Search Engine Optimization

Before you talk about what text optimization is, you need to analyze the concept of optimization and determine why it is needed by Internet resources, and then step by step create a unique and interesting text for users and search engines.

What is SEO text optimization

Optimization in a global sense is an improvement of some characteristics, and specifically for a site it is an improvement of individual components that can be divided into internal and external.

SEO-optimization of the text, appearance, graphic objects - all this is aimed at improving the position of the site in the search engines, and therefore increases traffic, which in the future can bring income.

The text is an integral part of the content, which should be interesting to both people and search robots, while for each representative there should be a purpose from the text read. For example, the user saw the text, was able to get useful information, or made an order, or downloaded some data. For the robot, the goal is to find and offer text to the user who will respond to the request as much as possible.

Work on search engine optimization of the text of a site requires knowledge and time to work together with two parties at once and improve your resource in this way. To create the best option that will satisfy different groups, you should consider all the points that will be discussed later.

Start with the headlines.

One of the important points in the search engine optimization of the article text is the work with headings and with title, which will immediately catch the eye of the user and may push him to go to the page.

There are several types of headings that are structured by number:

1. H1 - Heading 1.
2. H2 - Heading 2.
3. H3 - Heading 3.
4. H4 - Heading 4.
5. H5 - Heading 5.
6. H6 - Heading 6.

Where the most important heading is H1, and the less important heading is H6. The headings and subheadings add up the content presented on the page, and here it is worth knowing several important points:

• H1 is the most important heading that must be present on the page for search engine optimization of text necessarily, but only once. He should be striking and stand as high as the rest. Very often it’s the headings that can meet the requests for which search robots search for information.
• H2 is also important in context and can occur 1 to 3 times on a page, especially if large content is presented.
• H3 - H6 are optional headers, but H3 is loved by search engines, the rest can be used as desired.

Keywords and Headings

After it became clear what headlines are and how popular they are among search engines, you should think about whether keywords should be written in them. Of course it’s worth it, because search robots, in the first place, pay attention to the headlines, especially focus on the first three types. It is very important to place keywords in them, but it’s not necessary to insert the same key in each key. It is worth remembering that the title should be within 50-70 characters, because the rest of the robot will not be taken into account.

The headline should be built logically, and not just a sentence, which lists the keywords that may be considered spam.

Keywords, in addition to being used in headings, are also added to the content itself to optimize texts for search engines. Most often, they take one keyword that promotes the page and site. But if you need or want to insert another key, then you should remember about such a parameter as density, i.e. percentage of keywords in relation to the entire volume of text. It should not be higher than 7-9%, so that this does not alert the search engines, 2-3% is considered the ideal density.

In addition to direct entry, there are other types of keywords:

• morphological - those that represent the direct key word form;
• direct and reverse - the former repeat the word order, the latter change it;
• pure and diluted - those that can be diluted with words or conjunctions;
• grammatically correct entries with typos to maximize text optimization, but most often search engines correct typos and form the correct query.

Important text options

The success of not only the page, but also the entire site, will depend on how the text is built, so several important factors that will play a role should be taken into account.

First and foremost, the text is written for people, not for search robots. Remember that there is such an important indicator of failure when a user, upon request, gets to the site and realizes that there is no useful information at all, and quickly leaves the resource. The robot always tracks the time, and then analyzes it, concluding that the request did not live up to expectations, and lowers it in the ranking.

Using a promotion method such as a set of words means quickly moving to the last pages and falling under the sanctions that every search engine has.

The second - if the text is written for people, it means that it should have a certain theme and meet the request, and the third, it should be unique, and not copied from another resource. These parameters will also be taken into account. But it’s worthwhile to understand that the text, which is an instruction, for example, for a medicinal product, will not be original, and this will not be taken into account, but the text about the trip should be unique from 90% and higher.

The subject text should be interesting and “without water”, the so-called parameter, which has recently become especially relevant, which will help in optimizing the text of the site.

Water is introductory constructions, prepositions, pronouns, if they are removed from the text, the meaning of the sentence will not be violated. It is believed that 15% of water is an acceptable indicator, otherwise the text will turn out to be completely dry and turn into an official business, which means it is boring, which is not acceptable for an information site. Over 30% of the water in the text is not an informative text, which was created only for the sake of volume.

Last - the text needs to be structured, so it will be easily perceived by humans and taken into account by the robot.

