Meat is considered a popular product that is constantly in demand, even during a crisis. But, like other entrepreneurial activities, trade must begin after familiarization with various subtleties. Still pre-need to draw up a business plan. How to open a butcher shop step by step? This procedure is described in the article.
Market analysis
Butchers usually sell fresh and chilled meat, semi-finished products, packaged products, and offal sets. Still sold frozen products. The opening of such a store is perfect for aspiring entrepreneurs. This is due to the following reasons:
- Easy entry into the business.
- There is the possibility of using small investments.
- Meat is considered a constant commodity.
- Lack of strict requirements.
- You can change the assortment based on demand.
People constantly need this product. An advantage is the introduction of sanctions on certain meat. This is pushing Russian manufacturers to increase production. And consumers themselves prefer to buy meat and semi-finished products of domestic production.
Before opening the store, you should familiarize yourself with the structure of the market in a particular city. Each federal district has its own situation. For example, the manufacture of sausages more than 50% falls on the Central and North-Western district. The minimum indicator in the North Caucasus District is less than 1%.
You should also consider each type of product. One product may be especially in demand, and the other, on the contrary, goes by the wayside. Adjustments must be made during the development of the store.
Business plan
Draw up a business plan for a butcher’s shop to justify business development planning. The document will allow you to evaluate the possibilities of the idea. Draw up a plan for 3-5 years: for 1 year with detailed trading activities and larger for the rest of the period.
The business plan of a butcher shop should include a description of the trading establishment, its capabilities, evaluation of ideas, marketing data. It is desirable to fix probable risks in it, in other words, it is shown that they have been taken into account and measures to reduce them have been identified.
registration
The business plan for opening a butcher's shop includes all the necessary information so that the business begins to actively develop. First, registration of a legal entity is required - IP, LLC. You will need to go through the standard steps when performing state registration.
For a butcher shop you only need to register as an individual entrepreneur and conduct business using preferential taxation. But if you want, you can open an LLC. OKVED codes: 52.22.1, 52.22.2.
Choice of premises
How to open a butcher's shop in Moscow? A business plan should be drawn up so that it takes into account the nuances of choosing a suitable room. The profitability of the business depends on the right place. Therefore, often entrepreneurs start conducting business with a choice of premises. It is necessary to consider not only isolated objects, but also options for installing an island in a grocery store. The main requirement is a large cross buyers.
You should not look for just a large retail space. Excess space increases rent, and saved money can be invested in the purchase of goods. The minimum area is 10 square meters. m. If a large room was found, then in addition to expanding its range, you can open other departments. Additional product categories will attract more customers.
Documentation
She is also indicated in the business plan on how to open a butcher's shop from scratch. Documents are required. To start an activity you will need:
- certificate of registration with the tax service;
- rental agreement or property papers;
- permissions of SES and Fire inspection;
- agreements on the export and disposal of waste;
- treaties on disinsection, disinfection, disinfestation;
- contracts for the disinfection of ventilation and air conditioning;
- employees health books;
- certificates of products;
- notifications to Rospotrebnadzor.
The selected facility must be approved by the Fire Inspection. Then you need to contact the SES and Rospotrebnadzor. In the latter, a sanitary certificate is issued that permits the processing of meat to create semi-finished products.
In order to trade in a market or in a store, room maintenance documents and permission from the Fire Inspection are not required. Only a lease agreement is required. Products purchased from suppliers must have a veterinary certificate indicating the absence of diseases in animals. All employees must have health books. They also need to undergo a physical examination in due time.
Equipment
How to open a butcher shop? A business plan must necessarily include the issue of purchasing equipment. First, you need a little equipment to work. For washing meat you need a washing bath. Meat is stored in refrigerators and freezers. Necessary scales: for weighing the products sold, when creating semi-finished products and for acceptance. To cut carcasses, you need a deck and axes, and a set of knives cuts and cuts.
To create the forcemeat you need a meat grinder. And to make settlements with customers, you need a cash register. At first, this set is enough, and everything else can be acquired as the business develops.
Workers
How to open a butcher shop in the market? The business plan for this activity will be the same as the store. In both cases, you need a seller. It is advisable that he has experience. Then the employee will be able to advise customers about the choice of products. The specialist will not let the product stale and will help increase the store’s turnover. Sellers should be interested in a premium for good sales. They need a special uniform.
Another important employee is the logger. Carcassing should be carried out by a professional who has experience in this field. Due to errors in this work, the appearance of 10–15 kg of hard-to-sell meat with an unmarketable appearance and lots of bones is likely. It will be difficult to sell these goods, and working at a loss is not beneficial to anyone. If there is no butcher, then you can negotiate with the suppliers to bring the butchered meat.
