Effective product presentation leads to a sharp increase in sales and maximum customer satisfaction. In order to increase sales, you need to know the motives that drive the potential buyer. It is known that each product is released for a specific target audience.
The age of potential buyers, their social status, gender, and education are taken into account. However, it is better to find out the client’s intentions based on a slightly different classification - from motives. There are five main things that a person is guided by when making purchases. The first of them is almost unreported. This motive is called desire. He is one of the strongest. Therefore, when a person really wants to have some kind of product or product, he will agree with the price and other conditions. Often this motive is combined with others.
The second motive that effective sales technology must take into account is prestige. It is his thirst that is often combined with the first stimulus - desire. When a product is presented to such a client, in no case should it be said that the product has a low price. It is extremely important to show the uniqueness of the product, to say that it is exclusive. You can even mention that the product is very expensive. Typically, customers of this kind are not afraid of the price. They truly fear only mediocrity.
The third motive is the opposite of the second. It is about profit. It is here that it is worth mentioning that the product is inexpensive, high-quality and can bring benefits, additional income. Here you can mention the various promotions in which the buyer will participate, as well as discounts. Often the presentation of the product in this case includes various gifts.
The fourth motive that guides so many customers is comfort. During the sale, you must tell such a buyer how convenient he will be in a new car with advanced functions, how comfortable this particular chair is, or how good he will feel in this model of jacket. The desire for comfort is inherent in so many. These may be people of different positions, from different social strata.
The fifth motive is the foundation for most people. Of course, they can acquire on the basis of the other four, but this one is the oldest. It is called a sense of security. When the presentation of the product for the client takes place, we can mention the environmental friendliness of the purchase and its safety. It can be emphasized that the product will protect. It all depends on what kind of product in question. During the presentation, it is important to find out what really matters to the client. People do not buy things or products, every good seller knows this. People buy emotions, a sense of security, comfort, prestige. Each consumer has its own motive, and some of the buyers are not aware of it. An experienced qualified trader will intuitively see the lever that will cause the purchase.
Physically, most people see that the purchase was completed when the customer paid the money. However, the act of exchange does not occur at this moment, but when the buyer is satisfied. He receives what will give him the necessary sensations, and the seller - compensation in the form of cash.
Each client has his own interests. Therefore, for an effective sale, you need to know the psychology. Despite the fact that there are not so many incentives for people to buy things, each individual is unique. His needs can be much more complex than he imagines. Sometimes a motive for status may be a desire for security. After all, that which is expensive should undoubtedly have excellent characteristics. Also motives can be combined. For example, the desire for comfort may be a continuation of the desire for safety. All this must be taken into account when the presentation of the product takes place.