In 2020, the Moscow Jewelry Factory will celebrate a century of activity. The opening of the enterprise took place in 1920, when the enterprise was called an artel, where hereditary jewelers worked. MUZ never changed the scope of activity, only the war years, production facilities required re-equipment for the production of defense products. Today, the company is an industry leader and trendsetter in jewelry fashion. The enterprise produces jewelry made of precious metals and natural stones in a classic and innovative design.
Short story
The founders of the Moscow Jewelers artel in 1920 were immigrants from the workshops of K. Faberge, I. Khlebnikov, P. Ovchinnikov and other famous jewelry houses. Over the years, the community of professionals has produced popular products from filigree, decorated with grain, enamel. In the early 60s, private owners' artels were gradually reorganized into state-owned enterprises, so the Moscow Jewelry Factory was formed, and the time of glory came for the craftsmen. Buyers began to pay more attention to authorship of products.
Until the 50s, mass production of jewelry from filigree with ornamental and semiprecious stones was established. Silver or brass served as the metal in the compositions; costume jewelry occupied most of the items. With the outbreak of war, the factory produced products for the front, almost all workers went to the front.
After the war, the Youth Music School revived the traditions of jewelry and created amazing jewelry from Ustyug silver. The assortment was replenished with brooches, filigree earrings with malachite, and began to produce glass dishes with silver trim. In addition to malachite, jasper, opal, lapis lazuli, chalcedony, agate and other jewelry minerals were used in the works.
In 1971, on the street Nagatinskaya built a new production complex of the Moscow jewelry factory. The move began in 1974, and the company began operating at full capacity after three years. They installed modern equipment in workshops and workplaces, equipped with the best tools. The company focused on the production of gold and silver jewelry with inserts of precious and semiprecious stones, the production of dishes, nickel and chrome bracelets for watches was launched, and orders were made by official applications from the government. On the occasion of the 40th anniversary of Victory in the Great Patriotic War, in 1985, the Moscow Jewelry Factory completed an order for the assembly and partial decoration of the orders of the Patriotic War of two degrees.
In the early 90s, the factory produced only jewelry made of gold without inlaid with stones. In parallel with mass production, active work is underway to develop new areas, design models with emeralds, diamonds, sapphires. During this period, a global reorganization takes place. In the design bureau, several artists are working on the creation of exclusive jewelry, some artists are focused on modeling products for mass production.
By 1991, many processes at the plant were automated. MUZ is the only company in the country that is engaged in gilding, chrome plating, silvering, anodizing dishes and cupronickel frames for dishes. In the same period, MJZ became part of the Ruiz international holding, which combined all the diamond processing chains from mining and cutting to creating jewelry and selling in its own chain of stores.
In 2006, a jewelry manufacturing complex was launched in Perm, built specifically for the Youth Music Hall, and in 2009 a new type of trade was established - the sale of certified diamonds in the retail network. In 2014, the production of MYuZ received the international quality certificate ISO 9001: 2008. Today, the plant is a powerful, rapidly developing enterprise. The retail retail chain in Russia is represented in 90 regions of the country, the number of stores exceeds 300 sites.
Products
Moscow Jewelry Factory produces a range of products, numbering more than 15 thousand items of jewelry made of gold and silver, namely:
- Rings (wedding, with stones, male, female).
- Earrings (including with precious stones).
- Bracelets (male, female).
- Pendants (gold, silver, precious and semiprecious stones).
- Necklace (gold, silver, natural stones).
- Chains (male, female).
- Hairpins and brooches.
- Jewelry for piercing.
- Crosses are underwear.
- Clips and cufflinks.
- Headset jewelry in several collections.
- Jewelry frames (rings, earrings, pendants).
- Certified diamonds.
- Exclusive products.
One of the innovations that has pleased many consumers is the diamonds of the Moscow Jewelry Factory. Customer reviews say that such a purchase is an excellent investment of available funds. Investing in precious stones is also good because there is a choice of faceting, shape, size, there are no restrictions for future use. In addition, MJUZ offers molded frames for the purchased stone, as well as the opportunity to make an individual order and get a piece of family decoration.
