The chain of household appliances stores V-Laser is one of the largest in the Far East. Numerous reviews about the "V-Laser", which leave regular customers, focus on the fact that buying here is very profitable. Well, let's try to figure out if, by buying in this store, you can really save money and whether the avaricious person has to pay twice.
About company
The group of companies "V-Laser" includes many enterprises, including:
- household appliance stores (over 70);
- hypermarkets and grocery supermarkets (VL-Mart chain);
- Ocean factory specializing in the manufacture of household appliances;
- Logistic company;
- security company;
- recreation center "Ocean".
How it all began
Like Moscow, the V-Laser was not built immediately. The holding began to grow and develop slowly since 1991, when Boris Postovalov, its founder, decided to engage in private entrepreneurship and created a small family business in Ussuriysk. What happened next?
- A year later, Postovalov opened a video equipment store, renting the premises of the Central Library.
- In 1994, another store was opened, and in 1995 the network has its own service center, at the same time a representative office is opened in the capital.
- In 1997, the Condor security company was created, which is functioning to this day.
- In 1998, Postovalov bought the complex of buildings of the bankrupt Rodina plant, where Ocean refrigerators were manufactured until the mid-90s, and set up production using completely new technologies. A few months later, the first LG refrigerator was assembled at the factory. This was the beginning of mass production. After 4 years, the plant begins to engage not only in the assembly of foreign household appliances, but also in the production of televisions, refrigerators, washing machines, etc., of its own brand - “Ocean”.
- Then, a transport and logistics company, a factory service, a hypermarket were created, where both products and household appliances were presented at the same time, a hotel on the recreation center "Ocean" and numerous service centers and companies that control the activities of stores.
Today, the V-Laser group of companies continues to continuously grow and improve in all areas of activity. She herself and her products have repeatedly won various awards.
But still, the main activity of the company is the production and sale of household and audio, video equipment.
Household appliances stores "V-Laser"
The chain of household appliances stores “V-Laser” has more than 70 stores that are already familiar with:
- Amurskaya Oblast;
- Kamchatka
- Sakhalin Oblast ;
- Magadan
- Yakutia;
- Siberia;
- Primorsky Krai;
- Khabarovsk region.
Suppliers
In addition to its own household appliances, Ocean, V-Laser cooperates with the following Russian and foreign suppliers:
- "Fairy";
- "Dream";
- "Lysva";
- Biryusa;
- Vitek
- "Toshiba";
- Tefal;
- Sony
- Samsung
- Roventa;
- Philips
- "Panasonic";
- Mulinex;
- AlGee;
- Kraps;
- Kayser
- Indesit
- "Hansa";
- "Burning";
- Daewoo
- "Eyelid";
- Brother
- Bosch
- Binaton
- Ariston
V-Laser LLC offers good household appliances at low prices thanks to its own production and partnerships with reliable suppliers.
Benefits
The company calls its advantages over numerous competitors the following:
- competent and qualified staff;
- actions of employees strictly according to the standard developed by the management team;
- high quality customer service;
- wide range of goods;
- an extensive network of service centers;
- reasonable prices;
- convenient layout of stores.
Prestige Club
The company "V-Laser" has a system of discounts and incentives "Prestige Club". Every customer can become a part of this system. To do this, you just need to purchase a Prestige Club card in any of the V-Laser chain stores. Upon receipt of the card, a questionnaire is mandatory
What is the benefit of the card
When making a purchase in network stores or when making a ticket to the Okean recreation center for an amount of 2,000 rubles or more, the client receives coupons on the card (1 coupon equals 1 ruble). For a purchase of 2000 rubles, 200 rubles are returned to the client on the card.
Unused coupons burn out only after 2 years.
To get a discount, the card must be presented to the cashier when making a purchase.
The size of the discount depends on how actively the customer makes purchases in the network stores in the last 2 years, and is:
- 2% if the client has not acquired anything in recent years;
- 3% if the amount of purchases for this period amounted to 5 thousand rubles;
- 4% if the buyer “left” 10,000 rubles in the store over the past couple of years;
- 5% - 20,000 rubles;
- 6% - 50,000 rubles;
- 7% - 100,000 rubles;
- 8% - 200,000 rubles;
- 9% - 500,000 rubles;
- 10% - 1 000 000 rubles.
If the customer who has the card makes purchases in the network stores every month for six months, then another additional percentage is added to the main percentage.
The Prestige Club card can also be used in partner stores, because the discount system unites not only the V-Laser network, but also more than 250 companies.
