"Polar Bear" is a beer that you can never confuse with any other. It simply attracts with its crystal purity, excellent taste and excellent quality.
New brand
The company "Ephesus" has been operating in Russia since 1997. During this time, she launched several new brands on the market, which clearly appealed to the domestic consumer. One of them is Polar Bear. Beer with this name first appeared on store shelves in 2001. It was produced in Ufa, at the Amstar plant owned by this company. The debut of the drink was extremely successful. The face of the new brand was the northern bear, which was the best suited to characterize the properties of the new product. In nature, a white bear is a harsh and at the same time gentle animal. The same can be said of the new product. To begin with, it is worth noting that Polar Bear is a beer that is produced using special technology in the best traditions of the art of brewing. The drink quickly found its buyer, and to this day is usually in high demand among the population. An important role in this is played by price. The low cost per bottle makes such a beer affordable and popular.
Types and characteristics of the drink
The distribution network receives several varieties of the well-known product: Polar Bear Light (alcohol not less than 4.8 percent), Polar Bear Strong (alcohol not less than 7.1 percent), Polar Bear non-alcoholic (alcohol not more than 1 percent ), Polar Bear unfiltered (alcohol not less than 4.5 percent), Polar Bear Bashkir (alcohol not less than 4.9 percent). These are just the main varieties. The variety in this list adds a way to pack the goods. "Polar Bear" - beer, which is packaged in the following types of containers:
- glass bottle 0.5 liter,
- PET bottle 1.5 liters,
- PET bottle 2.0 liters,
- 0.5 liter aluminum can ,
- kegs for the sale of goods for bottling of 30 and 50 liters.
A sufficiently large variety allows you to satisfy the desire of almost any buyer. The appearance of the container (label design and container shape) are thought out to the smallest detail. The company's specialists did everything to ensure that it was not only comfortable, but also looked as attractive as possible.
Whose product is this?
In Russia , you can often find the beer "Polar Bear". The manufacturer of this popular drink is a world-famous company Efes Breweries International. Representative offices of this company are available in many countries. For the first time about the brand Efes learned in Turkey. Then breweries were built in Adan, Ankara, Biligik. Gradually, mastering new regions, Efes beer began its triumphal procession and by the nineties of the last century acquired the status of a world brand. Representatives of the famous company are currently located in the former Soviet Union in Russia, Kazakhstan, Moldova and Ukraine. A large holding acquired full rights to issue such well-known names in these countries as “Stary Melnik”, “Zhigulevskoye”, “Krasny Vostok”, “Sokol”, “Polar Bear”, “Amber”, “Solodov” and others. In addition, the company acquired a license and manufactures products of well-known foreign companies at its plants.
Beer for everyone
The company “Ephesus” is trying to attract the attention of as many potential buyers to its products as possible. In conditions when many people completely abandon alcohol, the factories of a well-known company begin to produce a special type of product with the lowest possible alcohol content. So, a new beer “Polar Bear non-alcoholic” appeared on sale. In Russia, it is available in 0.5-liter glass bottles. The composition of this product is slightly different from the rest. It contains barley malt, water, hop products, maltose syrup and natural beer flavors. Its energy value is low and is only 31 kilocalories. The new product has the usual classic aroma and tastes in no way inferior to its alcoholic "brothers." It is preferred by those who wish to remain sober, enjoying the characteristic intoxicating taste. Of course, because the alcohol content in it does not exceed 1 percent.
"Live" product
For gourmets and amateurs with experience, the company "Ephesus" launched a completely new product beer "Polar Bear unfiltered". New beer is fully consistent with its trademark. It is very light, almost white, like a bear on a label. The strength of such a drink is very low (about 4.5 percent), while the level of carbon dioxide in it is quite high. This leads to certain consequences. In addition, in the production process, a new method of double enrichment of the drink with oxygen was applied. As a result, the finished product acquired a specific flavor typical of draft beer. Sometimes a new product is also called "live." There are reasons for that. When the drink is already completing the maturation stage, it passes the filtration stage. As a result, small particles of hops and yeast remain in the drink. This makes it a little muddy, but at the same time retains a characteristic pleasant taste. The new product attracted attention and many liked it. Perhaps that is why it was decided to launch it in mass production in a 1.5-liter PET bottle.