Recently, the production of beer is considered extremely profitable from all points of view as a business idea. However, before you begin to implement it, you need to make as detailed a analysis of this market segment. What does it mean? You have to collect information about the products, the capabilities of your potential competitors and, of course, about what your future customers lack. Without such an analysis, even the most elaborate business plan may not bring the expected results.
Business Idea Assessment
As for the areas in which you can try your hand, it is best if you can establish the production of "live beer": real, without preservatives and flavors. Despite the fact that this drink is highly respected in our country (and “admirers” can be found almost at each entrance), the shortage of truly high-quality beer is very acute.
Search for premises
Of course, the production of beer can be arranged at home and produce a drink in small batches, but this is unprofitable. Therefore, you need to focus on finding a room whose area will be sufficient to produce beer in volumes of 100 liters per day or more. At the same stage, it is worth meeting with a lawyer to discuss the registration of your case.
Raw material purchase
The production of beer according to the classic recipe includes two main ingredients: hops and malt. Malt, if desired, can be made independently or purchased. Here you should think about the container in which you will supply the finished product. Traditionally, barrels or plastic containers are used for live beer.
Equipment
Among other things, you will need brewing equipment. You can purchase a ready-made kit or buy everything you need separately. The list of necessary items will include such devices as a malt crusher, filtering, hydrocyclone, hot-water and mash-worting machines, a heat exchanger, an electric steam generator, a pump for mash and wort, hot water. Additional costs will be required to purchase pumps for ready-made and young beer, a refrigeration unit (it should be equipped with an ice maker), yeast tanks, control and control panels, as well as fermentation tanks.
Staff
You will need several specialists who will be responsible for the production of beer: technologist, freight forwarders, promoters and others.
We summarize expenses and evaluate profit
If you calculate all the costs that you will need in order to set up beer production, this amount will be approximately 2 million rubles. However, one should not be afraid of such large investments: the project is able to fully recoup itself in 25 months. A huge role in this will be played by the fact that beer is not considered an alcoholic beverage, and therefore you can freely advertise your products on television, on the Internet and in print media. By offering really tasty and high-quality beer, you will very quickly earn an impeccable reputation.