Partners
Numerous partner companies of the V-Laser household appliance chain themselves determine the discount rate on the Prestige Club card:
- Health Melody pharmacies offer discounts of 3 to 10%;
- stationery store "Cat Scientist" - 10%;
- Mary Poppins Family Center - 5%;
- furniture company "Olympus" - 10%;
- jewelry salon "Koreana" - 5%;
- Holidays Agency "Fishka" - from 5 to 10%;
- plumbing shop "Dalsantechkomplekt" - 5%.
A complete list of partners can be found on the website of the company "V-Laser".
Online store
For the convenience of customers, an online store "V-Laser" was created. To order goods, you must go through a simple registration procedure, during which you should specify the following data:
- name and surname;
- phone number;
- E-mail address.
You can also connect the Prestige Club card to your account so that bonuses are credited and debited automatically.
How to order
After registering, you can proceed to online shopping:
- select the desired product and click on the "Put in the basket" button;
- then find the trash can icon in the upper right corner of the page, click it and you will be taken to the trash;
- there you need to choose a store or warehouse from which you need to deliver the goods (or you pick it yourself);
- further indicate the name, surname, phone and email in the appropriate fields;
- if you have a promotional code for a discount, enter it in the box on the left;
- indicate the delivery address and payment method or click on the "Pickup" button if you want to pick up the goods yourself;
- click on the "Confirm Order" button.
Payment Methods
There are several ways to pay for goods:
- Payment to the courier. If you chose home delivery, then the order can be paid to the courier upon receipt, only in cash.
- Online payment. When ordering goods in the online store, you can pay for it online. In this case, after confirming the order, you will be redirected to the bank page to complete the payment. You don’t need to be afraid to pay for goods via the Internet, because the store does not see your data, you send them directly to the bank.
- Payment at the store. You can choose this method if you pick up the goods yourself. You can pay in cash and by credit card.
Stocks
Shop "V-Laser" regularly pleases customers with new promotions. Here are some examples of them:
- "Our price". Goods at a special, reduced price are highlighted with a special price tag in stores and a nameplate on the Internet resource. The only thing to remember when buying such a product is that discounts on a promotional code or a Prestige Club card do not apply to it.
- Installment programs. The store offers several such programs at once: "Quick installments" for 3 months with the amount of 2000-9999 rubles, 4 months for the purchase from 10,000 to 29999 rubles and 5 months for the amount of the check from 30,000 to 200,000 rubles. "Easy installment plan" - for 6 months, regardless of the amount of the check. "Convenient installments" - for 10 months for purchases from 20,000 to 100,000 rubles.
- "Bonus fever." A promotion has started in Blagoveshchensk, which allows you to win up to 3000 bonuses on your Prestige Club card. To participate in it at the V-Laser store, you need to buy a lottery ticket worth 100 bonuses, erase the protective layer and immediately receive a win. You cannot buy a lottery ticket for cash. Only bonuses credited to the card for previous purchases in the "V-Laser" are accepted for payment.
- Repair of household and digital appliances. Since April 2017, the VL Service service centers have been accepting any equipment for repairs, and not just those purchased in network stores.
Wholesale
"V-Laser" provides the opportunity to purchase goods in bulk. Why is this offer attractive?
- Special prices.
- The presence of conveniently located warehouses.
- Prompt shipment of goods.
- Individual offers.
- Delivery by own transport company "VL-Logistic".
It is worth paying special attention to the fact that when buying goods at the wholesale price, discounts and promotions of retail stores do not apply.
Warranty
It so happens that the purchased equipment fails. Then warranty service comes to the rescue of customers.
The group of companies "V-Laser" has a division "VL Service", whose specialization is the supply of spare parts and warranty service of equipment.
VL Service serves the products of the network, in particular, it is engaged in warranty repair of equipment of the Ocean and Daewoo brands.
During the warranty period, service should only be carried out by authorized service centers of manufacturers. Their addresses are indicated in the warranty cards for the goods. The presence of a coupon is a prerequisite for repairs under warranty.
A correctly filled out coupon must include:
- column with the name of the goods;
- guarantee period;
- date of sale of goods;
- The serial number of the device.
The warranty may not apply to individual parts of the device, or its term may be less than for the main product.
The repair period is not more than 45 days.
If the failure was not resolved, the goods are replaced with a similar one or the purchase price is fully refunded.
Customer opinion
Reviews about the "V-Laser" among the customers of the store are very diverse. But, unfortunately, there are more negative than positive ones.
In negative reviews about the "V-Laser," buyers note the following:
1. Poor product quality. Many say that the equipment broke down after several days of use.
2. Problems with returning goods or money. Some buyers note that they failed to return the failed equipment under warranty. It was said in the service that they themselves were to blame for the breakdown, then they claimed that there was an attempt to open the device, which automatically leads to a loss of warranty, then they refused to return the funds without explaining the reason. For example, buyers of a V-Laser from Khabarovsk often describe situations where they fail to repair under warranty or return defective goods.