Semi-finished products should be created with the help of a professional chef. But if at the initial stage only meat and minced meat will be sold, then you can do without it. Room cleaning and accounting can be outsourced or part-timers can be involved. Administrative activities, including procurement, are first carried out by the business owner. Later it is transferred to a specially hired specialist.
Meat purchase
This issue should also be included in the business plan. Open a butcher shop and make it successful only when purchasing suitable products. The owner of the store is responsible for its quality. If consumers are not sure of the freshness of the product, their confidence will be lost, and work will be at a loss.
When meat is handed over by suppliers, it must be ensured that the stigma is present on the carcasses. A veterinary certificate is also required. First, you should find 2-3 private and private farms that will bring products 1-2 times a week. Sometimes the purchase of large quantities of goods is more profitable, but it is important to consider that chilled meat has a marketable appearance of only 3-4 days. During this period it should be sold.
The business plan of a butcher shop must include an assortment. First, 20–25 product items will be sufficient. It is necessary to give preference to the popular types of meat - beef, pork lamb, rabbit meat. Of the poultry, buyers demand chicken, goose, turkey.
It is necessary to focus on the structure of consumption of meat products: poultry is in demand - 40%, then there is pork - 35% and beef - 20%. Rare types of meat - rabbit meat, lamb, horse meat - account for only 5%, but these figures differ markedly depending on the region.
The assortment should include sets of semi-finished products - minced meat, chops, barbecue, sets for soup, sausages for frying. Gradually, you can increase the assortment, for example, sell smoked goods. In large cities, they sell nutria, horsemeat, and ostrich. Exotic goods do not lead to a strong increase in sales, but provide the store with a reputation as an institution where you can buy any meat.
Marketing and advertising
In the business plan of the butcher shop, methods of advertising are indicated. You need to advertise a store before opening. An attractive sign is placed above the entrance. On the sidewalk you need to place 1-2 ground advertising structures.
Residents of houses in the district should be notified of the opening of the shop with leaflets stuck or laid out on mailboxes. A positive effect is provided by advertising in elevators, especially if discounts and promotions are offered.
You should not spend money on expensive advertising on TV and radio, since its effectiveness in this case does not correspond to the cost. It is advisable to do store promotion on the Internet and social networks. Thanks to the competent management of the VKontakte page, you can achieve a positive result with a minimum of costs.
Through the Internet
All the nuances indicated in the article should be included in the business plan. Opening a butcher shop in this case will be easier. Additionally, small-scale wholesale trade in quality products to nearby cafes and restaurants can be carried out.
To increase profits, you should familiarize yourself with the idea of opening additional retail stores and combining them in your meat chain. If premium products are sold or the range is expanded, then you can establish an online store. Now this type of business is popular.
Nuances
There are several risks that may be present in this business:
- Wide range of. This can lead to losses. Products should be selected based on the location of the store. In a place where elderly people live, there will be one demand, and where young families - another. It is necessary to constantly monitor the range.
- Unattractive design. This is a mistake of many entrepreneurs. Due to the poor appearance of the store, profitability is reduced.
- Highly expensive equipment and design. It is not always necessary to purchase expensive display cases. It is one thing when an institution is located in an expensive area, but quite another if it is in a bedroom. Moreover, you can buy used equipment with a beautiful view and technical characteristics at a more affordable cost.
- Inadequate hygiene, odors and dirt. It is important to monitor the cleanliness of the object, the operation of the hood, the hygiene of the staff.
- Low advertising costs. Some businessmen prefer not to do this work. It is important not to spare money on advertising.
- Seasonality In the summer, the demand for meat decreases, but during this period barbecue is in demand. The demand for sausages is stable. Demanded products before the New Year.
- Competition. If a successful point was discovered, then it should be expected that a competitor will appear nearby.
Financial part
The business plan of a butcher shop with calculations allows you to evaluate the profitability of trade. Here are sample indicators. The main costs include:
- rent - 60 thousand rubles;
- advertising - 15 thousand rubles;
- salary - 136 thousand rubles;
- the cost of goods - 1 million 154 thousand rubles;
- accounting - 9 thousand rubles;
- transport services - 25 thousand rubles.
It turns out that a total of 1 million 399 thousand rubles is required. Every day in a small shop sells about 25 kg of various meat, bones, bacon. The approximate profit is 50 thousand rubles. It turns out that the monthly profit is 1 million 500 thousand rubles.
Expenses are calculated from the profit, and 101 thousand rubles are obtained. The tax is 15,150 rubles, and net profit is 85,850 rubles. Profitability is 5.72%. Business pays off within 11 months.
Thus, the business plan of the butcher shop with the calculations presented for free allows you to evaluate the income and expenses of the activity. This will help determine whether to engage in such trade.