In our rapidly changing world, the most important thing is the timely information received, which allows us to draw conclusions and perform certain actions. But how not to "drown" in a huge amount of information? Some help may come from those who own the information. Between them there is competition, forcing to resort to various methods of attracting attention. For example, come up with original capacious slogans.
What is a slogan?
Let us turn to the interpretation and description of the concept.
A slogan is a short appeal (no more than 2-3 phrases) that expresses a certain idea or demand of a certain group of persons or an individual person. Often they are also called slogans.
In literal translation, the slogan is "identification scream." Call phrases can be either orally or in writing.
Such appeals are used in politics, religion, advertising, trade, economics and so on. Due to its brevity and rhythm, slogans are easily and permanently remembered.
Historical examples of the use of slogans
Each era or some bright event in the history of the country gives rise to its slogans. What times, such calls.
Let us turn to the history of Russia.
"The element of slogans" literally captured society in the post-revolutionary time. The main cry of 1917 is "All power to the soviets." During the stagnation and reign of Brezhnev , a new slogan appears. This is a phrase about the party, which is "the mind, honor and conscience of our era."
“Workers of all countries, unite”, “Learn, study and study again”, “For the Motherland, for Stalin”, “Keep money in a savings bank”, “Fly Aeroflot airplanes” - these are well-known phrases.
Corporate slogans
Now slogans are mainly used in business, in advertising goods or services, in elections.
Each company, especially large and large, has its own mission. A bright slogan is an expression of the desired picture of the future, the strategy of the company, which its owners adhere to.
Business is a collective work, the game of the whole team. Therefore, slogans will help convey the necessary information to employees, create a fighting spirit.
From time to time, in connection with changes in the company or enterprise, the mission changes, and hence the main slogan.
In addition to the core, the company may have one or more additional mottos.
Corporate slogans are designed to stimulate the work of everyone in the team, to increase their loyalty to leadership and its decisions. Corporate phrases can also change. It is possible to carry out various actions, for example, the slogan of the year.
Advertising slogans
Any business requires the growth and promotion of goods and services. It helps in this advertisement using capacious phrases. For example, KAMAZ has the slogan “Tanks are not afraid of dirt,” Autoradio has “For those who are on the road,” one of the mobile operators, Beeline, has its recognizable phrase “Live on the bright side!”
Such slogans can hook a potential consumer and encourage him to contact the company. Their primary goal is sale. We can say that the buyer is mildly attacked. Successful advertising slogans carry insane energy and form the first impression.
Modern "elected" political slogans
Nowadays, voters are trying to attract sympathy in many ways with the help of brief phrases that express the basic values of society: peace, happiness, stability, wealth, development, progress, civil rights and so on. The list is wide enough. All this is connected with the candidate, or rather, with the fact that he will be able to give people the benefits they need.
Here are examples of some election slogans of different candidates and blocs: “We care about the family - we think about Russia”, “A working person should not be poor”, “Real Affairs Party”, “First a salary, and then a rent”, “Pensions to world standards” .