Nowadays, almost every second person dreams of starting his own business. But how to choose the right niche so that the business constantly makes a profit? Opening a small hotel can be quite profitable. This is a good business idea for entrepreneurs with good management skills. The hotel owner should be able to properly organize the work of the maintenance staff and know how to reduce costs. The business plan of the mini-hotel is also attractive because it will help to create an always demanded enterprise. After all, such services are required even during a crisis. Only the emphasis may change: luxury or economy.
In this review, we will consider a simple example of a mini-hotel business plan. Using it, you will learn how to organize work correctly, determine the payback and profitability of a business, conduct a SWOT analysis and develop the right marketing strategy.
Business features
Let's take a closer look at this. Before you begin to consider the business plan for opening a mini-hotel, you should determine what it is. The number of rooms according to GOST should be in the range from 3 to 15 rooms. At the same time, business can be implemented in several directions at once. It can be both the creation of low-cost youth hostels, and the opening of cozy family guest houses. A hotel with 15 rooms will cost a novice entrepreneur much more, but it will certainly attract the attention of tourists and business travelers.
According to GOST standards, a mini-hotel should be placed only in a separate building with its own entrance. An emergency entrance may also be required. It is better to clarify these nuances before choosing a suitable building in the fire inspection. It is also worth considering that a mini-hotel can only be opened in a non-residential fund.
Goals and Functions
The goal of such a project is to open a hotel and increase the market value of a business by increasing the competitiveness of services.
In modern practice, a business plan performs four functions:
- The first of them is related to the possibility of using it to develop a business strategy. This function is vital during the establishment of the enterprise, as well as in the development of new areas of activity.
- The second function is planning. It allows you to evaluate the possibilities of developing a new direction of activity, to control processes within the company.
- The third function allows you to attract funds - loans, loans. In modern Russian conditions, it is practically impossible to carry out any significant project without credit resources, but obtaining a loan is not easy.
- The fourth function allows attracting potential partners to the implementation of the company's plans, who wish to invest their own capital or the technology they have in production.
Relevance
Despite the recent economic instability in our country, the demand for hotel services has not decreased. However, most consumers today prefer practical and affordable mini-hotels, rather than luxurious and fashionable. The institutions under discussion can offer quality service at affordable prices. The business plan of the mini-hotel must include all aspects of the organization of the enterprise. Let's consider in more detail the main stages.
Planning
Where to start? Before you try to implement a hotel project with 6 rooms, you need to carry out careful planning. No matter how relevant the idea, it is impossible to start a business without a detailed analysis of the competitive environment and market capacity. It should also be borne in mind that the hotel business requires a significant investment of capital. You may even need to attract investors. Profit from this company can also be considerable. A well-designed hotel project with 6 rooms will help to correctly build a strategy of actions necessary for successful implementation.
Content
What should include a mini-hotel business plan? Typically, this document contains the following information:
- relevance of the idea;
- analysis of the environment in which it is planned to develop a business;
- accounting for all sources of financing;
- schedule of tasks.
Pros and cons
Before you consider in detail the example business plan of a mini-hotel, you need to analyze all the advantages and disadvantages.
First, let's analyze the main advantages:
- High demand. This aspect will largely depend on the tourist attractiveness of the area where the hotel is located. When choosing a place, it is better to be guided by an analysis of the competitive environment. Try to study in detail the transport accessibility of the area, the availability of nearby stops and railway stations. It is also worth considering a factor such as nearby attractions.
- Regular customers. If the marketing strategy has been developed correctly, and the level of service in your mini-hotel is maintained at a high level, you may well occupy your niche in the market. At the same time, you may have regular customers who will promote your establishment for free through word of mouth.
- The ability to earn high income. With a properly organized hotel business, even with 30% occupancy, it will be cost-effective. At 50% of the population, the hotel will begin to generate income.
The disadvantages include:
- High competition. This type of business is quite stable, so many novice entrepreneurs pay attention to the opening of mini-hotels. However, with a well-built marketing strategy and high quality of the services provided, this drawback can be completely eliminated.
