level. In general, the organoleptic quality indicators of this drink are quite satisfactory for vodka of this price category. Out of ten standard rating points, vodka of this brand deserves a solid seven.
In addition to taste, aroma and softness, packaging quality was evaluated. As we see in the photo, the Gzhelka vodka is poured into thin tall bottles with a screw cap made of plastic, which are decorated with the relief of a bird in flight. The whole bottle, label, cap and embossed image are supported in white and blue, which is quite pleasant to the eye.