In today's fast pace of life, modern people often do not have enough time for a normal diet of homemade food. Therefore, people are so used to snacking on fast food. But fast food should not only satisfy hunger, but also bring pleasure. Therefore, there are many recipes for hot dogs, hamburgers, burgers. Despite much competition, the burger sale business can generate good monthly income, as the food industry is in demand and is developing rapidly.
Burger Story
Previously, it was impossible to imagine that an ordinary burger in a bun could gain such frenzied popularity among representatives of all walks of life. In 1904, the burger gained fame at the St. Louis Fair. But only thirty years later became a gastronomic symbol when Walter Anderson from Kansas founded a chain of eateries called White Castle Hamburger.
Every day, this gastronomic product was gaining more and more popularity, most people wanted to repeat its recipe. It was then that the first thoughts on how to open a burger room began to arise among entrepreneurs. So how to make money on burgers?
How to open a burger?
Like any business, the burger must be opened with the official registration of entrepreneurial activity. How to open a burger in your city and what needs to be done? First you need to solve the problem with the form of entrepreneurial activity: IP or LLC. Most of those who opened the burger, choose the form of the enterprise IP, because a small catering establishment does not have such large financial turnovers. For a burger, it is best to choose a tax system - a single tax on imputed income (UTII).
The process of opening an IP is very simple. First you need to contact the department of the Federal Tax Service (FTS) with a copy of an identity document, write a statement, pay a state fee of 800 rubles. It is also necessary to choose the type of activity in the classifier of OKVED. For burger, you can select the following activity types:
- 56.10 “Restaurant activities and food delivery services”.
- 56.10.1 "The activities of restaurants and cafes with full catering, cafeterias, fast food restaurants and self-service."
At the end of the registration procedure, the employees of the relevant body issue a certificate of PSRN, which indicates the status of individual entrepreneurs.
Documents required to open an institution
How to open a burger so that there are no problems with government bodies? To do this, you need to choose a room that will successfully pass all sanitary inspections. It is necessary to collect a package of required documents for unscheduled inspections. At the request of the authorities, as a rule, it is necessary to produce the following documents:
- certificate of OGRN;
- safety magazine;
- TIN certificate;
- certificates for decoration with the necessary requirements of SES;
- verification documents of instrumentation and measuring utensils;
- agreements with the SES and the fire service;
- an agreement with the energy conservation and sewer services;
- an agreement with the LCD for garbage collection;
- agreement with the tenant and contract with employees.
Burger organization in a small town
As a rule, in a city with a population of up to one hundred thousand people there is a small selection of establishments of good fast food. Therefore, opening a new, fashionable burger, you can attract a lot of attention from the spoiled residents of a small town. A big plus of such settlements is that there are practically no worthy competitors in this business. The answer will only be in the affirmative to the question: is it worth opening a burger in a small town? But in order to open a business, you must first calculate all the pros and cons.
How to open a burger: a business plan step by step
During the development of the business plan of a restaurant with fast food, it is necessary to distinguish the target group of its customers. Most of the visitors will be students and schoolchildren, so the food should be not only tasty, but also affordable.
How to open a burger? Detailed instructions include the development of the following items:
- The concept of the institution. At the very beginning, you need to develop the concept of your restaurant and hire design specialists so that they realize the plan.
- Search for a room for a burger. The room for the hall should not be less than 70 square meters. It is desirable to create a restaurant in the city center, in a place with a lot of traffic.
- Preparation of the premises and invitation of special public services to monitor the implementation of all points of requirements. At the opening of the burger, it is necessary to pass an inspection by the sanitary-epidemiological service and the fire inspection.
- Recruitment for the institution. All employees must have health books. At the initial stage, you need to hire: brew, two workers in the hall and a cleaner.
- Advertising campaign. The most important point for ensuring quick payback of the enterprise and profit. For the promotion of the institution, you need to correctly think through an advertising company. The institution must have its own website, on which the menu is provided, and all the services of this institution are listed. When providing delivery, there should be a form on the institution's website to fill out the order. It is advisable to advertise the institution on social networks.
Burger Equipment
When choosing equipment for the premises, you should adhere to the concept of the institution. In order not to miss any minor nuances, you need to make a list of necessary things:
- purchase chairs and tables according to the design;
- order a bar counter and bar furniture;
- develop and order an outdoor sign;
- purchase or make an order form for employees;
- set an alarm and video cameras;
- buy kitchen equipment.
When choosing equipment, it is advisable to focus on models of reliable and trusted manufacturers.
Restaurant menu
The tastier and better the food in the burger, the more profit the institution will bring to the owner. To ensure a variety of menus, they usually use a lot of vegetables, seasonings, sauces and, of course, good quality meat. Since the contingent of the institution will be very different, the dishes should also be varied. Therefore, it will be a big plus if, in addition to burgers, salads and French fries, the menu includes vegetarian dishes, dishes for children and people with diabetes.
How much does it cost to open an institution?
How to open a burger? Will the business be profitable? How much does it cost to open such an institution? How to open a small burger? Of course, this business is profitable, but provided that there are a small number of competitors on the market with a similar business concept. Open a burger from scratch can cost about 5-10 million rubles, which already includes all the costs for the payback period of the business. At the initial stage, you won’t be able to make money on fast food. First, the profit will be about 30 thousand rubles. per month. But with the right approach and a well-thought-out advertising campaign, income can be increased two to three times. The payback period of this business is about two years. For a small town, these are pretty good indicators. Therefore, it is advantageous to open a burger from scratch, investments relatively quickly pay off.
Required Investments
The financial plan in the first stages includes a lot of costs, but this business is good because you can invest in it gradually. You can start with just a few types of burgers and a few drinks. Initial investment in rubles:
- about 420 thousand will make up equipment costs;
- about 40 thousand rubles - payments to staff;
- the cost of consumables will be somewhere around 20 thousand;
- rental of premises - about 50 thousand
The total amount of initial costs will be approximately 530 thousand rubles.
Useful tips for entrepreneurs
In order to receive a steady income and not violate legal norms, a newcomer to the business needs to know some of the nuances of his business. Some helpful tips for budding entrepreneurs include:
- obligatory registration of the cash register in the tax service;
- cooperation exclusively with reliable food suppliers;
- the presence of features in the institution, features that distinguish it from competitors;
- at first it is necessary to gain the trust of the client, to interest visitors, including potential ones;
- arrange the room so that the interior looks interesting and not piled up;
- waste management should be considered.
Business marketing
One of the main aspects of opening a fast food establishment is marketing. If an entrepreneur decided to open a franchise institution, then at the initial stage he will be accompanied by a company providing a franchise. This is one of the easiest options for starting a business. But businessmen who decide to embark on an independent voyage need to develop their own logo and brand so that customers can easily remember the institution.
The most powerful marketing tool today is the Internet. Now many people are looking for a restaurant through the Network, read reviews about the institution and order delivery. Therefore, when you open the burger, you will need to make a local press release, launch a special offer for customers who visit the institution on the opening day. A big plus will be an invitation to the opening, free tasting of dishes, attracting the attention of the media and food bloggers.
Another good solution to attract new customers is to create a loyalty program with coupons and cumulative discounts (this will make the client return to the restaurant again). You should always remember about additional services (for example, home delivery of food). Perhaps for an even larger income, a take-away restaurant concept should be developed.
Summarizing
There are many risks in this type of business, such as fast food. These risks can begin, both with negative customer reviews, and with inspections and fines of the SES. The burger owner needs to pay great attention to the quality of the products and the shelf life of the food. One case of poor-quality food can ruin an entire business. Satisfied customers bring money to the institution.