To open a clothing or footwear store that will bring tangible income, you will have to spend a considerable budget on advertising, purchase goods in the most "fish places", pick up sensible staff and take into account a lot of nuances. If you have never worked and not been engaged in a business related to the fashion industry, then it is better to start by studying all the pitfalls of this area, but in no case do not rush into this business without preparation.
The first thing to decide is the location of your store. It will depend on which price segment your product will belong to.
If we open a shoe store, you need to be sure
determine which category of population will buy your product. An expensive model range will not be in demand in the area where low-income people or working youth live, and economy-class shoes will not suit those who are used to buying expensive things. A more profitable version of the business will turn out if several departments are represented: male, female, children's.
If we open a store in a big city, you can experiment with brands and pricing. In small cities, it is better to sell classic models at affordable prices. A store usually pays for itself in one to two years. The cost of opening such a business depends on several factors. It is necessary to take into account the area of the trading floor, the purchasing power of the district, the cost of equipment, rental of premises, maintenance of the store.
In order for your store to become a visited place, you need to conduct an advertising campaign. If the brand is new and does not have support in glossy magazines, you will have to create image advertising. If you open a shoe store without an advertising company, moreover, you do not have a large selection of positions, you can be sure that it will not pay off.
It is advisable to conduct a market analysis of your city and the region as a whole, in which we open a store. Be sure to check out your closest competitors. Try to track how good the product is, what it is, what positions they offer. Your product must be unique or have competitive price offers, without this it will be difficult to fight for potential buyers. Market analysis will allow you to determine the best geographical location for your store. Many make mistakes
when they equip shopping places in busy streets, where there are few potential buyers. In this matter you need to be careful, calculate and think through everything to the smallest detail. The best place for location is a shopping complex, where people specially come for shopping. But here, many competitors will be waiting for you.
The lower price segment will provide you with a steady flow of visitors. People are not afraid to go to cheap stores. It is more difficult to attract to the middle and high segment.
It is worth noting that not the last role for the success of your business will be played by the choice of the dealer from whom you will take the goods. Price, models, flexible discounts and payment - all this will directly affect the whole business.
In conclusion, you can see that the most successful stores are online. For the rest of the private stores, “surviving” and making yourself widely recognized is more difficult if it is the task of opening a grocery store or a shoe store.