How to build text

It was said above that the text should have a certain structure, which helps in reading and optimizing the text for the request, but how to correctly construct its logical structure must be described separately:

1. At the beginning of the text you need to formulate the main essence, and then explain it in the following paragraphs. That is, you need to go from the most interesting to the less interesting, so that the user can catch on to something and read it to the end.
2. A large text should always be broken down into paragraphs, as a person perceives a text more easily, and it seems more interesting to him than a single “sheet” of sentences.
3. For large text, it is worth using subheadings and it is advisable to do this every three to five paragraphs, thereby dividing it into parts.
4. A large text is not always a sign of a good article, because there can be a lot of water in it, and the whole essence is hidden in 2-3 sentences. The main thing is the meaning, and the volume is already secondary. But most often the volume of the text is approximately 300-400 words and varies depending on the subject, request and other content on the page. It happens that it is most important, for example, to show a product for an online store, and you can talk about it at the end of the page in two paragraphs.
5. Do not forget to use bulleted and numbered lists, they are liked by both users and search engines.

What should not be in the text

Text optimization also involves avoiding mistakes that can interfere with promotion, so as not to make them, you should know about the most popular:

1. The text should be natural and written for people, as has already been said, and remember that search robots recognize this well.
2. Instead of using written text, you should not use its scan, which is considered as a graphic file, since the robot simply does not recognize it.
3. You should not bold all keywords at once, as search engines will not like it.
4. It is necessary to use text formatting if it is placed in several screen views, otherwise the user will perceive it poorly. Here, in addition to using paragraphs and lists, you can insert pictures, hyperlinks, highlight important parts of the article with color or frame, and make tables. All this is well perceived by the user and the text becomes immediately structured.
5. He must be competent, this is one of the most important parameters. Otherwise, all efforts to advance may come to naught.
6. All content should not only be divided into paragraphs, but also placed in blocks between which you need to indent.
7. For a commercial site, not only good content is important, but also the presence of visible buttons or hyperlinks that throw them to order, to the questions page, etc.

Using tags when formatting

Some use different tags, others ask a question: are they needed and is it worth it to apply? It has been proven more than once that search engines respond well to tags and notice them not only in the headings, but also in the text. But you need to adhere to a certain measure and do not embed them in every word.

Key and commonly used tags:

• H1 and hereinafter for headings and subheadings.
• <b> or <strong> - bold text.
• <i> - italics.
• <u> - underline the text.

There are many other tags that can also be used in the text, but the most popular are the above, which can make the text more interesting for readers.

Optimization Tools

Even the most competent copywriter is not always able to write the best text that will appeal to both the user and the robot. Either the article is well written, but not perceived by search engines, or everything is tailored to them, but its readability has become worse. Here, when optimizing the text, third-party tools can help, which will tell you what needs to be fixed and corrected.

For example, you can use the Glavred service for a quick proofreading of text, where all unnecessary introductory constructions and pronouns, too complex sentences for punctuation marks and word-stamps that are better not to be used will be emphasized.

Glavred rates the text with the highest score of 10. But one does not have to strive for the highest score because the text may become dry. The best rating is considered to be from 7 points and above, where there will be no verbal garbage and extra stop words.

Many resources related to copywriting have programs that determine the "nausea" of words and phrases. This indicator takes into account the frequency of the word, which should not exceed 3 points on the classical scale. It is calculated as the square root of the number of repetitions. There is also "academic nausea," which is calculated as the ratio of the number of repetitions of a word to the total number of words.

But self-editing may be better than any tools, since it is you who understand what the text should be, for which page it was created and what the style should be. Or you can use the text optimization service. For example, in the description of the section "About the company" you need to use an artistic text, but where the truth will be told. You should not write with these words that "our company is the best", "we have the most competent specialists." You can simply describe the activity, tell who works and how long the company exists.

Snippet Articles

One of the basics of a literate text is a correctly composed snippet, which in translation from English means a fragment or passage of text. It is this short textual information that appears when issuing sites to a specific request.

At the search stage, the user should hook on a snippet in which a description will be given and the keyword spelled out. Most often it consists of 120-160 characters, where there is a direct entry and indirect, without excess water, but also consisting not only of keywords.

If the snippet, or in another way the Description tag, is illiterately composed, the search engine itself will select an excerpt from the text, and perhaps it will not be the most successful, as it will be taken out of context.

Custom text optimization services

To achieve a good result without the right content, including text, is almost impossible. The site will not be able to reach high positions, there will not be a large number of visits, and, consequently, sales.

For search engine optimization of texts, it is necessary to spend some time and have the necessary knowledge, but not all site owners can find the time, and someone simply does not know how or does not like to write, although he understands his activities. Here, third-party organizations that provide text optimization services can come to the rescue. And many use these services.

Today there are many companies that are engaged in website promotion, as well as perform certain services, including text optimization.

Before assigning a task to an unknown person or company, it is worth looking at the portfolio, creating a clear technical task and setting a price for the entire volume or for 1000 characters.

You may need to create one or two texts on the main page and on the About Company page. Thanks to this, you can save both time and money by using the service for search engine optimization of the text, which will be competent, unique and interesting. It is possible to turn to various copywriting exchanges, where you can also choose an artist who will create a good text according to all the agreed rules.