In addition to the traditional meaning of a particular profession, there is always an individual definition for each company. This applies to any position and specialty, and especially those related to intellectual work.
If we talk about the position of "advertising specialist", then it can be interpreted in different ways. The responsibilities that it will include largely depend on the breadth of understanding of advertising by company management.
Advertising and work with intermediaries
In the countries of the former Soviet Union, very often advertising is not perceived as a serious area. Of course, it is not included in the marketing part, and for this reason, the advertising specialist is only a link between the advertising service contractors and the company management. Often, his duties include placing timely orders for the manufacture of branded souvenir or gift products, maintaining related documentation, advertising in the media.
Formation of a marketing department
When a company is faced with a high level of competition, it begins to realize that there is a need to develop advertising strategies, conduct special research and more targeted activities. In this case, a marketing department is formed , which includes no more than 15 employees. A marketing specialist carries out desk and field research and establishes public relations. But many professional aspects of marketing are solved through intermediaries in order to minimize the staff of the department. The choice of companies that will be engaged in promoting the network or creating television advertising, mainly depends on the financial capabilities of the company. Priority is placed not on the quality of execution, but on the optimality of the ratio of price and professionalism.
Marketing department
Companies that achieve a certain level of maturity and understand the importance of marketing in their activities create a specialized
structural unit. Such a department can include a huge number of employees with a wide variety of professions. In advertising, they focus on corporate identity, professionalism and compliance with the preferences of the target audience. In this case, an advertising specialist can be involved in a full range of
marketing activities, as well as in his specific field. Intermediaries are used only for placing an advertising message or for parallel work in order to increase the speed of its implementation.
"Advertising Specialist" is a very popular profession in our time. Today, in the age of high technology and wide opportunities, it is becoming increasingly difficult for companies to compete solely due to product quality, as Good materials and equipment are available to everyone. Therefore, the main struggle is for the consumer, psychological methods and principles are applied. All this obliges people working in marketing to constantly develop and improve their skills and abilities.