- Big investments. Typical hotel designs include significant start-up capital. The money will be needed to rent or purchase property, purchase furniture, and repair. All this requires a serious investment of capital.
Where to begin?
First of all, you need to determine the format of your future hotel. Before making an estimate, you should understand what your mini-hotel will be like in concept.
You can open a very small institution, designed for only 10-12 people. The difference between this format is a cozy and quiet environment. In addition, compared to larger projects, such a hotel does not require large investments. However, it should be borne in mind that the business plan of a mini-hotel with 4 rooms does not provide for a large income.
The average complex accommodates 15-20 guests. The business plan of the mini-hotel with 20 rooms provides for the simultaneous accommodation of up to 40 guests. In this case, a substantial investment awaits you. To conduct such a business, entrepreneurs usually choose the option of building a separate mansion, originally planned as a hotel. The disadvantage of this company is the need for serious investment. The pluses include the possibility of making big profits.
Range of services
What else should the mini-hotel business plan include? The compilation of this document is not complete without a detailed description of the full range of services provided. It will be largely determined by the selected target audience, as well as the saturation of the competitive environment.
In addition to the standard service, you can also offer guests:
- daily housekeeping;
- provision of ironing facilities;
- wake up in the morning;
- delivery of correspondence;
- change of towels;
- first aid kit and emergency call;
- safe;
- change of bed linen;
- taxi call.
If you want to attract additional customers and upgrade the hotel category, the range of services can be expanded.
In this case, guests can be offered:
- breakfast in the room;
- a sauna;
- access to the Internet;
- pool;
- billiard room.
We conduct market analysis
What should you pay attention to first of all? The competition in the hotel industry is very high. The success of your hotel will depend on how clearly you define your target audience.
It can be:
- Tourists
- people staying at a spa treatment;
- romantic clientele;
- business trip.
Each of the presented groups has its own requirements. Therefore, when compiling a business plan for a mini-hotel with 10 rooms, you should clearly determine which category of clients you are counting on. Usually a large number of hotels are located in crowded places. Quiet sleeping areas, as a rule, are deprived of attention. Therefore, before placing a mini-hotel in such a place, be sure to evaluate the appropriateness. It is also worth considering that even a location near the sights will not help to exclude such an important feature of the hotel business as seasonality.
Pricing
An approximate business plan of a mini-hotel must necessarily contain such an item as the cost of services. This indicator is influenced by many factors.
These include:
- competitive environment;
- location;
- category of rooms;
- proposed range of services;
- the target audience.
The average cost of living in a mini-hotel ranges from 1400 to 1800 rubles. This price usually includes breakfast.
SWOT analysis
What is he like? To determine the strengths and weaknesses of the hotel business, you need to conduct a small SWOT analysis.
Strengths include:
- high level of demand;
- design repair;
- high quality service;
- location in the park area;
- additional service (transfer to the station or airport, laundry, breakfast in the room).
Weaknesses are:
- significant investment;
- high competition.
Business organization
So where to start? The business plan for the construction of a mini-hotel must include an item such as registration of a business. The activities of hotels and hotels are clearly regulated in the legal field. Usually they are registered as LLC. This allows you to conduct activities according to the most appropriate taxation scheme.
To contact the inspection you will need the following set of documents:
- passport of a citizen of the Russian Federation;
- receipt of state duty payment - 800 rubles;
- TIN;
- application in the form of P21001;
- charter containing a detailed description of the type of activity of the enterprise;
- bank account details;
- documents confirming the presence of authorized capital;
- minutes of the meeting of the founders.
The business plan of the mini-hotel necessarily provides for a license to conduct this type of activity. The form of taxation in this case will depend on what scale your hotel has. For a medium-sized business, it is advisable to choose a single tax. With further development, you can always switch to another form. After going through the initial registration procedure, you will need to get an opinion from the sanitary epidemiological station and the fire department.
For this, the relevant authorities must provide such documents as:
- certificate of registration of LLC or IE;
- passport of a citizen of the Russian Federation;
- certificate confirming tax registration;
- rental agreement premises or a document proving ownership;
- medical books of workers.
