Company values are a set of standards, norms, criteria and beliefs that influence the behavior of an organization employee. Of course, they are the core of corporate culture. The corporate values of the company become the link that unites employees of various ranks and departments, creates a unity of views and actions and allows the organization to achieve its goals. To do this, they must be divided, cultivated and declared by the management of the company and its most respected employees. The values of the company, which most employees of the company adhere to, determine a set of criteria by which they form a judgment about any employee as an individual.
In the organization, they play the same role as morality in society, they enable it to exist and develop. In this regard, it is true that a company where the company’s values are defined only formally will become unviable in the long run. In order for an employee to be genuinely imbued with values, they must comply with his own social aspirations, moral standards, and an understanding of the personal direction of development.
Any employee in the total set of values takes his personal position, which changes over time in the process of interaction between people. It should be understood that not all company values, even accepted by a person, can eventually become his personal. Recognizing the value, treating it positively is not always enough for it to become a personal norm and rule. But despite this, the management of the company must carry out systematic work on the formation, communication and clarification of the organization’s values, involve the employee in activities related to their implementation.
As a rule, the values of the company, examples of which are given below, are things that are understandable to most people. Something complex and ambiguous may not be accepted and understood. If you look at the ethical codes of large well-known corporations that are serious about this issue, you can often find concepts such as responsibility, self-criticism, honesty and openness, a friendly attitude towards employees and customers, determination.
It is very important to understand that any established organization has its own values, regardless of whether its top management is engaged in their formation or not. Therefore, in order to meet the strategic goals of the company, this work should be done, but at the same time, prevailing informal norms, rules, criteria, traditions should be taken into account. One of the optimal ways in this work can be the establishment of a certain framework for the existing informal systems, their soft correction in the right direction, without revolutionary upheavals, prohibitions and repressive actions. This work should be preceded by a deep analysis of the existing informal system of values with the involvement of specialists, and the desired result should be moved gradually, covering all levels of the organization.