Despite the fact that modern search engines try to adapt as much as possible to users,
searching for information on the Internet does not become easier on this. This is because every day thousands of new sites appear on the web. And the amount of garbage that is regularly posted on the network can no longer be counted.
Relevance
Relevance is a term for the degree to which a search result matches user expectations. In other words, if the user found what he was looking for, the material found was called relevant. If not, it is called irrelevant.
Briefly about the main thing
Any modern search system has its own relevance assessment algorithms, and not only the entire site as a whole is analyzed, but each material that has been posted on its open spaces. As a result, adjusting to the requirements of, for example, the Yandex search engine , no one can guarantee the same degree of relevance to Google. Today, before you increase relevance, you have to spend a lot of time analyzing existing content. Only then can one proceed with practical actions.
How is relevance determined?
The relevance of certain information and the proposed query is determined using innovative search algorithms. They include the attitude of all keywords to the total volume of the article published on the page. When creating a page, each search engine determines its optimal percentage of occurrence. And how to increase relevance in such a way as to rise in SERP? Many people prefer to adhere to a five percent ratio of keys to the total volume of text. But it also happens that content authors face difficulties. The main problem of any webmaster is that any deviation from this ratio can lead to the page moving to ignore. In addition, a strong exaggeration of the percentage of occurrences will lead to the fact that the search engine will completely block the delivery, identifying the content as undesirable for viewing (spam).
Initially, the relevance of information was determined by a number of internal criteria, for example, the frequency of the keys in the headings, the density of key phrases in the text, meta tags, text design elements, and so on. Since sites soon appeared that were used to redirect to a promoted resource, there was a need to modernize search parameters to match relevance.
Increase relevance
Increasing relevance is not very complicated. But it requires a lot of time, and one must always be prepared for this. There are a number of recommendations to improve the relevance of the page or site as a whole.
How to increase relevance?
- Keyword Density It is not necessary to place key phrases close to each other. For one COP it is enough to place 2-3 exact requests. About the same - in diluted form. Sometimes less occurrences are required, this already depends on the size of the edited content. Generally, the larger the material, the higher the number of entries.
- Naturalness. Despite the fact that in certain cases key phrases may seem difficult to understand, it is extremely important that the phrase from the query has the most natural look in the material. Before you increase relevance, remember that materials for publication are primarily created for new guests, and not for robots.
- Use of subtitle tags . Tags h1, h2 and h3 consist of level 1 headings and a series of subheadings (2, 3). There are tags for smaller subheadings, but most often h2 and h3 are enough. Inside the registered tags, thematic headers are put, and they must contain keys. If the key cannot be entered correctly, it is better not to insert it at all, otherwise the relevance of the requests will be violated.
- Keywords in title . As mentioned above, in order to achieve optimal relevance, it is necessary to write keywords in the headings. This is done as the user most often enters a search query. After the key, or before it, additional words are put that are most appropriate in meaning. Ideally, the title will force you to click on it, interest the reader.
- Dilution and declension of key phrases. Place other phrases inside keywords, try to inflect words or use prepositions.
- Highlight key phrases with underline, bold, or italic . It is not necessary to highlight all the key phrases arranged in the text. Quite enough, and a couple of three discharge, which require mandatory attention to yourself. The most important thing is to always know the measure. Using tags, you can highlight a number of additional phrases that the reader should pay extreme attention to. Indeed, the real benefit and maximum naturalness - above all for any reader.
- Drawing up descriptions. A correctly prepared description will certainly add a lot of new site users sent from a search engine. In Google, a snippet is used (a text block with a description, which is located under the heading of the site in the SERP). Some content management systems have special plugins that can significantly help with the preparation of the correct descriptions. Before increasing relevance, remember: you need to put down the keys in the description, but here you need to know the measure. Otherwise - spam filters, ban.
Search Query and Relevance
In order for users to be sent to the site from a search engine, it will not be enough just to have presence in the search results. It is necessary to strive as much as possible to get to the very top of the issue.
Criteria that influence the position of a site’s link on search results pages are conventionally divided into two broad categories:
Already by the name it is clear that the text criteria are the characteristics of the text component of the site. At the same time, non-textual criteria are necessary in order to evaluate page links. Text information published on the pages does not play any role. Text criteria by which the relevance of words is checked are taken into account even at the stage of creating both articles and the site as a whole. Non-textual materials are available for processing after the website has been uploaded to the Internet and submitted for indexing.
Indexing Search Engines
When working with indexing search engines, it is important to remember that the search in the system begins only after the search queries are entered and confirmed. This can be a word, a group of words, a phrase, a phrase, and so on.
Very often, when entering phrases, a semantic (semantic) gap arises. The search engine is in no way responsible for what the user thinks when entering text. The user, in turn, does not see any difference between the concepts of "wrong" and "correct" queries.
As a result, before creating a specific website, you must first familiarize yourself with the form in which users most often request information that interests them on the network. On the territory of the Runet there is only one source that allows you to get reliable search queries - Yandex.Direct.
Page Relevance Check
Of course, you can do your own work on determining the approximate degree of relevance of pages by simply reading the material. But what if the site has not one page of text, but thousands or even more - tens of thousands? Self-checking will take too much time and effort. To facilitate the work, special online services have been created that allow you to check relevance within a few seconds. Not every site owner prefers to turn to them for help, because sometimes it is clear that written posts have a high degree of compliance with search queries. Nevertheless, it is better once again to dispel all doubts and breathe a sigh of relief.
The simplest method for obtaining the exact degree of relevance is pr-cy - a specialized Russian tool designed for high-precision analysis of content. The information submitted on this tool indicates everything you need: the number of keys, relevance, density of occurrences, and so on. The service is convenient, but not as much as its competitor - MegaIndex. It is intended for website promotion, but its functionality has a large number of free tools that are useful to the optimizer. Information is analyzed in two search engines simultaneously - Yandex and Google. However, this service guarantees accurate relevancy verification with minimal error.
conclusions
Relevance - this is what any optimizer and site owner should be guided by. By providing users with content that meets their expectations, you will achieve that the popularity of the project will grow steadily. Then you can not only promote your site well and efficiently, but also make decent money on it. You just need to start working, and in the future, both experience and self-confidence will come. Good luck in your endeavors.