One of the leading meat producers in Russia is Miratorg, an agro-industrial holding that, in addition, supplies ready-to-cook meat and semi-finished products to Russian supermarkets. The holding was founded in 1996 and until 2003 was engaged in the import of sausage and cheese and dairy products. It was later updated and became a meat producing enterprise. To this day, the scope of the company can be considered primary and secondary processing of meat, livestock farming, low-temperature storage of products in the warehouse, crop production, development of transport logistics, as well as food delivery to the counter.
Features of Miratorg meat
The main pride of the manufacturer is its beef. The product line under the Black Angus brand has brought immense popularity to the agricultural holding. The meat produced by the company is supplied chilled to supermarkets, as well as to Miratorg company stores. Black Angus is a unique breed of black suit. Its meat is superior to any other beef in nutritional properties and taste. Aberdeen Angus, bred for the first time in the 19th century in Scotland, is one of the most popular breeds in the world.
Marble is the meat that has a unique characteristic pattern, formed from overlapping fat veins with muscle tissue of a bull. In this breed, it is just that. The meat from Miratorg is not tough, the company receives it only from young bulls whose age has not made their muscles too rough.
The livestock of cattle of the special meat breed Black Angus is grown on grain fattening in several regions of the Russian Federation at once - Smolensk, Tula, Kaluga, Oryol, Bryansk and Kaliningrad at 63 farms and complexes.
Shops of the Miratorg company
In 2010, the company ProdMir LLC was created, which is known to the general public as the Miratorg distribution network. To date, it includes more than fifty stores that are located immediately in five regions of the country, as well as 50 supermarkets, seven hypermarkets and 13 burgers combined with them.
Each Miratorg store has a wide range of branded products for the preparation of delicious dishes: marbled beef, chilled chicken, pork, veal, ready-to-cook semi-finished products, as well as offal, stew, baked and roasted meat.
In all stores, a wide assortment of fresh fruits and vegetables, their own fragrant pastries, products for a healthy diet, as well as many other high-quality products at affordable prices from Miratorg are presented.
Beef steaks
The Miratorg company does not use antibiotics and dangerous hormones when growing its livestock. There is a free range of livestock, six-month fattening with grain that does not have any impurities.
A large assortment of Black Angus bull steaks, which are ideal for breakfast, lunch, and dinner, is on sale at stores.
Several types of steaks can be distinguished, because of which consumers praise Miratorg in their reviews:
- Rib eye Prime - a muscle between the seventh and twelfth rib, which was stripped of tendons and films, slightly covered with a thin layer of fat. This high marbling beef is suitable for making juicy steaks.
- Striploin is part of the long muscle above the spine. It has a small fat layer, is most suitable for baking, has an extensive marble pattern.
- Chateaubrian is a steak that is made from the center of the tenderloin. Differs in softness, tenderness, and also juiciness.
- Filet mignon is the most tender meat, which is characterized by softness and low fat content, even in the presence of a small fat layer along the edge of a boneless piece.
Miratorg Consumer Reviews
The semi-finished products of the Miratorg agricultural holding deserve special attention. There are certain complaints about quality, as the producer began to significantly save on the composition of products, making, for example, nuggets not from the breast, but from a mixture of other parts of the chicken.
The burgers that are intended for heating, according to consumers, do not completely correspond to the picture on the package, and the appearance leaves much to be desired, since the manufacturer saved as much as possible on the composition of its products.
However, mainly buyers in reviews of Miratorg note the good quality of the holding's products. Most of all they liked marbled beef. Of course, the price for it is quite high, and this is a minus, but the quality justifies the money spent.
Employee Reviews
Despite the created image, the company has both serious drawbacks and advantages, which are worth mentioning.
As employees of the enterprise note in their reviews of Miratorg, the undoubted advantage is the official employment offered by the employer. In addition, good and high-quality working conditions are provided, opportunities for realizing potential for the purpose of career growth, for acquiring new skills and experience.
There are undoubtedly negative points:
- There are frequent problems with the supply of spare parts for agricultural rolling stock. This is especially acute before the sowing season, when even tractors may not receive the necessary components.
- Frequent dismissal of employees by heads of local branches without any reason. This item most often appears in negative reviews about Miratorg.
- Recruitment managers are often incompetent, behaving defiantly towards employees, even with over 15 years of experience.
- The constant dynamics of wages, changes in labor conditions.
- Field managers cannot build the coordinated work of subordinates.
Conclusion
Top management listens to all the comments identified during the work, judging by the reviews of consumers, they are trying to solve all the problems that arise in an expeditious manner.
The Miratorg head office is located in Moscow on Prechistenskaya Naberezhnaya, house 17. The local administration is quite efficiently built, even if there are any organizational difficulties or problems, they do not affect the quality of the products.