Commercial network
Trading floors of the Moscow Jewelry Factory can be found in all corners of Russia, in the near and far abroad. In total, there are more than 300 units in stores, and the network is constantly expanding. Points of sale are located in accessible, with high consumer traffic, places, have a single branded design and a wide range of mass production.
In addition to stores of relatively small sizes, MUZ invites buyers to jewelry centers. These stores are distinguished by large areas (from 1200 m 2 ) and a wide range of jewelry from mass to exclusive models (more than 20 thousand items). The company constantly holds promotions, presentations and sensitively monitors the wishes of customers. On average, commodity items find their buyer for 3-9 months, which indicates high-quality marketing and communication with consumers.
Why choose MUZ
Many generations of buyers consider Moscow Jewelry Factory to be a reliable enterprise. Reviews of regular customers tell us about repeated purchases of jewelry in the network of music school in various cities of Russia. Most buyers are confident in the quality of the products, as evidenced by the long-term wearing of rings, earrings, chains. Some consumers, to eliminate all doubts or, conversely, to confirm suspicions about the quality of the purchased jewelry, turned to independent experts.
There is not a single indication of consumer fraud, all the quality characteristics indicated in the passport, on the tag and the guarantee of the goods exactly coincide with the expert assessment. A vivid confirmation of this is the reviews about the products of the Moscow jewelry factory, left by customers a few years after buying jewelry. They say that for many years of intensive wearing of jewelry, it did not change its appearance, gold did not fade, any spots did not appear on it, stones did not fall out and also did not change their characteristics.
Consumers left many positive arguments in favor of the Moscow jewelry factory. Reviews from jewelry lovers claim that throughout the history of the enterprise there have been ups, but there have never been catastrophic falls. Products changed depending on economic conditions, but even in times of recession and difficulties, the company’s administration never went to deceive buyers, trying to sell goods with false promises. Many believe that the best traditions of quality and respect for work have been preserved at the plant.
What are good gold items
For many buyers, jewelry made by the Moscow Jewelry Factory has become their favorite item. Reviews of gold products with positive reviews talk about a balanced price-quality ratio and a huge selection of models in any store network. Consumers also like the opportunity to choose jewelry in accordance with their tastes - the plant offers both classic and modern jewelry designs.
Reviews of the gold jewelry of the Moscow Jewelry Factory with approving comments tell about the conformity of the test, confirmed by third-party expert evaluations of the purity of the metal used in the product. It is noted that the decorations are made very carefully, there are no sharp edges, the stones hold steady in the mounts. Today, white gold is in great demand. Products from this type of metal are presented in the MUZ stores in a wide range from modest, everyday models to collectible, exclusive works of art.
Weddings and engagements are held quite often, these rituals are accompanied by the obligatory presence of rings, and are sent to the stores of the Moscow Jewelry Factory for them. Wedding rings generally received good reviews from consumers. There are no complaints about the characteristics and quality of the metal, but complaints have been written on a narrow range.
Rings inlaid with stones, a huge amount is offered. They are made of white or yellow gold, in a combination of metals, stones, interesting shapes and various thicknesses. But there are very few simple forms devoid of encrustation with precious stones, and they are all very similar to each other. Buyers felt that the choice of classic wedding rings is limited.
When gold is not a joy
The Moscow Jewelry Factory received customer reviews about the quality of gold products with claims for not always good decoration, poor fastening of stones in jewelry, sale of earrings and bracelets with defective clasps. Customers shared their opinion that the quality of jewelry is gradually declining.
One comment says that the customer decided to purchase another piece of jewelry for the ring. The ring was bought several years ago, but the classic design of the jewelry allowed us to count on the opportunity to pick up a harmonious pair in the form of earrings. Comparing the quality of products of modern production and her jewelry, she came to the disappointing conclusion that with a huge selection of models, the quality was badly damaged. There is noticeable negligence in the processing of small parts, weak fastenings between parts of jewelry and much more.
Many consumers choose jewelry made of stones and gold. Moscow jewelry factory received moderate reviews about the quality of the metal itself. Claims to metal in products are practically not found. It was not noticed that the decoration changed color or stained. All claims of consumers come down to a drop in quality in small details, but they make the product sock, beautiful and desirable. It is unlikely that stone falling, the loss of pendants or cracks in the rings at the sample site can be liked.
