Many owners of retail stores leave price tags for goods without proper attention. And completely in vain. We list the most common mistakes made during their execution.
- 1. The price tags for the product are illegible.
In small stores, they are attached under the goods, which are placed on shelves located at a decent distance from the counter. Moreover, the name and cost of the goods are written with a pen. Such a price tag can be discerned only with inhuman abilities, or, in extreme cases, binoculars. A person, not seeing the price, tries to avoid making such a purchase and leaves the store with nothing. The same mistake is made by sellers by printing product information on a printer, setting the ink saving mode. The letters are pale and not bright. Best for design is a program for creating price tags.
2. Poor lighting in the room.
Sometimes, going into a small store, one is faced with the fact that the price tags for the goods are very poorly lit. It is simply impossible to read information about products of interest. We have to carefully examine it, looking for the angle of inclination at which the price tag will not shine.
3. Separately hanging prices.
This is usually found in grocery stores. On the refrigerator, littered with all sorts of different goods, a price list is attached. Of course, in principle, this is nothing wrong. It is much more convenient for many to view the information on it than to look at the
name of the product and its price under fogged glass. But! People are still used to perceiving goods visually. Therefore, it is not very convenient when you have to first choose products, and then stand and look for their value for a long time. It would be much more effective if the price tag were attached to the product, and in addition would be duplicated on the list of items.
4. A messy bunch of price tags attached to the wall of the refrigerator.
This is a common mistake made in large, and not very large, supermarkets. Here is a refrigerator with the goods neatly laid out in it. And everything is laid out, as it should be: neatly and in assortment. But trouble with price tags, at least grab your head! They are stuck on the wall of the refrigerator completely carelessly, chaotically, and even covering each other. And then tell me: what is this so doing the administrators of the trading floor that they do not see such a mistake? Do they really think that people will look at and disassemble something? In the best case, the buyer will grab the product that he will first fall into the hands of, and in the worst case, he will leave without buying anything.
The design of price tags has its own basic requirements, and do not neglect them:
- the written should be well and clearly visible to potential buyers.
- the price, like the name of the product, should be highlighted, but somewhat brighter.
- Promotions, discounts and gifts perfectly attract attention and encourage you to buy, so such price tags for goods should differ from ordinary ones.
Tip: be sure to walk around the store and look at the price tags through the eyes of your future customers. Like? Then you will succeed!