Beer and soft drinks are popular in Russia. According to statistics, an increasing number of Russians choose domestic brands. This is due not so much to the crisis as to a change in consumer priorities. Buyers are more interested in local companies and piece goods that meet domestic traditions. The Russian brand without foreign capital is Ochakovo, a producer of beer, soft drinks, low alcohol cocktails and wines.
Ochakovo - a group of companies under a single brand
Ochakovo Group of Companies is represented on the market by the following enterprises:
- breweries in Krasnodar, Moscow, Penza, Tyumen;
- agricultural land on which raw materials are grown and processed for production needs;
- own vineyards and wine production facilities;
- beverage production potential: 260 million decalitres per year.
From the beginning to the present day
Ochakovo (brewery), was launched in 1978, on the eve of the Olympics. The purpose of the enterprise was the production of drinks for athletes. The first drink bottled at the plant was Zhigulevskoye, Barley Ear, and Stolichnoe. Since 1979, production facilities have replenished with the lines for bottling soft drinks Pepsi, Fanta.
The company passed into private hands during the formation of a market economy in Russia. The Ochakovo concern, since its inception, has always been 100% domestic and has not sold a single share of the enterprise to foreign companies during its existence. In practice, this is the last bastion of the Russian business in the beer and soft drinks market, since the entire given segment was purchased by foreign giants, and private brewing companies account for only a small fraction.
Products
Over the entire period of work, the Ochakovo group of companies has developed, implemented and produces the following list of products:
- vodka;
- wine;
- beer;
- low alcohol cocktails;
- juices;
- water;
- mead;
- kvass.
In total, the assortment of the company includes seventy types of products that are produced by the Ochakov brewery. Ochakovo is a synonym for quality and customer care. The production uses only natural ingredients and raw materials, which is confirmed by certificates, laboratory studies and the company's philosophy.
Traditional soft drinks
Ochakovo (a brewery) has become a leading producer of kvass brewed according to traditional Russian recipes. The secret to healthy homemade kvass is double fermentation. Own starter formulations created at the enterprise allow to produce a line of natural fermented drinks. The most popular throughout the Russian Federation is the dark Ovakov kvass, made according to the classic recipe. This healthy drink occupies the lion's share of the consumer market of kvass in Russia.
The produced line of fermented drinks consists of 4 names of kvass and one name of mead under the general brand name Ochakovo Brewery Ochakovo. Products are manufactured under individual brands:
- kvass branded “Ochakovsky”;
- Kvass for children “Kvasenok”;
- traditional kvass “Russian kvass”;
- white kvass “Family secret”;
- Mead "Mead M".
Beer
From the moment it was created to the present day, the main product of the company is beer under the auspices of the Ochakovo brand (brewery). Since the summer of 1980, Moscow has received at the enterprise not only traditional beer brands, but also beer with new tastes and characteristics. A total of 11 brands of beer are produced:
- "Zhigulevskoe". Welded by classic technology.
- "Zhiguli special party." Beer created using the technology compliant with the USSR GOSTs is not pasteurized.
- Barley spike. Beer with a classic recipe, restored by the specialists of the plant.
- Ochakovo, the company's specialty beer. Available in the range: “Ochakovo Original”, “Ochakovo Classic”, “Ochakovo Special”. Natural additives give each brand of beer a special taste.
- "Capital Double Gold." Premium brand, the recipe of which was developed for distribution among the Soviet elite. Today, the "deficit" is available to everyone.
- "The secret of the brewer." Beer recipe repeats German traditions and beer production technology.
- "Tow". New production - light beer, with a delicate aroma of hops and a pleasant aftertaste.
- Altstein The Bremen beer recipe is simple: malt, water, hops. But the ingredients are of the highest quality, which is why the beer has a pleasant taste and is easy to drink in a good company.
- Halzan. Another new concern, which is designed for the general public. It has a bouquet of fresh aromas and a pleasant aftertaste.
- "People". Affordable drink with the characteristics of quality beer. Low cost is achieved by the absence of advertising costs.
- Radler A beer drink consisting of parts of beer lager and natural juice is suitable for lovers of light beer with an original taste.
Low alcohol drinks and cocktails
Ochakovo Brewery in Moscow offers cocktails lovers an assortment of drinks based on natural ingredients, without the addition of preservatives and preserving the classic taste. The concern produces 5 types of cocktails, some have different tastes:
- "Gin and Tonic", "Gin Grapefruit";
- Sidor
- “Vodka-lemon”, “Vodka-cranberry”, “Vodka-currant”;
- Classic Mojito, Strawberry Mojito;
- "Straight".
Soft drinks and juices
In order to disseminate the ideas of a healthy lifestyle, the Ochakovo company encourages fellow citizens to consume more natural juices and healthy non-alcoholic cocktails, as well as clean water. For this, the concern’s specialists produce bottled water, fruit and vegetable juices. Under the leadership of the Ochakovo brand (brewery), branded shops offer an assortment of five types of drinks, as well as two positions of natural juices:
- Houdini Juice, Juice Tim. Available in glass and PET packaging, juices are made from fruits, vegetables or mixtures. The absence of preservatives, high nutritional characteristics, natural ingredients make them indispensable for baby food.
- Vegetable pickle "The Secret of Hippocrates". A natural fermented product is useful in everyday life and will help after a stormy feast.
- "Mojito Cocktail is refreshing." A non-alcoholic version of the popular cocktail, and the lack of alcohol makes it healthy and tasty.
- Ah! Lemonade: classic recipes for carbonated lemonades are presented in the assortment: Emerald Tarragon, Cream Soda, Sayan Secret, Pear Orchard, Extra-Citro. These products will appeal to adults as a memory of childhood, and children as tasty and healthy drinks.
- Juice Tim, a carbonated drink with natural juice. It has several flavors: “Orange + Ginger”, “Orange + Mango”, “Orange + Carrot”.
- Water "Radiant" - from artesian springs Foothills of the Caucasus. Perfectly balanced composition of natural water. Available in two versions: still, carbonated.
Wine
The Ochakovo group of companies includes the Southern Wine Company, which grows grapes on its own plantations and produces wine from it. Ochakovo (brewery) offers lovers of quality wine an assortment of dry and semi-sweet wines:
- Dry UVK wine: “Muscat”, “Muscat Viorica”, “Saperavi”, “Chardonnay”, “Cabernet”, “Traminer”.
- The Southeast European Wine is semi-sweet: Saperavi, Chardonnay, Cabernet, Muscat Viorica.
The main advantage of the Ochakovo group of companies is their love for their work, concern for the health of the nation, the release of quality products and the desire to make the country prosperous.