Vacations in Russia are becoming increasingly popular. Due to the unstable economic and political situation in the world, with the growth of the exchange rate, vacationing at local resorts is becoming increasingly popular. If you build a recreation center that will work continuously, and not only in a certain period, then the payback will be quite decent. Such an enterprise is quite expensive, but if you organize everything correctly, you can get a good income. Below is a business plan of a recreation center with calculations.
Land selection
In this enterprise, it is very important to choose the right plot of land on which the holiday home will be located. Ideally, if it is located on the banks of the river, and nearby - a forest. The main thing is that the complex is located in a picturesque place. But not in the protected areas.
So, the main point of the business plan of the recreation center is the selection of a suitable land plot. The main condition is that it must be authorized for use. And also its area should be at least 4 hectares. For the popularity of your recreation center, the location should also fit the following requirements:
- near the city;
- close to major highways;
- Visitors should be comfortable approaching the base.
If the businessman has found a suitable place, then he needs to determine the type of permitted activity on this site in the public cadastral map. If everything suits you, then you can draw up a lease of land.
Design
The next step in the example of a business plan for a recreation center with calculations is its design. It is best if specialists will deal with this, namely the design bureau. But professionals will take it to work only after the entrepreneur receives the land for rent and the appropriate authority gives the conditions of use for this plot.
The design of the recreation center should consist of a housing stock - these are the rooms in which the guests will be located. It can be either separate rooms or built houses. There must be an administrative building, a dining room, technical rooms and a medical office. All this should be in one case. An additional bonus is a conference room, which will make the complex attractive to various corporations.
If you did not make a bathroom in the rooms or buildings, then a shared toilet should be installed on the territory of the recreation center, and, best of all, several. To make the complex more attractive, it is necessary to improve it: build a bathhouse, equip a dance floor, places for sports, put gazebos. With the development of the enterprise, you can expand and complement the complex.
Room amenities
And also in the business plan of the recreation center, it should be noted that the arrangement of rooms for guests. Your target audience should be the middle class, that is, you need to provide quality service at the best price. Therefore, the arrangement of rooms should provide your guests with comfort and coziness.
The room must have a bed. In some you can put a single, in others - a double, and somewhere - twin beds. So, each guest will be able to choose a suitable room that will meet his requirements. And also in the apartments you need to put a wardrobe, a mirror, a bedside table and a lamp.
From technology, some rooms can be equipped with a TV, telephone, bathroom and shower. Of course, ideally a bathroom should be in every room. Such a different arrangement of rooms will allow you to attract customers of different levels. Of course, the main emphasis should be on the middle class, and several numbers should be for business-class clients.
Decorating the interior is best done in bright colors - this will visually make the room bigger and more comfortable. In a suitable range of shades, select curtains, bedspreads and furniture.
List of required documents
In the business plan of the recreation center, it is also necessary to note the package of necessary documents for opening the complex. The most difficult process of obtaining is associated with the registration of the land. In addition to the fact that you need to choose a suitable site, you must conduct appropriate geological studies and order a project from an architectural bureau. And you should also get a building permit from the local administration. For building you will need:
- topographic plan of the land;
- document on technical conditions for connecting the complex to the necessary communications;
- Cadastral registration documents.
The list of required documents may vary by region. For more accurate information, please contact your local municipality. In addition, you need to prepare another package of documents for conducting activities:
- Registration of a legal entity (LLC) and the choice of the necessary tax system.
- An agreement on the lease of a land plot or on its purchase.
- Documents confirming that the complex was built in accordance with all necessary requirements of fire, technical and environmental safety, SES.
- Contracts for the provision of services by other organizations (construction, engineering, etc.).
- Price list with print.
- Employment agreement.
- Rules of safety and behavior at the recreation center.
- Sanitary books for employees.
- Visitor registration journal, book of reviews and suggestions.
Having prepared all the necessary documents, you can begin to organize a marketing campaign.
Advertising campaign
In the finished sample of the business plan of the recreation center, an important point is also the conduct of a marketing campaign. The popularity of your complex depends on successful advertising. Proper marketing will expand the customer base:
- Advertising in the media. Be sure to post an announcement about the recreation center in the tourist and entertainment sections.
- Leave brochures in shopping and business centers.
- Create a site on which all the information about the recreation center will be indicated.