Many buyers, perhaps, would come to terms with unpleasant impressions if the after-sale service was at its best. Unfortunately, these services turned out to be a weak link in the holding's work. Some clients agreed to repair their favorite jewelry without undue persuasion or belief, but after receiving the product back and putting it on just a few times after resuscitation, the situation returned to normal - the castle became weak or a stone fell out. But repeated repair is already a clear sign of marriage, it was especially annoying that the subsequent repair was carried out already at the expense of the consumer. Almost no one managed to return the product to the store and get a refund.
Quality and beauty
Moscow jewelry factory received reviews with positive ratings about the quality of jewelry from many buyers. They claim that they have been using MJU jewelry for several years and during this time they have not undergone any negative changes. Even thin chains with constant wear do not break, they withstand moisture tests, random jerking or weighty pendants.
The flattering reviews for gold items were received by the Moscow Jewelry Factory. The opinion of buyers who have experienced earrings, brooches, bracelets and rings in extreme conditions and constant operation, is that the factory quality is beyond praise and fully lives up to all promises. Customers believe that they paid a high, but adequate price for their jewelry.
Owing to successful purchases in the past years, many prefer MUS stores to other jewelry manufacturers. Perplexity is sometimes expressed about the address of the manufacturer. On many tags, the country of manufacture of the goods does not appear to be Russia, although production complexes are located in Moscow and Perm. This is due to the fact that the holding is a developer of mines in different countries, and it is much simpler and cheaper to organize the processing of stones and the manufacture of jewelry directly at the place of extraction. Quality control and the entire production cycle are Russian.
About quality - negatively
Both white and traditional gold are in demand among buyers. The Moscow jewelry factory received reviews on jewelry made of this metal with unflattering reviews for service and after-sales service. Some consumers, having made a pleasant purchase or received a precious gift, were very disappointed. Some said that after trying on earrings for the first time, it turned out that the clasp on one of them does not snap. In this situation, most buyers considered it reasonable to return the purchase to the store. As it turned out, the management of the company and each outlet individually have a different opinion on this.
According to the victims, jewelry after lengthy proceedings was accepted by sellers for transfer to examination or an alternative option was offered - product repair. Few people liked this approach to solving the problem, especially since sellers lost politeness and restraint in communication in a conflict situation. Some consumers agreed to the examination, but still received a refusal to refund the amount spent.
Cases when the buyer lost a stone due to a poorly fitted frame and went to the store with claims were resolved by the same algorithm of actions on the part of the seller. It was especially disappointing for the part of consumers who lost a precious diamond, sapphire, emerald - the cost of the entire product upon return was estimated as scrap, which entailed large material losses and amounted in part to a bad image of the Moscow jewelry factory.
Customer reviews about quality in such cases are sharply negative. And surely they could have been avoided if the control service didn’t miss such products or the sellers more actively insisted that the buyer at the counter carefully check all the details of the jewelry before paying at the box office.
To the store as for a holiday
Customers massively left feedback on stores. Moscow Jewelry Factory has three hundred trading floors in many cities and several countries. Consumers believe that the design of stores reflects the direction of activity. All jewelry can be viewed first through the counter, and for close acquaintance and substantive examination or fitting, sellers put their favorite option on the counter.
The buyer has access to mirrors, the ability to put on his favorite jewelry, see the fastening of stones, fasteners, the hallmark of the plant, read the certificate, read the warranty conditions, product passport. In most cases, sellers give detailed advice on any issue of interest, which adds to the popularity of the Moscow jewelry factory. Customer reviews talk about the friendliness of the staff, the desire of sellers to provide all possible assistance in finding the best purchase.
Regular customers enjoy discounts and participate in discount programs. Opening opportunities allow you to make more expensive purchases and always be aware of new arrivals. Some of the buyers, leaving a description of their impressions, personally noted the sellers who gave professional exhaustive consultations, were able to find a common language with the client and provide products that fully satisfy the consumer's desire.
The buyer is not always able to get full service, such situations reflect negative reviews about stores. Moscow Jewelry Factory pays a lot of attention to training consultants, each retail outlet has its own responsibility for the staff. Some customers expressed dissatisfaction with some stores, where sellers did not pay due attention or preferred to remain silent about the shortcomings of jewelry at the time of purchase.
