We heard many times, but never thought about what corporate is and what is the meaning of this word. But each of us has been at such an event at least once in a lifetime! A corporate event is a collective event in a company that is not directly related to its core business, with the direct participation of all employees.
Why do we need corporate parties?
The management of any company is interested in holding mass corporate events. The main goal of such events is team building , as a result - increasing the productive activities of all employees and the organization itself. In fact, a corporate party is a vacation among colleagues, but it can also bring certain benefits not only to the whole team, but also individually to everyone.
Corporate goal
The main goal of any corporate party is to strengthen the team, increase the level of communication and give employees the opportunity to feel significant for the company. So that there is no desire to leave the first minute of the event, it is better to entrust all preparation to professionals. If trusted employees of the company deal with this issue, their task is to provide for all possible nuances, take into account the interests of employees, create a certain atmosphere, otherwise the corporate event may end without even starting.
Types of corporate events
1. Labor. Such corporate parties were in Soviet times. Employees from state institutions, schoolchildren, students were sent to socially useful work. As a rule, these are collective farm fields and gardens. After a very productive working relationship, picnics, gatherings around the fire were arranged, they sang songs and had intimate conversations.
2. Sports. Any competition or contest in which participants and fans can be. This especially alleviates the problem, when some do not want to take a direct part in sports, then a good support group is formed from them. Events can be very different - from football to playing checkers. And when the corporate event ends, the photos will be a wonderful reminder of the time spent. It is important to foresee what employees are most interested in and take these wishes into account when choosing a sport.
3. Prizes. One of the favorite events for the presentation of prizes and gifts. The organizers need to be smart to tighten the whole team to the distribution of bonuses. Ideas can range from banal (“Best Worker of the Month”) to original (“Best Trick”). Such a corporate event is a great opportunity to show employees that they are valued not only for good work.
4. Holiday. Official holidays of the country can be a good occasion for a corporate party. Everyone loves to walk and know how. But so that such a holiday does not end in a headache, it is reasonable to start it with an entertainment program in the form of a trip to a musical or to a theater, and only then end with a music disco. And, of course, what is a corporate event without a buffet with a wide variety of snacks!
5. Trainings and seminars. The optimal work of the team largely depends on the relationships of employees, on their personal outlook on the work process and on the company as a whole. Trainings and personal growth help employees overcome the psychological barrier, teach how to communicate with each other, bosses, customers, and help get used to the existing team.
6. Anniversary. This is a celebration for both the creators of the company and its direct employees. At the solemn part, it is definitely worth summing up the past tense, congratulating all those who have invested a lot in the development of the business, those who are no longer around, dreaming a bit and having a magnificent corporate party. Practice shows that nothing brings together colleagues like a noisy and cheerful party. All costs that will be invested by the organizers will more than be paid off by the hard work of rested workers.
7. Picnics. Another opportunity to relax your soul and body. It can be outdoor recreation, a pleasure boat trip or a short cruise to local attractions. You can start with the official part, because what is a corporate party without the speech of the director and a look into the future! Well, then already - as you wish, from gatherings around the campfire to sports.
8. Team building. In some ways, such corporate parties are reminiscent of Soviet labor. Team building involves team building through mutual assistance. In the process of physical labor and exercises, employees learn to trust each other, are not afraid to seek help, more decisively offer their services. Team assignments make the company one friendly family.
9. Presentations. Corporate event held with the aim of advertising, promoting a new product or attracting customers. The direct participation of employees helps them to better understand the general policy of the organization, feel part of a big deal, keep abreast of all new ideas and achievements.
What is a corporate culture?
What is a corporate event, we figured out, but what is a corporate culture? Communication during the work process or on vacation is a culture. Any issue - including bonuses and depremiration - is also a cultural issue. In order for joint activities to bring moral and physical satisfaction, a framework must be provided for them. In fact, corporate culture is a set of rules and concepts that should guide team members during work and any other communication.
To this end, the management of the company, together with the team, is developing a number of important issues, compliance with which increases cohesion, improves the labor process and stimulates the moral satisfaction of each participant in joint production.
What is important in corporate culture
- Mission.
- Form style.
- Business ethics.
- HR policy.
- The rituals of the organization.
- Ceremonies.
- Traditions.
- Values.
- The climate in the company.
Solving these problems helps to isolate the entire company from a number of similar ones and increase the sense of unity of all members of the organization.
In general, the word "corporate" means not just a major entertainment event at the expense of the company, but also an important part of the culture of the company. The performance and mood of the team often depends on how these parties go. So be careful and plan the event in advance and carefully, because when the corporate event ends, photos and impressions will remain!