- Create a group on social networks, communicate on thematic forums.
- Hand out flyers in places with a large flow of people.
- Arrange various promotions that will make your vacation more attractive.
- Make a system of discounts for regular and corporate customers.
A well-designed advertising campaign is an important component of the success of your enterprise. Be sure to note which tools have proven to be the most effective in order to adjust your marketing campaign.
Staff recruitment
In the project for creating a business (how to open a recreation center), it should be noted how many staff you plan to hire. It depends on the size of your complex and the number of visitors. An entrepreneur can perform the functions of one of the administrators and accountant, if he has the appropriate skills:
- Administrator - It’s best to hire two people who can alternate. His responsibilities will include meeting clients, informing them and resolving all issues that may arise from visitors.
- Nurse - she will be able to provide first aid and will monitor the health and condition of visitors.
- Cook. This employee will provide delicious and varied food - one of the important components of quality service. Therefore, you need to carefully approach the search for a cook. He should have an appropriate education and preferably work experience.
- The waiters. You will need attendants in the dining room if you have a large number of visitors and you are focused on clients of the business segment. For a small tourist recreation center for savings, you can introduce a self-service system.
- Bartender. If your complex has a bar, then you need to hire such a specialist.
- The maids. Their number depends on the size of your complex. Their duties include maintaining cleanliness and comfort in the rooms.
- The guards.
- Handymen who will be able to carry out various economic tasks.
Also, then you can use the services of other specialists, for example, for celebrations. Qualified staff is one of the important components of the success of your enterprise.
Additional sources of income
The business plan for creating a tourist mini-recreation center should also include additional sources of income. This will make your company more stable and profitable. After all, vacationing at a tourist base is a seasonal business, so if you want it to be profitable, you should take care of additional sources of income:
- The organization of the New Year holidays is one of the most profitable periods in business. Offer an interesting New Year's program and organize exciting holiday holidays. This will help attract large groups of people.
- Organization and holding holidays for children and graduations.
- Organization and holding of banquets and other events.
- You can also provide assistance services for organizing trainings and other corporate events, conferences and seminars.
- If your base is located near natural attractions, then you can conduct interesting excursions.
Also, for an additional fee, you can provide guests with rental sports equipment or barbecue for cooking barbecue. Additional services will not only give you the opportunity to increase revenue, but also expand your customer base. But only all services should be provided at the highest level.
The target audience
In the business plan of the recreation center and camp site, you should also note your target audience. Vedi proceeding precisely from their needs and income level, you will need to design a complex. The owners of recreation facilities have a fairly wide segment of consumers. The main customers are:
- children of preschool and school ages;
- sports and dance schools;
- students
- large companies;
- employees of educational institutions;
- young people;
- married and older couples.
You need to study the needs of the target audience, and this will provide quality services.
Financial component
The basis for the preparation of the business plan of the camp site is a financial component. Calculations need to be done based on what size you plan to build the complex. To save money, you can find a plot with ready-made houses that you only need to repair.
This is a rather costly type of business that pays off not so quickly. Approximate investments in his organization will amount to about 3,000,000 rubles. The main costs will be spent on the construction and equipment of houses and landscaping - about 1.5-2 million rubles
Your income will depend on the number of your visitors. You can rent one number from 1,000 rubles per day, and more expensive numbers - from 1,500 rubles. Fixed costs include rent, employee salaries, and utility bills. But with a sufficient flow of customers, your profit will be from 700,000 rubles. But such a business does not quickly pay off, and to increase profitability, constantly improve the service.
Market analysis
In the sample business plan “Recreation as a business”, it is necessary to analyze the possible risks. This is not only high competition in the market, but also other economic nuances. These may be minor problems in the field of public utilities and property. And also carefully consider the reviews of the guests, try to resolve all conflict situations. Keep in mind that you need to monitor the quality of the services provided.
Reviews
Most entrepreneurs note that this area is not suitable if you do not have a sufficiently large start-up capital. If you take a loan, the payback time will increase even more. Therefore, this direction is suitable for experienced businessmen. And also at the construction stage, it takes a lot of time to get all the necessary permission and the design of the complex itself. In addition, you need to constantly improve the service and monitor the improvement of rooms and territory. Therefore, this business area is suitable for those who like to constantly develop and improve.