Negatively about the network of MPL and the production itself, consumers spoke out whose problems remained unresolved. For the most part, such stories relate to complaints about the quality of jewelry, damage, lack of response to complaints received by the Moscow Jewelry Factory. Quality reviews are emotional and full of bitterness. The purchase of jewelry, in addition to the financial component, has a considerable emotional impulse, jewelry is most often purchased for some kind of memorable occasion, presented to a loved one, and damage can cause enormous moral damage.
Work at MUZ - positive
The Moscow Jewelry Factory received employee reviews with positive recommendations for timely wages. Shop workers report that wage delays can be 1-2 days or more. Employment is carried out in accordance with all the standards of the Labor Code. I also liked that there are no other payments “in the envelope”, accruals are also transparent, the necessary taxes are paid, which is important for seniority and financial stability.
Many noted that the interviews are held at a high level and quite professionally. The promises at the recruitment stage are very tempting, but the practice is at odds with the declared prospects announced by the Moscow Jewelry Factory. Reviews from the head office staff are few. They talk about good working conditions, an excellent social package, “white” wages, pleasant bonuses and the employer's compliance with the basic provisions of the Labor Code.
What are employees dissatisfied with
Employee reviews about the Moscow Jewelry Factory company with a negative assessment talk about different difficulties in each individual store. Workers argue that in the pursuit of cost optimization, the seller at retail outlets is forced to perform a huge array of work - to deal with declarations, online trading, receiving and delivering goods, taking inventories, and fulfilling the plan for selling and receiving gold from the population. During employment, no one was informed that they would have to deal with work that was not the responsibility of the seller.
When applying for a job, a salary, a certain percentage of payment from personal sales and bonuses for the quality performance of their duties are offered. In fact, at the place of business, it becomes clear that bonuses are paid only at the request of the store director, who is interested in their own income level. All finances saved are considered the premium of the store director.
The employer also promises a specific work schedule. In fact, sellers have to go to the place of service much more often, an employee’s refusal threatens with instant dismissal. In some stores, according to former employees, an atmosphere of unconstructive competition has been created, many complain of gossip, intolerance and neglect from the authorities. Also, many felt that well-grounded claims of customers to product quality should be satisfied, but in practice they have to conflict, otherwise the employee will be fined.
The Moscow jewelry factory received employee reviews (Moscow) in 2017 even more negative than in the past period. Many felt that the enlargement of the business and the pursuit of mass production reduce quality, which has an extremely negative effect on the work of the entire retail network. The number of complaints from customers is constantly growing, but no one is taking steps to improve the quality control of jewelry produced and eliminate problems. It is believed that the fault for all the mistakes lies with the sellers who failed to convince the client that the jewelry broke after the purchase, or that the lost stone was not a reason for complaint.
Moscow experimental
Buyers quite often confuse the two production complexes MYUZ and MEYUZ (Moscow Experimental Jewelery Plant "Jeweler"). Both enterprises operate in the same industry, offer customers precious metal products with precious stones and have been doing this for almost the same number of years.
The Moscow Experimental Jewelry Factory received few reviews from consumers, but favorable ones. Buyers noted that due to the small number of stores, the jewelry purchased pleases the eye with an original design and a lack of repetition. The main specialization of the company is the production of diamond jewelry, there are often discounts on all jewelry lines, which helps the consumer to purchase more products and create sets according to their aesthetic ideas.
The employees of MEYUZ have the same problems as the employees of the Moscow Jewelry Factory. Work, feedback on working conditions, wages in both companies have common industry trends. Employees complain about the lack of professionalism of the middle management, trying to find some ways to solve problems, most often fail and quit.
What is the result
MUZ receives regular feedback from consumers who are happy to write reviews. The Moscow Jewelry Factory in 2017 received more negative reviews about its products. The number of satisfied customers has declined; more and more, words are heard about the loss of former trust in the brand.
Summarizing all the claims, we can say that customers have no complaints about the quality of stones, gold, silver and never have. All negative reviews are written about the quality of products, parts, about the decoration of metal and the fastening of stones. Also, a lot of negative has been written about the communication of store personnel and customers, which is associated with the internal policy of the company.