If you work in the company’s office, then you most likely met with phone calls in which your company was offered cooperation. Such negotiations usually take place at the wrong time, when you are absolutely not ready to answer questions and make decisions. If you are familiar with this situation, then you know what cold calls are.
Fields of application
Active telephone sales are not only in b2b. Of course, in our country the system of cold calls is less developed than in Europe or America, but it is gaining momentum every year. We can say that in the field of marketing of food products to the consumer, their significance is growing. Many companies recruit people for cold calls. Sales of any product can increase many times if they are handled by a good specialist who can not only find a common language with people, but also convince them of their rightness and open their eyes to the advantages of the product or service.
Inside look
What are cold calls through the eyes of those who make them? For many, this is hard and exhausting work, associated with a huge number of failures, objections and rudeness. Basically, problems arise due to the fact that the specialist does not know how to present the information. In addition, constant failures make him think that the goods are not needed and not interesting to those to whom he offers it. Therefore, calls are made without initiative, timidly and uncertainly. There is a desire to reduce all efforts to sending a commercial proposal by e-mail and further waiting for a reaction.
But there is another category of sellers. They are confident in their abilities, in the offered product and, as a result, in their success. Such people are always positively inclined, it is pleasant to communicate with them, they provoke frankness with their sincerity and professionalism. What are the cold calls to their eyes? This is entertainment and a way to improve the performance of your customers. Benefit them and get a lot of new emotions.
Look outside
Those who take cold calls also have a different attitude to this. Some perceive them only as a source of irritation, while others try to see profitable commercial offers. Of course, the impression largely depends on the human factor. Even the best offer is not perceived when it is terribly presented. Due to the fact that there are companies that trust cold calls to people who are not versed in the products they sell, a negative image of such negotiations has developed.
Target focus
In determining what cold calls are, you need to pay attention to the goals that they pursue. Depending on the profile of the company and the method of making managerial decisions, telephone communications may have different tasks. Among them, one can single out the sale of a product or service, making an appointment, or delivering information.
Used properly, cold calls can be an effective marketing and sales tool. Their result is often useful for both parties, so you should save yourself from bias on this issue and be open to new cooperation.