Staff recruitment
What should you pay attention to first of all? The business plan of the mini-hotel with 10 rooms must necessarily include such a stage as recruiting. The success of the enterprise depends on the level of classification, appearance and sociability of employees. Given that the hotel operates around the clock, the staff should be organized in 2-3 shifts. For the normal functioning of the hotel with 10 rooms, 5-7 employees will be enough. Accordingly, the larger the enterprise, the wider the staff. At the first stages, the head of the organization can combine two functions: the production manager and manager. Over time, it may be necessary to separate the two posts.
The main staffing units of the hotel are:
- Administrator: considering that the hotel is working around the clock, you will need at least two people who will monitor the order, answer the phone and receive guests.
- Maid: her duties include cleaning the rooms, washing and changing bed linen, maintaining order in the kitchen and in the recreation area.
- Accountant: if you plan to open a small-format hotel, then it is quite possible to choose a person who can simultaneously act as an administrator and keep financial records.
If, in addition to the standard range of services, breakfast is supposed to be served, it will be necessary to hire a cook. However, it can be issued in a different way. For example, conclude an agreement with a nearby cafe or restaurant. Such an organization will save significant amounts on the purchase of equipment and payment for cook services.
We select a room
This aspect should be given special attention. Even the business plan of a mini-hotel with 4 rooms necessarily includes such an important point as the selection of premises. This is a very important point, on which the quality of service and the proposed range of services will largely depend. Particular attention should be paid to the area in which the mini-hotel is located. If a railway, industrial zone, nightclubs or market is located nearby, this can significantly reduce demand.
If you can’t decide which is better - renting a property or owning a property, then everything will depend on the amount of investment and the expected payback period. As a rule, experts do not recommend renting property for a hotel. This is due to the specifics of hotel services. In other words, renting a room for re-renting it later is simply economically unprofitable. You should also carefully consider the option of building or refurbishing an existing building. In some cases, building a new hotel is much more profitable than repairing an old one.
As for the location, the central part of the city will be ideal. Although hotels on the road or in sleeping areas are also in demand.
When choosing a building for purchase or rental, be sure to pay attention to the following factors:
- convenient transport interchange;
- parking place;
- attractiveness for tourists;
- availability of parking.
There are also a number of standards that a mini-hotel must comply with. So, it is necessary to provide a constant cold and hot water supply, electricity supply. The air temperature in the room does not fall below 18.5 degrees. The hotel should be equipped with telephone, high-quality ventilation system and television broadcasting. To create the optimal microclimate in the room, it is recommended to use special household appliances (fans, air conditioners). As for the level of noise and odors, you can not influence these factors in any way. That is why experienced entrepreneurs in the hospitality industry recommend paying attention to the choice of location.
It is also worth considering such an important aspect as the number of rooms. Single option in area cannot be less than 9 square meters. Double room - at least 12 squares. Seasonal mini-hotels are an exception: in this case, per person may be 4.5 square meters. The hotel room is necessarily equipped with a bed, a table, a chair, a cupboard, a place to store things, a mirror, at least one lamp, a bedside or carpet, curtains and a door lock. When checking in, the room should have clean linens and towels.
The success of the hotel is largely determined by the appearance of the rooms. It's better not to save on design. Customers primarily pay attention to the picture, and then to the content.
Financial calculations
It is worth considering this side of the issue. The main items include the following items:
- implementation of design work;
- construction or rental;
- organization of parking and landscaping;
- repair, purchase of equipment, furniture and household equipment.
For the main cost items of an already operating hotel, funds should be allocated that will be spent:
- on wages and deductions to social funds;
- on operating expenses (payment of utilities, purchase of household equipment, various cleaning products).
At the same time, the planned income is formed annually by:
- number of rooms;
- related services (kitchen, bar, restaurant, entertainment).
The hotel pays off in an average of 3 years.
Conclusion
In this review, we examined in detail the main features of the business plan for opening a mini-hotel. The success of the entire enterprise will depend on how well the planning and analysis of the market is carried out.
Do not be afraid to take risks! After all, if you do not try to open your own business, you will never know whether it will be profitable or not.