Promoting your own resource is not an easy task. You must constantly consider a huge number of factors, follow certain rules and, in principle, understand the features of SEO. These include parsing high-frequency, mid-frequency and low-frequency queries.
Where to begin?
Start with the concept of "search query." This is a word or several words that the user enters in the search bar of one of the search engines. The request may be different, depending on the needs of visitors. For example, it can describe a problem, a question, the name of a product or service, etc.
When you work with a specific resource, you must form a semantic core. This is a set of key phrases by which a visitor can get to your site.
Types of Queries
They are different, so it is important to adapt to each type. The most common is an information request. Usually these include questions: “What is ...”, “How does it work ...”, “The highest ...”, etc.
Next, experts select a transactional request. In this case, the user is preparing or is already ready to spend money on your site, so he writes in the search bar: "buy a monitor", "sushi delivery", "fill a tattoo", etc.
There is also a navigation request. Usually in this case, the user indicates a particular resource to go to it. For example, "site ..." or "BBC News."
The last request is general. Usually this is one or a couple of words that do not contain any specifics. For example, if you enter “computer” in the search box, you will receive information about this device and the stores that sell PCs.
Request frequency
Also, queries can be divided into types according to their frequency of use. It is calculated depending on the number of visitor hits. It happens:
- high frequency request;
- midrange;
- low frequency.
Depending on the search engine, the phrase can be of different types, so it is important to check the frequency in those PS in which you are going to advance. Due to the frequency of requests, you can correctly form the semantic core of the site, and then write the most effective content for it.
Most Popular
As the name implies, a high-frequency query (HF) is often an information query, which consists of a minimum number of words. In this case, the visitor usually wants to get a general picture of the product, service, or a phenomenon in general.
For example, the request “washstand” is an RF request that is ambiguous. As you can see, there are no clarifications in it. Perhaps the user wanted to know in principle what a washstand is. Perhaps he was looking for a translation of the word. There is a possibility that he wanted to buy a washstand.
Such a high-frequency query is usually used to increase brand awareness. At the same time, it is as competitive as possible, therefore, it is almost impossible to advance on it if it comes to young resources.
Number of Inquiries
Many try to find out right away, high-frequency queries are how much. The fact is that it all depends on the specifics of your resource. Suppose if you are selling washing machines, then the RF request “buy a washing machine” will consist of 100 thousand requests.
Now suppose you sell wooden barrels. The RF request “buy wooden barrels” will consist of 10 thousand requests. As you can see, it is impossible to determine the exact number in order to understand how many requests should be in order for it to become high-frequency.
Query Definition
The easiest way to compose a semantic core is to use Wordstat. This is the Yandex service, which helps to understand the frequency of requests. How does he work?
For example, you decide to sell baby clothes. It’s easy to guess that the main key demand in your niche will be “baby clothes”. You enter it into the “Wordstat” line, and the service scans the data of all sites and selects a list that shows various query variations on the left and the number of calls to them per month on the right.
Thus, you will find out that the query "children's clothing" for the month entered 900 thousand times. The next in the list with the appeal amount of 200 thousand will be the request "children's clothing store", etc.
When you look at the number of requests, you will determine that the first ten refers to high-frequency requests. Further, a certain part will relate to the midrange, and at the very bottom, low-frequency queries will be hidden.
Now let's imagine that you have a more specialized niche. You sell cinder block. Enter this word in Wordstat and get the result. As you can see, only 83 thousand queries per month were devoted to the cinder block. But the query “cinder block price” is only 12 thousand. As you can see, the most high-frequency requests may differ in quantity, depending on the specialization of the resource.
Request difference
You will also have to learn to distinguish between high-frequency and low-frequency requests, and do not forget about mid-frequency. It is worthwhile to give an example that shows the difference between them:
- HF - is “buy an apartment”;
- MF - “buy an apartment in Moscow”;
- LF - “buy a one-room apartment in Moscow”.
As you can see, the difference is in the refinement. It was once believed that low-frequency - up to 100 impressions, mid-frequency - up to 1000 and high-frequency - from 1000. But, as you can see from the example, the situation is completely different, and everything will depend directly on your resource and activity.
Promotion
In order to compose a semantic core, in any case, you will have to deal with progress in high-frequency queries and other types. Of course, one could immediately say that it is more profitable to choose low-frequency queries, but sometimes this can be a pipe dream of the owner and the optimizer. Therefore, we have to understand this matter.
So really low-frequency queries are ideal for this. The situation will be even better if there are highly competitive phrases among them. But in any case, you need to start the promotion of the resource for the first time with low-frequency queries. Introducing them in small doses, after some time it will be possible to start using the midrange and only then take up work with the treble.
If you have been working on resource optimization for a long time, and it is in good positions, then only in this case it will be possible to work on the introduction of RF.
Advertising
As already mentioned, high-frequency queries are always highly competitive, so getting into the top is very difficult. To make contextual advertising really work for young sites, it is better to choose low frequencies. But if this option does not suit you, be prepared that you will have to spend a lot of money.
It is generally accepted that 6 thousand rubles is the minimum monthly budget for promotion on the HF. But in reality, everything is somewhat different, since popular commercial requests will cost you tens and hundreds of thousands of rubles.
Benefit
How to promote a high-frequency query? In this case, we can’t even talk about the final benefit, since a counter-question appears: “Is it worth it?” Almost all SEO experts will tell you that for a young site this is a disastrous process and draining money.
In this whole story, there is only one positive point - a large audience reach. It is logical that the more requests, the more traffic. There are some resources that can be promoted only on HF, in this case it is logical that since there are no other options, you need to attract an audience in all possible ways.
But the negative aspects in this promotion are much greater. Anyone who at least once decided to take such a step consciously or because of inexperience, was faced with a lack of target audience and low conversion. This is due to the fact that HF - blurry queries, which often only show that the user himself does not know what he wants.
Such a process is often very lengthy and expensive. Your competitors may be famous markets and information sites. The search engine trusts such resources more than the newly formed one, so you will have to increase the link mass and work with relevant content. It all takes a lot of time and money.
Sometimes the search system may incorrectly indicate the number of queries, giving the MF or LF for HF. Receiving such an “empty” request, optimization is pointless.
Finally, advancing in the HF is optional, because over time it can pull itself up. For example, you go for “Meizu Dual Camera Smartphone,” which is a bass. When the weight of the site increases due to the link mass, you can be found by the query “smartphone”.
As you can see, promotion on the HF is unprofitable. Your task as the owner of a young resource is to find low-frequency, highly competitive queries. Do not forget about competent, relevant and interesting content.