3. Unskilled staff. A number of customers speak negatively about the store due to inappropriate staff behavior. Someone hints that the consultants cannot tell anything about the technique of interest to the buyer, someone directly speaks about the boorish attitude when returning the goods, someone complains about the poor work of the couriers. For example, V-Laser customers from Komsomolsk-on-Amur leave messages saying that the store may not open the box with the goods before selling it to the customer. Be careful. This product may be defective when you open it at home.
4. Inattentive attitude to potential customers. As it turned out from the reviews, V-Laser has a very large army of failed customers. People who looked at the goods in the store simply could not wait for the consultants to find out more about it or could not reach the store in order to clarify the details of the purchase via the Internet.
5. Delivery problems. In addition to the fact that the waiting interval is up to 8 hours, and this is a whole working day, delivery is sometimes delayed for several days, even if the customer lives 2 minutes from the store.
Positive reviews are mainly focused on the following aspects:
1. Comfortable conditions were created even before entering the store. Many positive reviews relate to the store "V-Laser" in Vladivostok. Customers are very pleased with the large customer parking attached to the store.
2. The logical arrangement of goods. An undoubted advantage, according to buyers, is the zoning of the trading floor. Large and bright departments allow you to quickly find the right product and consider it.
3. Unobtrusive consultants. In "V-Laser" consultants do not run after customers, persuading them to buy, for example, a few more very necessary accessories for the selected computer. They do not offer products at times more expensive than the price tag, in the framework of which the buyer wants to meet, do not offer to annoyly arrange a loan or by installments. Many customers of "V-Laser" from Ussuriysk note the very fast and high-quality work of the staff.
4. Price. The main plus of the V-Laser chain stores is prices. They are an order of magnitude lower than that of competitors. This is achieved not only due to lower wrap, but also due to the fact that in stores, along with popular models of technology and electronics, not the most famous brands are represented.
5. Products "Ocean". The Ocean technique has its fans. So far the products are presented only in V-Laser stores. And due to the fact that the manufacturer practically sells its products itself, the price of equipment is very affordable. For example, a refrigerator of this brand can be bought at a price of 14 thousand rubles, and a vacuum cleaner - from 2837 rubles.
"V-Laser" in large cities
Shops "V-Laser" have a convenient work schedule: mainly from 10 am to 8 pm, which allows people to make purchases even after work.
In large settlements there are several shops located in different parts of the city:
- In Vladivostok, the V-Laser store is presented in three “copies”: on 52A Okeansky Prospekt (this large hypermarket is open from 9 to 21), on Tramvaynaya, 12A, on Russkaya, 5 and Borisenko, 1.
- In Khabarovsk , V-Laser is also represented by three stores: on Shelest Street, 112A, Trekhgornaya, 80 and Voroshilova, 35V.
- In Komsomolsk-on-Amur, V-Laser has 2 stores: 39 Lenin Avenue (Singapore Shopping Center) and 56 Kirova Street (Vybor Shopping Center).
- Two V-Laser stores in Ussuriysk operate an hour longer than usual: from 9 to 18. Their addresses are: Lenin Street, 113 and Nekrasova, 252.
Soon it is planned to open a new V-Laser store in Krasnoyarsk.
Instead of a conclusion
So, what is worth remembering when making a purchase in stores of the V-Laser network (as, in fact, in any other household appliance store)?
- When ordering in the online store it is better to choose pickup. Why? Because you can come to the store, inspect and "feel" the goods and only then proceed with its registration and payment. And you can order delivery directly from the store.
- Before paying for the goods, do not neglect their inspection. It is better to detect a malfunction in the store and refuse to purchase, than then contact the service center.
- Feel free to ask the consultants for something, because their job is to answer your questions.
- Web reviews should not be blindly trusted. Nobody canceled the "black" methods of dealing with competitors, and besides, nobody checks the authenticity of reviews.
- Keep warranty documents and make sure they are filled in correctly at the store.
- Do not try to repair a broken device yourself, otherwise the warranty will be removed automatically.
- Get ready to wait for delivery. The courier calls back about an hour before he arrives at your home. Do not go far, because he is not obliged to wait for you.
- After receiving the goods, unpack it and inspect for damage. Do not sign the acceptance certificate before the inspection, otherwise you by default agree that the goods were delivered intact.
Well, that’s all. Approach shopping with a sober head. We wish you a pleasant shopping and long service of new household appliances!